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For Companies At a Glance
- Tasks: Drive subscriber growth through innovative campaigns and strategic insights.
- Company: Join Monocle, a global media brand with a focus on quality content.
- Benefits: Enjoy health insurance, generous leave, and discounts at our cafés and shops.
- Why this job: Make a real impact in growing a premium audience and shaping the future of media.
- Qualifications: Experience in subscriber growth and strong commercial judgement required.
- Other info: Dynamic role based in London with opportunities for collaboration and creativity.
The predicted salary is between 60000 - 80000 £ per year.
Subscriber growth sits at the centre of Monocle’s strategy. This role owns it.
About Monocle
Monocle is an independent global media brand founded in London in 2007. We cover international affairs, business, design, culture, travel and fashion through a monthly magazine, daily newsletters, radio shows, shops, cafés, events and digital platforms. We operate from bureaux and shops in London, Paris, Zürich, Merano, Tokyo, Hong Kong and Toronto. Our audience is global, engaged and willing to pay for quality. Our focus now is to grow that audience – and the subscription business that underpins it.
About the role
This role is responsible for subscriber revenue across Monocle’s print and digital products. You will set the direction and deliver growth across acquisition, retention and renewal. The focus is on delivery and growing the business. You will shape campaigns, optimise pricing and proposition, improve conversion and reduce churn. Working closely with marketing, editorial and digital teams, you will turn output into sustained subscriber growth. This is a hands‑on role. Building campaigns, interrogating performance and improving lifecycle journeys with clear vision and judgment. You will need to be comfortable making decisions and moving forward at pace.
What you’ll do
- Own subscriber‑revenue targets across print and digital
- Drive acquisition, retention and renewal strategies
- Plan and execute campaigns across email, onsite and paid channels
- Optimise pricing and proposition to improve conversion and lifetime value
- Work closely with marketing, editorial and digital teams to align growth efforts
- Analyse performance and translate insight into action
- Identify and drive improvements to lifecycle journeys and customer experience across the funnel
What you’ll bring
- Proven ownership of subscriber or recurring revenue growth
- Strong commercial judgment – you understand what drives conversion and retention
- Hands‑on experience with lifecycle platforms (Klaviyo essential) and subscription and analytics platforms (Piano essential, GA4 required)
- Confidence managing paid acquisition with clear ROI accountability
- Ability to work across teams and influence outcomes
- A structured approach to testing, learning and improving performance
- An understanding of how to grow a premium audience without diluting its value
The role is based at Midori House in Marylebone, London, at the centre of Monocle’s editorial and commercial operations, and requires the right to work in the UK. Benefits include health and life insurance, 23 days’ annual leave plus a seven-day Christmas shutdown and staff discounts at our cafés and shops.
Head of Subscriber Growth employer: Monocle
Contact Detail:
Monocle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Subscriber Growth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects related to subscriber growth. This is your chance to demonstrate how you can drive acquisition and retention in a tangible way.
✨Tip Number 3
Prepare for interviews by researching Monocle’s current strategies and campaigns. Be ready to discuss how you can optimise pricing and improve conversion rates based on your insights. Tailor your answers to show you understand their audience and business model.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Monocle team.
We think you need these skills to ace Head of Subscriber Growth
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Subscriber Growth role. Highlight your experience with subscriber revenue growth and how it aligns with Monocle's mission. We want to see how you can drive acquisition and retention!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past roles where you've successfully managed subscriber growth or improved conversion rates. We love seeing real results that back up your claims.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon unless it's relevant to the role. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Monocle team!
How to prepare for a job interview at Monocle
✨Know Your Numbers
Before the interview, brush up on key metrics related to subscriber growth. Understand how acquisition, retention, and renewal rates work, and be ready to discuss your past experiences with these metrics. This shows you’re not just familiar with the concepts but have hands-on experience driving results.
✨Showcase Your Campaign Skills
Prepare examples of successful campaigns you've executed in the past. Be specific about your role, the strategies you implemented, and the outcomes. This will demonstrate your ability to shape campaigns that align with Monocle’s goals for subscriber growth.
✨Familiarise Yourself with Tools
Since the role requires experience with platforms like Klaviyo and Piano, make sure you can speak confidently about your experience with these tools. If you’ve used similar platforms, highlight that too. It’s all about showing you can hit the ground running!
✨Understand the Audience
Monocle targets a premium audience, so do your homework on their brand and audience demographics. Be prepared to discuss how you would grow this audience without diluting its value. This shows you understand the balance between growth and maintaining quality.