At a Glance
- Tasks: Drive subscriber growth through innovative campaigns and strategic insights.
- Company: Join Monocle, a global media brand with a focus on quality content.
- Benefits: Enjoy health insurance, generous leave, and discounts at our cafés and shops.
- Other info: Work in the heart of London with excellent career development opportunities.
- Why this job: Make a real impact on audience growth in a dynamic media environment.
- Qualifications: Experience in subscriber revenue growth and strong commercial judgement required.
The predicted salary is between 60000 - 80000 £ per year.
Subscriber growth sits at the centre of Monocle’s strategy. This role owns it.
About Monocle: Monocle is an independent global media brand founded in London in 2007. We cover international affairs, business, design, culture, travel and fashion through a monthly magazine, daily newsletters, radio shows, shops, cafés, events and digital platforms. We operate from bureaux and shops in London, Paris, Zürich, Merano, Tokyo, Hong Kong and Toronto. Our audience is global, engaged and willing to pay for quality. Our focus now is to grow that audience – and the subscription business that underpins it.
About the role: This role is responsible for subscriber revenue across Monocle’s print and digital products. You will set the direction and deliver growth across acquisition, retention and renewal. The focus is on delivery and growing the business. You will shape campaigns, optimise pricing and proposition, improve conversion and reduce churn. Working closely with marketing, editorial and digital teams, you will turn output into sustained subscriber growth. This is a hands‑on role. Building campaigns, interrogating performance and improving lifecycle journeys with clear vision and judgment. You will need to be comfortable making decisions and moving forward at pace.
What you’ll do:
- Own subscriber‑revenue targets across print and digital
- Drive acquisition, retention and renewal strategies
- Plan and execute campaigns across email, onsite and paid channels
- Optimise pricing and proposition to improve conversion and lifetime value
- Work closely with marketing, editorial and digital teams to align growth efforts
- Analyse performance and translate insight into action
- Identify and drive improvements to lifecycle journeys and customer experience across the funnel
What you’ll bring:
- Proven ownership of subscriber or recurring revenue growth
- Strong commercial judgment – you understand what drives conversion and retention
- Hands‑on experience with lifecycle platforms (Klaviyo essential) and subscription and analytics platforms (Piano essential, GA4 required)
- Confidence managing paid acquisition with clear ROI accountability
- Ability to work across teams and influence outcomes
- A structured approach to testing, learning and improving performance
- An understanding of how to grow a premium audience without diluting its value
The role is based at Midori House in Marylebone, London, at the centre of Monocle’s editorial and commercial operations, and requires the right to work in the UK. Benefits include health and life insurance, 23 days’ annual leave plus a seven-day Christmas shutdown and staff discounts at our cafés and shops.
Head of Subscriber Growth in London employer: Monocle
Monocle is an exceptional employer, offering a dynamic work environment at its Midori House location in Marylebone, London, where creativity and collaboration thrive. Employees benefit from comprehensive health and life insurance, generous annual leave, and unique perks such as discounts at our cafés and shops, all while being part of a global media brand that values quality and innovation. With a strong focus on professional growth and a hands-on approach to driving subscriber success, Monocle provides meaningful opportunities for those looking to make a significant impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Subscriber Growth in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching Monocle’s recent campaigns and subscriber growth strategies. We want to see your passion for the brand and how you can contribute to its success. Show us you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Head of Subscriber Growth. We love candidates who can clearly articulate their value and how they can drive subscriber revenue.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who are eager to grow with us at Monocle.
We think you need these skills to ace Head of Subscriber Growth in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Subscriber Growth role. Highlight your experience with subscriber revenue growth and how it aligns with Monocle's mission. We want to see how you can drive acquisition and retention!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past roles where you've successfully managed subscriber growth or improved conversion rates. We love seeing real results that back up your claims.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Make it easy for us to see why you're the perfect fit for this hands-on role.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Monocle
✨Know Your Numbers
Before the interview, brush up on key metrics related to subscriber growth. Understand how acquisition, retention, and renewal rates work, and be ready to discuss your past experiences with these metrics. This shows you’re not just familiar with the concepts but have hands-on experience driving results.
✨Showcase Your Campaign Skills
Prepare examples of successful campaigns you've executed in the past. Be specific about your role, the strategies you implemented, and the outcomes. This will demonstrate your ability to shape campaigns that align with Monocle’s focus on subscriber growth.
✨Familiarise Yourself with Tools
Since the role requires experience with platforms like Klaviyo and Piano, make sure you can speak confidently about your experience with these tools. If you’ve used similar platforms, highlight that too. It’s all about showing you can hit the ground running!
✨Understand the Audience
Monocle targets a premium audience, so do your homework on their brand and audience demographics. Be prepared to discuss how you would grow this audience without diluting its value. This shows you understand the balance between growth and maintaining quality.
