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- Tasks: Lead offline marketing initiatives and engage with the Nigerian community in London.
- Company: Moniepoint is Africa's leading financial ecosystem, empowering businesses with innovative payment solutions.
- Benefits: Enjoy a supportive culture, learning opportunities, and an attractive salary with commission.
- Why this job: Join a dynamic team that values innovation and community engagement while making a real impact.
- Qualifications: 3+ years in offline marketing or partnerships; strong communication and negotiation skills required.
- Other info: Flexible hours needed for events; immerse yourself in African diasporan communities.
The predicted salary is between 42000 - 84000 £ per year.
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Join to apply for the Offline Marketing Lead- Nigerian Community role at Moniepoint Group
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Offline Marketing Lead- Nigerian Community
Job Title: Offline Marketing Lead- Nigerian Community
Department: Growth & Marketing
Reports To: Head, Growth
Location: London, United Kingdom
Who We Are
Moniepoint is Africa\’s all-in-one financial ecosystem, empowering businesses and their customers with seamless payment, banking, credit, and management tools. In 2023, we processed $182 billion and are Nigeria’s largest merchant acquirer.
About The Role
As the Offline Marketing Lead for the Nigerian community you’re a natural hustler who thrives in fast-paced, scrappy environments. You don’t wait for permission, you make things happen. Whether it’s negotiating with community leaders, securing event partnerships, or activating grassroots campaigns, you know how to get results and will be responsible for spreading the word about our product across Nigerian communities through London.
Some Of The Things We Expect From This Person
- You’ve launched or grown a product in a new market
- You know how to get people excited about something new
- You’re community-minded and commercially sharp
- You’re resourceful, creative, and relentlessly action-oriented
- You’re energized by ambitious targets and ready to hustle weekends when needed
- You understand or are eager to immerse yourself in African diasporan communities in the UK
Curious about what makes Moniepoint an incredible place to work? Check out posts on how we cultivate a culture of innovation, teamwork, and growth.
Key Responsibilities
- Lead Offline Customer Acquisition
- Own the strategy and execution of MonieWorld’s offline growth initiatives.
- Identify, activate, and manage high-impact locations including retail outlets, community centers, religious institutions, and events.
- Coordinate field activations, street marketing campaigns, and manage brand ambassadors.
- Design and implement experiments to optimize call-to-action visibility and conversion.
- Develop Strategic Partnerships
- Secure meaningful partnerships with community groups, local businesses, religious centers, and cultural organizations.
- Negotiate mutually beneficial deals that drive user acquisition and elevate brand awareness.
- Represent MonieWorld at partner events, strengthening brand presence and credibility.
- Deepen Community Engagement
- Plan, host, and attend community-driven events that foster authentic engagement.
- Cultivate strong relationships with influencers, cultural leaders, and key community introducers.
- Create targeted campaigns tailored specifically to resonate within London\’s African diaspora.
- Analyze and Optimize Performance
- Collaborate closely with the growth analytics team to measure offline initiatives’ ROI and customer acquisition cost.
- Regularly analyze performance data to inform strategic decisions and enhance campaign effectiveness.
- Consistently report insights, successes, and actionable feedback from field operations.
Qualifications
- Minimum of 3 years experience in offline marketing, partnerships, events, or similar roles.
- Proven track record in launching or scaling products/services in new markets.
- Existing network or demonstrated ability to quickly build relationships within African communities in London.
- Exceptional negotiation, interpersonal, and communication skills.
- Experience working with measurable targets and KPIs.
- Self-motivated, autonomous, and proactive mindset.
- Flexible schedule, willing to participate in events outside traditional business hours.
What We Can Offer You
- Culture -We put our people first and prioritize the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
- Learning – We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
- Compensation – You’ll receive an attractive salary and commission structure
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Offline Marketing Lead- Nigerian Community employer: Moniepoint Group
Contact Detail:
Moniepoint Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Offline Marketing Lead- Nigerian Community
✨Tip Number 1
Network actively within the Nigerian community in London. Attend local events, cultural gatherings, and community meetings to build relationships and understand the needs of the community better.
✨Tip Number 2
Showcase your understanding of grassroots marketing strategies. Prepare examples of past campaigns you've successfully executed that engaged communities, particularly in multicultural settings.
✨Tip Number 3
Demonstrate your negotiation skills by preparing for potential scenarios you might encounter when securing partnerships with local businesses or community leaders. Think about win-win situations that could benefit both parties.
✨Tip Number 4
Familiarise yourself with Moniepoint's products and services. Be ready to discuss how these offerings can specifically benefit the Nigerian community in London, showing your passion and commitment to the role.
We think you need these skills to ace Offline Marketing Lead- Nigerian Community
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in offline marketing, partnerships, and community engagement. Use specific examples that demonstrate your ability to launch or grow products in new markets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the Nigerian community. Share your understanding of Moniepoint's mission and how your skills align with their goals. Be sure to mention any existing networks you have within African communities in London.
Showcase Your Achievements: Quantify your past successes in previous roles. For instance, mention specific campaigns you led, the results achieved, and how they contributed to growth. This will help demonstrate your capability to meet ambitious targets.
Prepare for Potential Questions: Think about how you would answer questions related to community engagement and partnership building. Be ready to discuss your strategies for activating grassroots campaigns and how you measure success in offline marketing initiatives.
How to prepare for a job interview at Moniepoint Group
✨Show Your Hustle
As an Offline Marketing Lead, it's crucial to demonstrate your proactive nature. Share specific examples of how you've taken initiative in past roles, whether it was launching a campaign or negotiating partnerships. This will show that you can thrive in fast-paced environments.
✨Know the Community
Familiarise yourself with the Nigerian community in London. Research their interests, values, and any recent events. This knowledge will help you connect better during the interview and show that you're genuinely invested in engaging with the community.
✨Highlight Your Network
Discuss your existing connections within African communities or your ability to build relationships quickly. Mention any relevant partnerships you've established in the past, as this will demonstrate your capability to drive user acquisition effectively.
✨Prepare for Metrics
Be ready to talk about measurable targets and KPIs from your previous roles. Prepare examples of how you've analysed performance data to inform strategic decisions. This will showcase your analytical skills and your focus on achieving results.