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- Tasks: Lead marketing strategy and planning to drive brand growth and customer outcomes.
- Company: Join Barclays, a leading British universal bank with a diverse global presence.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional development.
- Why this job: Shape impactful marketing strategies while collaborating with top industry professionals.
- Qualifications: Proven leadership in strategic marketing and strong analytical skills required.
- Other info: Opportunity for a 6-month contract with potential extension.
The predicted salary is between 43200 - 72000 £ per year.
Location: London (Hybrid, 3 days in office)
Contract: 6 month potential extension
Hours: Monday- Friday
Contract Type: Full-time
Role Overview:
We are seeking a Marketing Planning and Operations Director to join Barclays UK (BUK) within the Marketing Centre of Excellence. This role is responsible for developing and leading marketing strategy and planning processes that drive commercial performance, brand growth, and customer outcomes. You will shape short- and long-term marketing plans, manage investment performance, and ensure strategic alignment across BUK segments, products, and executive stakeholders. You’ll work closely with Marketing, Design, Finance, Insights, and external partners to deliver world-class marketing strategies and execution.
Key Responsibilities
- Marketing Strategy & Planning: Lead development of annual and mid-term marketing strategy aligned to customer and commercial goals. Oversee delivery of the annual marketing plan and input into strategic business planning (STP & MTP). Ensure strategy is informed by market research, customer insight, and competitor analysis.
- Performance Measurement & ROI: Own marketing measurement, reporting performance to Finance, BUK ExCo, and product forums. Drive optimisation of marketing investment through quarterly and long-term planning cycles. Use data and analytics to inform decisions and improve outcomes.
- Team Operations & Governance: Manage the rolling BUK marketing plan across teams using platforms like Workfront for resource oversight. Lead cost optimisation and supplier governance to ensure effective and compliant delivery. Define the team’s operating model to execute against strategic objectives.
- Collaboration & Stakeholder Engagement: Partner with senior marketing stakeholders and cross-functional leaders to align on strategic initiatives. Ensure consistent and effective communication across key touchpoints throughout the planning lifecycle.
- Director-Level Expectations: Lead a major business function or programme with strategic influence across BUK. Guide and coach senior leaders and specialists, building a high-performing, inclusive culture. Act as a key spokesperson for the marketing function, representing Barclays externally when needed. Drive policy development, budgeting, and risk management within your area of accountability. Influence senior decisions at Group level and represent marketing in organisation-wide initiatives. Monitor industry and regulatory trends, bringing insight and innovation into Barclays UK’s marketing plans.
Skills & Experience Required
- Proven leadership experience in strategic marketing, planning, or brand management.
- Commercially focused, with strong experience managing budgets and maximising ROI.
- Strong analytical capability, using insights to shape strategy and performance tracking.
- Excellent communication and influencing skills, particularly with senior stakeholders.
- Experience managing complex cross-functional marketing processes in large organisations.
- Understanding of customer behaviour, segmentation, and brand positioning.
Desirable Skills / Preferred Qualifications
- Knowledge of agile delivery methodologies and tools like Workfront.
- Experience across both brand and digital marketing.
- Passion for innovation, continuous improvement, and embracing new ways of working.
- Strong understanding of competitor and multi-industry marketing strategies.
- Experience building and developing effective leadership teams and succession plans.
About Barclays
Barclays is a British universal bank. It is diversified by business, by different types of customers and clients, and by geography. Barclays businesses include consumer banking and payments operations around the world, as well as a top-tier, full-service, global corporate and investment bank, all of which are supported by its service company which provides technology, operations, and functional services across the Group.
Values
Everything Barclays does is shaped by its five values of Respect, Integrity, Service, Excellence, and Stewardship. The Barclays values inform the foundations of its relationships with customers and clients, but they also shape how Barclays measures and rewards the performance of colleagues. Simply put, success is not just about what you achieve, but about how you achieve it.
Diversity
Barclays aims to foster a culture where individuals...
Contact Detail:
Monster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Planning & Operations Director
✨Tip Number 1
Familiarise yourself with Barclays' values and how they align with your own professional ethos. During interviews, be prepared to discuss how you embody these values in your work, particularly in leadership and collaboration.
✨Tip Number 2
Research the latest trends in marketing strategy and operations, especially within the financial services sector. Being able to discuss current industry insights and how they could apply to Barclays will demonstrate your proactive approach and strategic thinking.
✨Tip Number 3
Network with professionals in the marketing field, particularly those who have experience in large organisations or financial services. Engaging with them can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics and outcomes that highlight your ability to optimise marketing performance.
We think you need these skills to ace Marketing Planning & Operations Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in strategic marketing, planning, and brand management. Use specific examples that demonstrate your leadership skills and ability to drive commercial performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for innovation and continuous improvement. Mention how your experience aligns with Barclays' values of Respect, Integrity, Service, Excellence, and Stewardship.
Highlight Analytical Skills: Emphasise your strong analytical capabilities in your application. Provide examples of how you've used data and insights to shape marketing strategies and improve performance in previous roles.
Showcase Collaboration Experience: Demonstrate your experience in managing complex cross-functional marketing processes. Highlight instances where you've successfully partnered with senior stakeholders and led teams to achieve strategic objectives.
How to prepare for a job interview at Monster
✨Understand the Role Thoroughly
Before the interview, make sure you have a deep understanding of the Marketing Planning and Operations Director role. Familiarise yourself with Barclays' marketing strategies, recent campaigns, and how they align with customer needs and commercial goals.
✨Showcase Your Leadership Experience
Be prepared to discuss your previous leadership roles in strategic marketing and planning. Highlight specific examples where you've successfully managed budgets, maximised ROI, and influenced senior stakeholders to drive results.
✨Demonstrate Analytical Skills
Since the role requires strong analytical capabilities, come equipped with examples of how you've used data and insights to shape marketing strategies. Discuss any tools or methodologies you've employed to measure performance and optimise marketing investments.
✨Align with Barclays' Values
Familiarise yourself with Barclays' core values: Respect, Integrity, Service, Excellence, and Stewardship. Be ready to explain how your personal values align with theirs and how you can contribute to fostering an inclusive and high-performing culture.