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- Tasks: Lead CRM strategy, email campaigns, and loyalty programmes to boost customer engagement and revenue.
- Company: Join Monsoon Accessorize, a brand that values diversity and inclusivity in the workplace.
- Benefits: Enjoy competitive salary, flexible working, generous discounts, and 25 days holiday plus more!
- Why this job: Be part of a dynamic team driving innovative marketing strategies with real social impact.
- Qualifications: 5+ years in CRM/email marketing, strong analytical skills, and experience managing teams required.
- Other info: We welcome diverse applicants and offer flexible working arrangements.
The predicted salary is between 36000 - 60000 £ per year.
What will do you do as a CRM and Email Marketing Manager?
- Develop and execute a CRM strategy that focuses on improving customer retention, increasing customer engagement and driving revenue growth.
- Lead the development and implementation of email marketing campaigns, including audience segmentation, content development, and A/B testing.
- Collaborate with cross-functional teams, including Marketing, Merchandising, Data & Analytics and Customer Service, to ensure that email campaigns are aligned with business goals.
- Own and manage the ‘Treats’ loyalty scheme – responsible for campaign activity in store and online, with the aim to drive frequency and retention.
- Develop and maintain an CRM calendar that maps out the frequency and content of all email & SMS communications.
- Analyse email & SMS campaign performance and make data-driven recommendations for optimization.
- Management of SMS budget.
- Monitor industry trends and best practices to ensure that our email campaigns remain innovative and effective.
- Manage our Email Marketing Executive, providing guidance, training and mentoring as needed.
- Oversee the implementation of email automation tools and technologies.
- Forecasting and project Sales and Revenue with campaign plans.
- Ensure compliance with email marketing regulations, including Anti-SPAM and GDPR.
What will do need to succeed as a CRM and Email Marketing Manager?
- Minimum of 5 years\’ experience in CRM and email marketing, with a proven track record of delivering successful email campaigns.
- Strong understanding of email marketing best practices, including audience segmentation, content development, and A/B testing.
- Experience with email automation tools and technologies, such as Salesforce Marketing Cloud, Ometria, or similar.
- Track record of playing a part in a successful loyalty program.
- SQL knowledge an advantage but not essential.
- Strong analytical skills and the ability to use data to drive decision-making.
- Experience of developing and evolving a loyalty program from the ground up.
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Experience managing and mentoring a team of email marketers.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Knowledge of email marketing regulations.
What will we offer you in return?
- Competitive salary
- 25 days holiday with the option to purchase additional holiday through our salary sacrifice scheme
- Bonus day off each year after 6 months service
- A pension that you will be automatically be enrolled in after 3 months
- Life assurance (subject to participating in the pension scheme)
- Private Healthcare
- A flexible working approach
- Early pay day Friday finish
- A generous staff discount with up to 50% discount on our products
- Interest free season ticket loans
- Discounted gym membership at our on campus gym
- Additional discounts such as Westfield discount, Taste card membership etc
If this all sounds great and you feel you are who we are looking for, let us know and apply today.
At Monsoon Accessorize we don’t focus only on what we do, we also care about how we do it. Our values and the way we behave are important to us.
We are committed to creating a diverse and inclusive workforce and an environment where we value and respect every individual\’s unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people and are an equal opportunity employer. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will also consider flexible working requests for all roles, unless operational requirements prevent otherwise.
We provide reasonable accommodations as needed to people with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at to request discuss any specific requirements.
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CRM and Email Marketing Manager employer: Monsoon
Contact Detail:
Monsoon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM and Email Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and email marketing. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated on best practices and innovative strategies that can set you apart.
✨Tip Number 2
Network with professionals in the field by attending industry events or webinars. Engaging with others can provide insights into what companies like us are looking for and may even lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss how you used data to drive decisions and improve campaign performance during interviews.
✨Tip Number 4
Demonstrate your leadership abilities by sharing examples of how you've mentored or trained team members in previous roles. Highlighting your experience in managing a team will resonate well with us as we value collaboration.
We think you need these skills to ace CRM and Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM and email marketing. Focus on specific achievements, such as successful campaigns you've led, and include metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and email marketing. Mention how your skills align with the job description, particularly your experience with audience segmentation and A/B testing.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, provide examples of how you've used data to drive decision-making in past roles. This could include insights from campaign performance or customer behaviour analysis.
Highlight Team Management Experience: If you have experience managing or mentoring a team, be sure to include this in your application. Discuss your approach to leadership and how you've helped develop others in the field of email marketing.
How to prepare for a job interview at Monsoon
✨Showcase Your CRM Strategy Knowledge
Be prepared to discuss your experience in developing and executing CRM strategies. Highlight specific examples where you've improved customer retention and engagement, as this is crucial for the role.
✨Demonstrate Email Marketing Expertise
Familiarise yourself with email marketing best practices, including audience segmentation and A/B testing. Be ready to share successful campaigns you've led and the results they achieved.
✨Highlight Cross-Functional Collaboration
Since the role involves working with various teams, prepare examples of how you've successfully collaborated with marketing, data analytics, and customer service teams in past roles.
✨Discuss Data-Driven Decision Making
Emphasise your analytical skills by discussing how you've used data to optimise email campaigns. Be ready to talk about tools you've used and how you measure success.
