Brand & Content Marketing Manager in Bolton

Who are we? We provide First Aid for Finances, helping people move from crisis to control. Our debt advice and solutions are clear, personal, and built around lasting outcomes, combining digital convenience with human care. We're a Manchester-based business with a national reach, on a path to become the UK's most trusted digital-first debt advice provider. Our culture is built on trust and respect. When our people feel valued, they pass that on to our customers. Over the past year, we've strengthened our brand, positioning, and values to support sustainable direct lead generation and build greater awareness of commercial debt advice and solutions.

Why do we need you? We're looking for a Brand & Content Marketing Manager to join our team on a 9 month maternity cover, with a strong possibility of becoming permanent as the business grows. Reporting to the Managing Director, this is a hands-on role bringing our established brand strategy to life through clear, compliant campaigns and content that connect with people who need help. You'll oversee content production, manage our customer testimonial and survey programmes, and lead campaign planning and delivery. You'll line manage our Graphic Designer and Social & Content Executive, working as part of our marketing team of six. You'll partner closely with performance marketing colleagues and collaborate across the business with operations, compliance, and active customer communications teams. Paid acquisition has driven our growth. Now we're strengthening organic brand channels to build a more sustainable model. This role is central to that shift, and the work you do will directly shape how we show up, who we reach, and how we help people take back control of their finances.

What’s in it for you? We believe our people truly are our greatest asset, that’s why we make sure our MoneyPlus People have the best experience, right from our first interaction all the way through their career with us. There’s way too many to list, but here are a few of the best reasons to join the MoneyPlus team:

• Family Friendly – Having a healthy work life balance is important to us. We offer a minimum of 25 days holiday allowance per year.
• Discounts – Join our team and you’ll have access to Perkbox, which has tons of deals for you to choose from.
• Social – We value the relationships our employees have with one another, encouraging them to come together.
• Doing our bit – We show support in every way we can to our clients, people, and company charity.

What do we need you to do?

• Content & Campaign Delivery (70%)

• Plan and deliver integrated campaigns across digital, social, email and selected offline channels, aligning creative execution with commercial objectives.
• Lead the planning and coordination of regional brand activation test campaigns across out-of-home, digital and community engagement channels.
• Manage the customer testimonial programme and quarterly customer surveys, turning insight into clear content themes and positioning that reflect real customer outcomes.
• Oversee day-to-day content production across owned channels, working closely with the Social & Content Executive to ensure all output is clear, compliant and on-brand.
• Work with the performance team to ensure content supports SEO, PPC and broader lead generation objectives.
• Draft, review and approve copy from agencies and internal teams, maintaining tone of voice, regulatory standards and quality control.
• Brief and manage external agencies on content production, including UGC, influencer partnerships and campaign assets.
• Brief, support and develop the Social & Content Executive and Graphic Designer, providing clear direction and constructive feedback.

• Act as the champion of our brand values and customer-first thinking across the business.
• Lead regular tone of voice training to maintain consistency.
• Ensure all marketing communications reflect our clear and consistent value proposition.
• Collaborate with the active customer comms team to align messaging across the customer lifecycle.
• Track and report on campaign performance, balancing creative execution with analytical insight.
• Identify opportunities to improve how we tell our story and support our customers.

Compliance and Limits to Authority

• Ensure all content meets FCA financial promotions rules and Consumer Duty standards.
• Follow internal sign-off processes and work closely with compliance to keep content clear, fair, and not misleading.
• No authority to publish regulated content without compliance approval.

What skills and experience do we need you to have?

• Excepted Behaviours

• We’re Always Ready: You manage competing priorities across campaigns, compliance approvals, and team deliverables without losing momentum.
• We Raise the Bar: You set high standards for content quality and brand consistency.
• We Work as One: You lead collaboration across marketing, compliance, operations, and customer comms to deliver joined-up campaigns.
• We Treat People Right: You produce and approve content that speaks to people with empathy.

• Essential: At least 5 years' experience in a marketing role, ideally at manager level.
• Proven track record in delivering brand and content campaigns from planning through to execution.
• Strong project management skills with the ability to juggle priorities and hit deadlines.
• Confident copywriter and editor who can maintain tone of voice across different formats and channels.
• Experience managing or coordinating people, whether direct reports or cross-functional teams.
• Understanding of how content supports broader marketing objectives like lead generation and brand awareness.

• Experience in a digital-first or digitally led business environment.
• Experience working in financial services or another regulated environment.
• Knowledge of SEO, PPC, or how content supports paid performance channels.

Mindset: You care about doing work that helps people. You’re practical, not precious. You can handle feedback and move quickly. You’re a clear communicator who brings people with you.

Are you ready to join us? At MoneyPlus we want to create a work environment that inspires you to excel. Through our combination of support, working as a team and our ambition to be better, we want to help you achieve and create a future with us. Sound good? Apply now!