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- Tasks: Lead innovative marketing campaigns and shape the Accessorize brand identity.
- Company: Accessorize, a vibrant brand empowering women through stylish accessories.
- Benefits: Competitive salary, bonus scheme, 25 days holiday, and a supportive work culture.
- Why this job: Make a real impact in a creative environment while driving brand success.
- Qualifications: Extensive marketing experience, strong creativity, and excellent communication skills.
- Other info: Join a passionate team dedicated to sustainability and community support.
The predicted salary is between 36000 - 60000 £ per year.
At Accessorize we’re dedicated to offering accessories that enable all women to express themselves, helping you feel confident in your everyday. Since 1984 we’ve offered affordable accessories that can be stacked and styled, with everything from jewellery and hair accessories to bags and seasonal favourites. Our accessories are an effortless style solution to refresh your look - they’re the accessories that make the outfit.
We’re committed to giving back and supporting the community. One of the ways we do this is working with charities that support women. We’re also constantly improving our sustainability efforts by making conscious choices with the materials we use and our production processes.
We are looking for a Head of Marketing to join our Accessorize team to play a pivotal part in driving forward the Accessorize brand to communicate the uniqueness, DNA and relevancy to the customer through developing and executing 360 Accessorize Marketing campaigns and delivering an organised and structured critical path.
What will you do as our Head of Marketing?
- Drive the overall brand identity in terms of look and feel across all channels as well as communicating the brand DNA and key strategic customer messages to deliver a unique and relevant brand message.
- Listen and act appropriately to customer feedback, testing new ideas and concepts to improve and develop knowledge and understanding of the customer and their behaviour both instore and online.
- Drive brand marketing campaigns for Ladies, Kids and Home from conception through to analysis, delivering against customer acquisition metrics, all with a customer centric approach.
- Develop and deliver fully integrated seasonal marketing strategy, and corresponding UK calendars (with channel details), and UK budgets for both Ladies and Children’s.
- Own the CRM strategy ultimately retaining customers and driving lifetime value.
- Own the relationships with media partners to ensure all are delivering against key performance indicators.
- Own above the line and below the line communications for all campaigns, creating strong written and visual content to be used across all the required channels. Ensure key partners are delivering against the defined look and feel (e.g. Shared web studio function).
- Own the social media strategy including collaborations and influencers to drive follower growth and social engagement.
- Define and deliver a visual merchandising strategy for Ladies and Children’s that enriches the customer experience in store to support commercial success of the store channel. Work closely with the store design & development team in continuing to drive innovation and inspiration adding value to the customer at all times.
- Own the PR strategy to grow PR value and ensure the brand DNA is delivered effectively building clear understanding of the uniqueness of the brand as well as awareness.
- Build strong relationships with Buying and Merchandising directors to ensure aligned with the product strategy and commercial success.
- Lead the senior marketing team with a clear vision and strategy.
We would love to hear from you if you have the following skills and experience:
- Significant 360 marketing experience in a global retailer.
- Brand marketing experience with an appreciation of Digital.
- Strong creative and visual experience, with a customer centric mindset.
- Commercial awareness and an ability to react decisively to market conditions.
- Pace, energy and passion with an ability to thrive in a creative and entrepreneurial environment.
- Clear and direct communication skills with strong relationship building with stakeholders.
- Experience in coaching and developing successful teams.
- Great communicator and decision maker with excellent influencing skills and an ability to build positive relationships with people.
- A problem navigator, solutions driven and determined to deliver results.
- Someone who is able to articulate a vision and take the team on the journey as well as inspiring internal support as required to meet shared goals.
What we will offer you in return:
- Competitive salary with the ability to participate in the Company bonus scheme.
- 25 days holiday plus
Head of Marketing (Accessorize) in London employer: Monsoon
Contact Detail:
Monsoon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (Accessorize) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their brand DNA and recent campaigns. We want you to show them you’re not just another candidate, but someone who truly gets their vision and can contribute to their success.
✨Tip Number 3
Practice your pitch! You need to be able to communicate your experience and ideas clearly and confidently. We suggest rehearsing with a friend or in front of a mirror to nail that first impression.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. We believe it shows your enthusiasm and professionalism, which is exactly what Accessorize is looking for.
We think you need these skills to ace Head of Marketing (Accessorize) in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for marketing and accessories shine through! We want to see how excited you are about the role and how you can contribute to our brand's mission of empowering women.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience that aligns with the Head of Marketing role. We love seeing how your past achievements can translate into success for Accessorize!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share specific examples of your marketing campaigns and how they drove results. We want to know how you think and what makes you tick!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Monsoon
✨Know the Brand Inside Out
Before your interview, dive deep into Accessorize's brand identity. Familiarise yourself with their product range, values, and recent marketing campaigns. This will not only show your genuine interest but also help you align your vision with theirs.
✨Showcase Your Creative Strategy
Prepare to discuss specific marketing strategies you've implemented in the past. Bring examples of successful 360 marketing campaigns you've led, especially those that resonate with a customer-centric approach. Be ready to explain how you measured success and adapted based on feedback.
✨Demonstrate Your Leadership Skills
As a Head of Marketing, you'll be leading a team. Share experiences where you've coached or developed team members. Highlight your communication style and how you inspire others to achieve shared goals, as this is crucial for building strong relationships within the company.
✨Be Ready to Discuss Sustainability
Accessorize is committed to sustainability, so come prepared to discuss how you've incorporated sustainable practices in your previous roles. Share ideas on how you could enhance their current efforts and engage customers in these initiatives.
