Head of Sales UK

Monil’s virtual fencing collars are already helping 600+ farmers manage livestock more efficiently, saving time, money, and stress. Now we’re scaling across the UK, Norway, and the US, and we’re hiring a UK Head of Sales to drive sales and build the team that takes us forward.

You’ll be the first dedicated employee in the UK for Monil. That means you will own and drive our ambitious growth targets. You’ll work directly with our CCO to further refine the sales strategy, improve the way we work, and build a team around what actually delivers results.

Our product is a cattle collar combined with a yearly software subscription. We often work with leads generated through ads, events or demos. Sales cycles range from days to several months and our current sales process often involves an offer, an intro call, a webinar or demo and tailored follow-ups. We believe that word-of-mouth, ambassadors, and upsell will be key to scaling, but introducing virtual fencing still takes convincing, structure, and hands-on effort.

We're looking for someone who can build trust with farmers, guide a growing sales team, and close deals that involve multiple decision-makers.

Nothing is fully set up yet. You’ll lead it, do it, and figure out what scales.

What you’ll be responsible for

• Drive sales through farmer and organization outreach and personalized and consistent follow-ups.

• Build and lead a sales team in the UK, and contribute to building teams in other markets.

• Own results, hit ambitious sales targets, and lead the process that gets us there.

• Develop a sales playbook and figure out what works, what converts, and what to stop doing.

• Represent Monil at demo days, fairs, and key customer meetings.

• Own the sales stack including HubSpot, Shopify, and future tools. Use data to track progress and identify opportunities for improvement.

• Collaborate with marketing to ensure lead quality and align timing, messaging, and effective follow-ups.

• Support international expansion and lead first outreach, close early deals, and help hire our first team.

What we’re looking for

• You have experience in leading high-performing sales teams, ideally with a technical product that requires a hands-on sales approach (B2B or B2F (farmer)).

• You are a strong communicator and team builder that can coach, inspire, and lead by example.

• You like being close to customers and closing deals yourself.

• You either come from farming, or know how to build trust with farmers.

• You thrive in fast-paced, high-pressure environments. You take full ownership of your work and use insights to drive outstanding results.

• Confident using data to understand what’s working and improve sales performance.

• Bonus: You’ve worked across multiple European markets and know how to adapt your playbook to local realities.

• Willing to travel (primarily in the UK, with some travel to Norway and the US).

• A valid Category B driving licence is required.

What success looks like after 6–12 months

We’re hitting our sales targets and you’ve made the right adjustments to get us there. We’ve made key hires in the UK and they have been successfully onboarded. Our sales system is clear and structured and we can track progress efficiently. Last, but not least, you’ve helped shape how Monil grows, without losing what makes us trusted by farmers.

What we offer

• A meaningful role in Monil’s international growth.

• Freedom to shape your own work, and a supportive, skilled team.

• A product farmers already use and love.

• Competitive salary and performance-based incentives.

• A creative, honest, and ambitious company culture.

• A chance to make your mark on an industry in transformation.

  Location: UK – Edinburgh (the role is intended for someone based in or near Edinburgh, but remote within the UK is possible)
  Type: Full-time
  Application deadline: 10th of August

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