Head of Copy in London

At Monica Vinader, we believe luxury should be empowering, long‑lasting and responsibly made. Guided by integrity, craftsmanship and innovation, our goal is to elevate people’s lives by opening access to a more beautiful world. From crafting consciously with recycled precious metals and ethically sourced materials, to designing enduring, versatile pieces made to be layered, loved and lived in every day, we are redefining what modern jewellery can be. We create jewellery that marks moments, tells stories and becomes part of who you are, all while making responsible luxury more accessible.

We are looking for a Head of Copy to join us as we continue this journey and help us shape what the future of modern jewellery can and should be.

The Head of Copy role is an exciting opportunity to own the MV voice and develop content and concepts in close partnership with the Creative Director. You will set the strategy for how we tell our story, collaborate on concepting alongside the wider creative team, and ensure that every piece of written content, from a campaign headline to a product description to an email subject line, feels unmistakably MV and is underpinned by clear strategic thinking.

This is a creative leadership role for someone who thinks in content ecosystems, not just copy. You will bring ideas to the table, not just execute them, shaping how MV speaks across every format and channel, building the frameworks that make consistent, high‑quality writing scalable across the business, and bringing a genuinely fresh editorial perspective to everything we make.

You will manage and develop our copywriter, collaborate closely with the wider brand team and senior stakeholders, and work with channel leads across growth, retail and product to ensure creative and business objectives are always aligned and delivered.

Key Responsibilities Include:

• Content Strategy and Ecosystems: Lead the development of MV’s written content strategy, thinking across formats, channels and customer touchpoints to ensure our storytelling is coherent, distinctive and purposeful.
• Brand Voice and Copy Strategy: Own, evolve and codify the MV tone of voice, ensuring it is distinctive, consistent and resonant across all touchpoints.
• Creative Concepting: Work as a close creative partner to the Creative Director, contributing to campaign concepting from the earliest stages through to final execution.
• Leadership and Collaboration: Work closely with channel leads across eCommerce, email and CRM, social, retail and product to ensure copy direction is aligned and elevated across all customer touchpoints.
• Mentorship and Development: Manage, mentor and inspire others, both our copy team and the wider brand team, fostering a culture of creative curiosity and high standards.

What You’ll Bring:

• Connect & Empower: Communicates Effectively, translates complex brand and commercial objectives into clear, compelling written direction.
• Collaborates Proactively: Builds cross‑functional partnerships with Brand, Growth, eCommerce, CRM, Social, Retail and Product.
• Coaches & Develops Others: Invests time in growing future talent.
• Drive & Deliver: Aligns priorities across multiple projects and stakeholders.
• Focuses on the Right Thing: Connects copy strategy to commercial and brand outcomes.
• Grow & Adapt: Raises differing perspectives early and respectfully.
• Master & Apply: Acts as the subject matter authority on brand voice, campaign messaging, editorial writing and product storytelling.
• Stays Current: Scans culture and the market, applying external best practice to keep MV’s voice fresh, relevant and premium.

To be successful at Monica Vinader, it helps if you are hands‑on, solutions‑focused, and entrepreneurial. Collaborate openly with humility, honesty, and humour. Embrace learning, teaching, and personal growth. Stay resilient, adaptable, and self‑motivated in a creative environment.

Additional Requirements: Ability to document your authorisation to work in the United Kingdom. Occasional travel to our Norfolk office may be required.

Our Aims and Values: Our mission is to be the leading accessible luxury brand, by delivering outstanding quality, design and customer service. We are customer obsessed, caring, fast-paced, exceptional, and commercial.

Monica Vinader as a global business makes the following inclusive culture pledge: Our jewellery is for everyone and so is our community. Together, we will continue to implement sustainable changes to ensure that career opportunities and progression are open to all.