At a Glance
- Tasks: Drive subscriber growth through innovative campaigns and strategic insights.
- Company: Join Monocle, a global media brand with a focus on quality content.
- Benefits: Enjoy health insurance, generous leave, and discounts at our cafés and shops.
- Other info: Dynamic role based in London with opportunities for collaboration and creativity.
- Why this job: Make a real impact in growing a premium audience and shaping the future of media.
- Qualifications: Experience in subscriber growth and strong commercial judgement required.
The predicted salary is between 60000 - 80000 £ per year.
Subscriber growth sits at the centre of Monocle’s strategy. This role owns it.
About Monocle
Monocle is an independent global media brand founded in London in 2007. We cover international affairs, business, design, culture, travel and fashion through a monthly magazine, daily newsletters, radio shows, shops, cafés, events and digital platforms. We operate from bureaux and shops in London, Paris, Zürich, Merano, Tokyo, Hong Kong and Toronto. Our audience is global, engaged and willing to pay for quality. Our focus now is to grow that audience – and the subscription business that underpins it.
About the role
This role is responsible for subscriber revenue across Monocle’s print and digital products. You will set the direction and deliver growth across acquisition, retention and renewal. The focus is on delivery and growing the business. You will shape campaigns, optimise pricing and proposition, improve conversion and reduce churn. Working closely with marketing, editorial and digital teams, you will turn output into sustained subscriber growth. This is a hands‑on role. Building campaigns, interrogating performance and improving lifecycle journeys with clear vision and judgment. You will need to be comfortable making decisions and moving forward at pace.
What you’ll do
- Own subscriber‑revenue targets across print and digital
- Drive acquisition, retention and renewal strategies
- Plan and execute campaigns across email, onsite and paid channels
- Optimise pricing and proposition to improve conversion and lifetime value
- Work closely with marketing, editorial and digital teams to align growth efforts
- Analyse performance and translate insight into action
- Identify and drive improvements to lifecycle journeys and customer experience across the funnel
What you’ll bring
- Proven ownership of subscriber or recurring revenue growth
- Strong commercial judgment – you understand what drives conversion and retention
- Hands‑on experience with lifecycle platforms (Klaviyo essential) and subscription and analytics platforms (Piano essential, GA4 required)
- Confidence managing paid acquisition with clear ROI accountability
- Ability to work across teams and influence outcomes
- A structured approach to testing, learning and improving performance
- An understanding of how to grow a premium audience without diluting its value
The role is based at Midori House in Marylebone, London, at the centre of Monocle’s editorial and commercial operations, and requires the right to work in the UK. Benefits include health and life insurance, 23 days’ annual leave plus a seven-day Christmas shutdown and staff discounts at our cafés and shops.
Head of Subscriber Growth employer: Monocle
Monocle is an exceptional employer, offering a vibrant work culture in the heart of London that fosters creativity and collaboration. With a focus on employee growth, the company provides comprehensive benefits including health insurance and generous annual leave, making it an ideal place for those seeking meaningful and rewarding employment in the digital content space.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Subscriber Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Monocle and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Monocle are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Monocle on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Monocle. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Subscriber Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Monocle. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Monocle:Show us that you’ve done your homework! In your application, briefly mention what you admire about Monocle’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Monocle
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Monocle will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Monocle, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
