Franchise Marketing Executive

The Franchise Marketing Executive role is based at the Head Office with occasional nursery visits or business meetings. The working hours are Monday - Thursday 9am-5pm, and Friday 9am-4pm. The annual salary ranges from £32,000 to £37,000 depending on experience. The Local Marketing Executive is part of our vibrant marketing team. We love collaborative working, creative thinking and together we are invested in making a difference for the business and the various customers we serve.

This role is responsible for all marketing related to our Franchised nursery network and sits alongside our Marketing Manager who oversees both Franchise and Nursery Group Marketing, as well as our Nursery Group Marketing Executive who looks after our owned and operated nurseries, all reporting into the Head of Marketing. Collectively, we are responsible for ensuring brand consistency across our network of nurseries.

Key Responsibilities

• Be the ‘go to’ person for our franchise network for marketing advice and support.
• Create and manage the marketing launch plan of new franchise nurseries from build phase to opening, driving enquiries that allow the nurseries to achieve their opening targets.
• Brief priorities and monitor digital marketing performance in building awareness and driving nursery enquiries and franchise leads through our digital marketing agency (PPC, SEO, Paid Social and Digital PR).
• Plan, launch and continuously optimise paid campaigns within Meta Ads Manager to effectively reach local audiences and drive high-quality enquiries.
• Provide fortnightly updates on the impact of new nursery marketing activity to the wider HO team, in pipeline meetings, and monthly reports to the marketing team.
• Attend marketing meetings, virtually and face to face, with franchisees to present the marketing plan for their nursery and maintain contact throughout marketing campaigns delivered.
• Assist with the general preparation for nursery launch events and attend as required.
• Manage marketing requests that come through from head office stakeholders and the nursery network onto Trello (workflow management) board.
• Promote and support the rollout to the network of national marketing campaign activity throughout the year.
• Contribute to the creation of social media content to deliver against the social media strategy and provide training and support to our nursery teams.
• Support the Franchise team in improving our CRM activity to convert leads to franchisees.
• Assist on the franchisee discovery & onboarding process, working closely with the franchise team to onboard new franchisees.
• Be a brand champion, understanding brand creative guidelines and ensure all marketing communications align.
• Assist with marketing reporting by collecting, analysing, and summarising insight and data from various sources for weekly, monthly and quarterly reports.
• Continually check and report on local competitor marketing activity.
• Work with our PR agency to ensure monthly articles are relevant and involve the HO team and wider network if necessary.
• Manage Business Listings Software, ensuring the multi-location platforms are accurate and details are updated when needed.
• Use of workflow management technology (e.g. Trello, Monday.com).

Skills, Knowledge and Expertise

• Minimum of 2 years’ experience in a marketing role, ideally across multiple locations or sites.
• Strong knowledge and interest in social media platforms (Facebook, Instagram, LinkedIn).
• Strong working knowledge of Meta Ads Manager.
• Excellent people skills, with the confidence to build trusted relationships with franchisees and nursery managers.
• Comfortable taking ownership of marketing initiatives.
• Strong copywriting, proofreading, and attention to detail.
• Willingness and capability to travel when required to nurseries.
• Highly organised, with the ability to manage multiple projects and priorities effectively.
• Strong communicator, confident working with internal teams, franchisees and external partners.
• A proactive problem solver with a positive, solutions-focused mindset.
• A true brand champion, ensuring Monkey Puzzle’s brand standards are upheld across all touchpoints.

Benefits

• Length of Service Recognition.
• Enhanced Maternity Pay.
• Private Healthcare.
• Flexible Working.
• Social Events.
• Additional Annual Leave Entitlement: 25 days plus 8 UK bank holidays.
• Early finish on a Friday!

Monkey Puzzle Day Nurseries are committed to Keeping children safe; therefore, it is necessary for the appropriate level of criminal record Disclosure and Barred check to be undertaken.