Market Manager - Alabama in Birmingham

Location: Birmingham; Mobile

Employment Type: Full time

Location Type: Hybrid

Department: Operations

About Primer

Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders.

About the role

We’re hiring a Market Manager in Alabama: a high impact role that serves as Primer's leader within a market and reports to the Alabama General Manager. You'll be accountable for the growth and educational operations of Primer in Alabama. We're looking for an executor with an education leadership background who is comfortable operating in high opacity environments and keeping multiple balls in the air. You'll be launching new Primers, supporting existing Primers, driving enrollment growth, and generally ensuring that we’re meeting the Primer standard for students and families across Alabama.

Responsibilities

• Ensure Primers across Alabama are meeting the Primer standard across all dimensions, from the academic program to campus operations.
• Partner with real estate, education, operations, marketing, and admissions teams to ensure the success of every Primer within a region of Alabama.
• Drive student growth by testing new local strategies.
• Own many of Primer’s local relationships, including families and leaders in the education community.

What We’re Looking For

• Must have experience in education leadership, ideally within a physical school environment as a Superintendent, Assistant Superintendent, or Principal.
• You’re a builder and self-starter. You don’t need to be told what to do.
• You have experience navigating ambiguity and creating scalable systems out of chaos.
• You can execute at a fast pace while holding a high bar for quality.
• Past accountability to aggressive growth, revenue, margin, and expansion targets.
• Proven ability to build strong relationships both internally and externally.
• A generalist willing to roll up their sleeves and get stuff done – both in the weeds and at the strategic level.
• Experience disrupting the status quo - either with new school models, new policies, or something else that removes constraints and drives innovation.

Why this role may not be a fit

• You do your best work in structured environments. There is no established playbook here — for the role or the company.
• You prefer to specialize. This role demands genuine comfort toggling between strategic decisions and operational detail.
• You prefer a fully remote, hands off environment. Primer is a consumer-facing education business. Evenings, weekends, and nontraditional hours are part of the rhythm, not the exception.

Primer is a mission-first company. We believe our mission is the highest-leverage way we can create positive change. In service of that, we keep work centered on mission execution and avoid social or political activism at work that’s unrelated to the mission.