At a Glance
- Tasks: Lead marketing strategy and planning to drive brand growth and customer outcomes.
- Company: Join Barclays, a leading British universal bank with a diverse global presence.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional development.
- Other info: Opportunity for a 6-month contract with potential extension.
- Why this job: Shape impactful marketing strategies while collaborating with top industry professionals.
- Qualifications: Proven leadership in strategic marketing and strong analytical skills required.
The predicted salary is between 43200 - 72000 £ per year.
Location: London (Hybrid, 3 days in office)
Contract: 6 month potential extension
Hours: Monday- Friday
Contract Type: Full-time
Role Overview:
We are seeking a Marketing Planning and Operations Director to join Barclays UK (BUK) within the Marketing Centre of Excellence. This role is responsible for developing and leading marketing strategy and planning processes that drive commercial performance, brand growth, and customer outcomes. You will shape short- and long-term marketing plans, manage investment performance, and ensure strategic alignment across BUK segments, products, and executive stakeholders. You’ll work closely with Marketing, Design, Finance, Insights, and external partners to deliver world-class marketing strategies and execution.
Key Responsibilities
- Marketing Strategy & Planning: Lead development of annual and mid-term marketing strategy aligned to customer and commercial goals. Oversee delivery of the annual marketing plan and input into strategic business planning (STP & MTP). Ensure strategy is informed by market research, customer insight, and competitor analysis.
- Performance Measurement & ROI: Own marketing measurement, reporting performance to Finance, BUK ExCo, and product forums. Drive optimisation of marketing investment through quarterly and long-term planning cycles. Use data and analytics to inform decisions and improve outcomes.
- Team Operations & Governance: Manage the rolling BUK marketing plan across teams using platforms like Workfront for resource oversight. Lead cost optimisation and supplier governance to ensure effective and compliant delivery. Define the team’s operating model to execute against strategic objectives.
- Collaboration & Stakeholder Engagement: Partner with senior marketing stakeholders and cross-functional leaders to align on strategic initiatives. Ensure consistent and effective communication across key touchpoints throughout the planning lifecycle.
- Director-Level Expectations: Lead a major business function or programme with strategic influence across BUK. Guide and coach senior leaders and specialists, building a high-performing, inclusive culture. Act as a key spokesperson for the marketing function, representing Barclays externally when needed. Drive policy development, budgeting, and risk management within your area of accountability. Influence senior decisions at Group level and represent marketing in organisation-wide initiatives. Monitor industry and regulatory trends, bringing insight and innovation into Barclays UK’s marketing plans.
Skills & Experience Required
- Proven leadership experience in strategic marketing, planning, or brand management.
- Commercially focused, with strong experience managing budgets and maximising ROI.
- Strong analytical capability, using insights to shape strategy and performance tracking.
- Excellent communication and influencing skills, particularly with senior stakeholders.
- Experience managing complex cross-functional marketing processes in large organisations.
- Understanding of customer behaviour, segmentation, and brand positioning.
Desirable Skills / Preferred Qualifications
- Knowledge of agile delivery methodologies and tools like Workfront.
- Experience across both brand and digital marketing.
- Passion for innovation, continuous improvement, and embracing new ways of working.
- Strong understanding of competitor and multi-industry marketing strategies.
- Experience building and developing effective leadership teams and succession plans.
About Barclays
Barclays is a British universal bank. It is diversified by business, by different types of customers and clients, and by geography. Barclays businesses include consumer banking and payments operations around the world, as well as a top-tier, full-service, global corporate and investment bank, all of which are supported by its service company which provides technology, operations, and functional services across the Group.
Values
Everything Barclays does is shaped by its five values of Respect, Integrity, Service, Excellence, and Stewardship. The Barclays values inform the foundations of its relationships with customers and clients, but they also shape how Barclays measures and rewards the performance of colleagues. Simply put, success is not just about what you achieve, but about how you achieve it.
Diversity
Barclays aims to foster a culture where individuals...
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