At a Glance
- Tasks: Lead CRM campaigns and optimise customer engagement through data-driven strategies.
- Company: Join Monsoon Accessorize, a brand that values diversity and innovation.
- Benefits: Enjoy competitive salary, flexible working, generous discounts, and 25 days holiday.
- Other info: Opportunity for career growth and a supportive, inclusive workplace.
- Why this job: Make a real impact on customer loyalty and marketing strategies in a dynamic environment.
- Qualifications: Experience in multichannel CRM and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
The successful candidate will combine strong operational delivery with a passion for data-driven optimisation, lifecycle marketing and customer loyalty. They will play a key role in growing and evolving Monsoon’s CRM capability, while managing and developing a CRM Executive.
Key Responsibilities
- Own end-to-end BAU planning, production and deployment of CRM campaigns across email, SMS and direct mail, with continuous optimisation of processes and workflows.
- Design and implement optimisation programme to create best-in-class CRM communications through testing, segmentation, personalisation and enhanced customer targeting.
- Work closely with creative, product, insight and trading teams to deliver content and promotional strategies which improve customer engagement and conversion.
- Own automated lifecycle and triggered campaigns, aiming to increase repeat rate, reengagement and customer lifetime value.
- Develop and execute strategies to grow the email and SMS contactable database.
- Explore and assess new CRM channels and technologies, including WhatsApp and loyalty app opportunities.
- Partner with the Head of CRM on the evolution and optimisation of new and existing loyalty propositions, to increase retention and customer lifetime value.
- Monitor and report on CRM channel performance, sharing actionable insights and recommendations to improve performance across all CRM activity.
- Line manage and support the development of the CRM Executive.
Skills & Experience
- Significant experience in a multichannel CRM role within a fast paced consumer-facing environment (retail, e-commerce or similar), overseeing sizeable customer databases.
- Strong understanding of CRM strategy, customer lifecycle marketing and retention principles.
- Hands-on experience with ESPs and customer engagement platforms.
- Experience with Ometria and Attentive desirable.
- Strong analytical skills with the ability to interpret data and translate insights into actions.
- Experience managing automated and triggered CRM programmes.
- Excellent communication and stakeholder management skills, capable of influencing and aligning cross-functional teams.
- Commercially minded with a customer-first approach.
- Previous line management experience preferred.
- Excellent organisational skills with strong attention to detail.
- Knowledge of loyalty programmes and emerging CRM channels is advantageous.
What will we offer you in return?
- Competitive salary
- 25 days’ holiday with the option to purchase additional holiday through our salary sacrifice scheme
- Bonus day off each year after 6 months’ service
- A pension that you will automatically be enrolled in after 3 months
- Life insurance (subject to participating in the pension scheme)
- A flexible working approach
- Early pay day Friday finish
- A generous staff discount with up to 50% discount on our products
- Interest free season ticket loans
- Additional perks such as Westfield discount, etc.
If this all sounds great and you feel you are who we are looking for, let us know and apply today! At Monsoon Accessorize we don’t focus only on what we do, we also care about how we do it. Our values and the way we behave are important to us. We are committed to creating a diverse and inclusive workforce and an environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential. We want to attract the broadest range of talented people and are an equal opportunity employer. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will also consider flexible working requests for all roles, unless operational requirements prevent otherwise. We provide reasonable accommodations as needed to people with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at careers@monsoon.co.uk to request discuss any specific requirements.
CRM Manager employer: Monsoon
Monsoon Accessorize is an exceptional employer that prioritises employee growth and well-being, offering a competitive salary, generous holiday allowance, and a flexible working approach. Our inclusive work culture fosters collaboration and innovation, allowing you to thrive in your role as CRM Manager while contributing to our mission of enhancing customer loyalty through data-driven strategies. With opportunities for professional development and a commitment to diversity, Monsoon Accessorize is the ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. We want you to show off your knowledge about their campaigns and how you can contribute to their growth. Tailor your responses to highlight your experience with data-driven optimisation and customer loyalty.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. We suggest focusing on your analytical skills and how you've successfully managed CRM programmes in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Monsoon Accessorize.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the CRM Manager role. Highlight your experience in multichannel CRM, data-driven optimisation, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for customer loyalty and lifecycle marketing. Tell us why you're excited about the opportunity at Monsoon and how you can contribute to our CRM capabilities.
Showcase Your Analytical Skills:Since this role involves a lot of data interpretation, make sure to include examples of how you've used analytics to drive CRM strategies in the past. We love seeing how you've turned insights into actionable results!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Monsoon
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in CRM strategies and tools. Familiarise yourself with Monsoon’s current CRM practices and think about how your experience aligns with their needs. This will show that you’re not just a fit for the role but also genuinely interested in their operations.
✨Showcase Your Data Skills
Since the role requires strong analytical skills, be prepared to discuss specific examples of how you've used data to drive decisions in previous roles. Bring along any relevant metrics or case studies that demonstrate your ability to optimise campaigns and improve customer engagement.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific CRM challenges, like improving customer retention or launching a new campaign. Think through your past experiences and be ready to share how you approached similar situations, focusing on your problem-solving skills and results.
✨Engage with the Team Dynamics
Since this role involves collaboration with various teams, be ready to discuss how you’ve successfully worked with cross-functional teams in the past. Highlight your communication skills and how you’ve influenced stakeholders to achieve common goals, as this will resonate well with their team-oriented culture.
