Head of Marketing (Accessorize)

At Accessorize we're dedicated to offering accessories that enable all women to express themselves, helping you feel confident in your everyday. Since 1984 we've offered affordable accessories that can be stacked and styled, with everything from jewellery and hair accessories to bags and seasonal favourites. Our accessories are an effortless style solution to refresh your look - they're the accessories that make the outfit. We're committed to giving back and supporting the community. One of the ways we do this is working with charities that support women. We’re also constantly improving our sustainability efforts by making conscious choices with the materials we use and our production processes.

We are looking for a Head of Marketing to join our Accessorize team to play a pivotal part in driving forward the Accessorize brand to communicate the uniqueness, DNA and relevancy to the customer through developing and executing 360 Accessorize Marketing campaigns and delivering an organised and structured critical path.

What will you do as our Head of Marketing?

• Drive the overall brand identity in terms of look and feel across all channels as well as communicating the brand DNA and key strategic customer messages to deliver a unique and relevant brand message.
• Listen and act appropriately to customer feedback, testing new ideas and concepts to improve and develop knowledge and understanding of the customer and their behaviour both instore and online.
• Drive brand marketing campaigns for Ladies, Kids and Home from conception through to analysis, delivering against customer acquisition metrics, all with a customer centric approach.
• Develop and deliver fully integrated seasonal marketing strategy, and corresponding UK calendars (with channel details), and UK budgets for both Ladies and Children's.
• Own the CRM strategy ultimately retaining customers and driving lifetime value.
• Own the relationships with media partners to ensure all are delivering against key performance indicators.
• Own above the line and below the line communications for all campaigns, creating strong written and visual content to be used across all the required channels.
• Ensure key partners are delivering against the defined look and feel (e.g. Shared web studio function).
• Own the social media strategy including collaborations and influencers to drive follower growth and social engagement.
• Define and deliver a visual merchandising strategy for Ladies and Children's that enriches the customer experience in store to support commercial success of the store channel.
• Work closely with the store design & development team in continuing to drive innovation and inspiration adding value to the customer at all times.
• Own the PR strategy to grow PR value and ensure the brand DNA is delivered effectively building clear understanding of the uniqueness of the brand as well as awareness.
• Build strong relationships with Buying and Merchandising directors to ensure aligned with the product strategy and commercial success.
• Lead the senior marketing team with a clear vision and strategy.

We would love to hear from you if you have the following skills and experience:

• Significant 360 marketing experience in a global retailer.
• Brand marketing experience with an appreciation of Digital.
• Strong creative and visual experience, with a customer centric mindset.
• Commercial awareness and an ability to react decisively to market conditions.
• Pace, energy and passion with an ability to thrive in a creative and entrepreneurial environment.
• Clear and direct communication skills with strong relationship building with stakeholders.
• Experience in coaching and developing successful teams.
• Great communicator and decision maker with excellent influencing skills and an ability to build positive relationships with people.
• A problem navigator, solutions driven and determined to deliver results.
• Someone who is able to articulate a vision and take the team on the journey as well as inspiring internal support as required to meet shared goals.

What we will offer you in return:

• Competitive salary with the ability to participate in the Company bonus scheme.
• 25 days holiday plus bank holidays, with the option to purchase additional holiday through our salary sacrifice scheme.
• Bonus day off each year after 6 months service.
• A pension that you will automatically be enrolled in after 3 months.
• Private Healthcare.
• Life assurance (subject to participating in the pension scheme).
• A flexible working approach.
• Early pay day Friday finish.
• A generous staff discount with up to 50% discount on our products.
• Access to our employment assistance benefits which include healthcare and wellbeing support programs.
• Interest free season ticket loans.
• A range of optional benefits and discounts through our employee benefits portal.

If this all sounds great and you feel you are who we are looking for, let us know and apply today including a link or copy of your portfolio.

At Monsoon Accessorize we don't focus only on what we do, we also care about how we do it. Our values and the way we behave are important to us. We are committed to creating a diverse and inclusive workforce and an environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential. We want to attract the broadest range of talented people and are an equal opportunity employer. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will also consider flexible working requests for all roles, unless operational requirements prevent otherwise. We provide reasonable accommodations as needed to people with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.