Marketing Executive

Responsibilities

• Own and maintain the central marketing calendar, ensuring activity across Brand, Social, PR, Influencer, Retail, Ecommerce and International teams is accurately planned, aligned and communicated.
• Manage campaign timelines, critical paths and asset trackers, ensuring key milestones and deadlines are met.
• Create and distribute regular marketing communications and briefing materials to retail partners and stores, ensuring teams are informed of upcoming campaigns, key trading activity, store openings and brand priorities.
• Coordinate with stakeholders across the business to ensure marketing activity is aligned to seasonal launches, commercial priorities, and key trading moments.

Campaign Delivery & Stakeholder Management:

• Support the planning and execution of integrated marketing campaigns across all customer touchpoints.
• Build strong relationships with teams across Buying, Merchandising, Design, Retail, Ecommerce and Marketing to support the successful delivery of campaigns and initiatives.
• Take an omnichannel approach to campaign execution, ensuring a consistent customer experience across digital and retail channels.
• Support the Senior Social, PR & Influencer Manager in communicating campaign priorities, seasonal focuses and key brand initiatives across the business.
• Support the development and maintenance of the content plan, working closely with Social, Creative, Copywriting, and Product teams to ensure content requirements are delivered across channels.
• Assist in the development of campaign and creative briefs, ensuring activity is customer-focused, insight-led and aligned to brand objectives.
• Act as a brand guardian, reviewing content and marketing materials to ensure consistency with brand guidelines and tone of voice.
• Attend campaign photoshoots and work alongside creative teams, photographers and stylists to ensure assets are delivered in line with campaign objectives and brand standards.

Retail Marketing:

• Partner with the VM POS Manager to ensure in-store marketing materials and retail communications support wider brand campaigns and objectives.
• Support the delivery of local marketing initiatives in partnership with Retail and Marketing Operations teams.

Influencer, PR & Brand Activations:

• Work closely with the Senior Social, PR & Influencer Manager, Social team and agency partners to support influencer collaborations, campaign launches, events and brand activations.
• Assist in the planning and execution of brand experiences and marketing activations that drive awareness and customer engagement.
• Track and report on campaign performance, including sales impact, ROI and retail marketing effectiveness, identifying key learnings to inform future activity.
• Monitor competitor activity, consumer trends and the wider retail, social, and influencer landscape to identify opportunities for relevant and reactive marketing initiatives.
• Leverage insights provided by analytics that will improve channel and supplier performance.
• Actively explore and provide feedback on new commercial opportunities.

Qualifications

• Previous experience in a Brand Marketing, Marketing Executive or similar role.
• Passionate about fashion, retail and customer trends, with a strong understanding of how marketing drives brand awareness, customer engagement, and commercial performance.
• Highly organized with strong project management skills and the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• A proactive self-starter who takes ownership of tasks and follows them through to completion with minimal supervision.
• Confident working independently, able to prioritize effectively and keep projects moving forward without the need for constant direction or reminders.
• Strong attention to detail, consistently delivering accurate, high-quality work to a professional standard.
• Demonstrates strong stakeholder management skills, proactively following up on actions, managing timelines, and keeping key stakeholders informed of progress, risks and next steps.
• Commercially aware, with the ability to interpret campaign performance and apply insights to future activity.
• Strong visual awareness and an eye for creative execution, ensuring all activity is aligned to brand standards and customer expectations.
• Proficient in managing campaign plans, content calendars, trackers, briefing documents, and marketing administration with a high degree of accuracy.
• Solutions-oriented and resourceful, able to identify challenges early and take appropriate action to resolve them.
• Collaborative and adaptable, thriving in a fast-paced environment where priorities can shift and evolve to tight deadlines.
• Natural curiosity, with a genuine interest in marketing, consumer behaviour and emerging trends across fashion, retail, and social media.
• Knowledge of content marketing, social, and CRM.
• Proficient in MS applications.
• Excellent communication and presentation skills at all levels.
• It is desirable if you have experience using Google Analytics.
• A degree in Business, Marketing or a relevant subject.
• 1–2 years working in a similar role in digital marketing.

Benefits

• Competitive salary
• 23 days holiday with the option to purchase additional holiday through our salary sacrifice scheme.
• Bonus day off each year after 6 months service
• A pension that you will automatically be enrolled in after 3 months
• Life assurance (subject to participating in the pension scheme)
• A flexible working approach
• Early pay day Friday finish
• A generous staff discount with up to 50% discount on our products
• Interest free season ticket loans
• Additional discounts such as Westfield discount, Taste card membership etc.