At a Glance
- Tasks: Design innovative digital protection experiences and shape user journeys.
- Company: Join a global leader in digital safety with a diverse and inclusive culture.
- Benefits: Enjoy competitive salary, unlimited paid time off, and wellness perks.
- Other info: Collaborate with a global team and enjoy excellent career growth opportunities.
- Why this job: Make a real impact on millions while working with cutting-edge AI technology.
- Qualifications: Experience in mobile-first product design and a strong portfolio required.
The predicted salary is between 80000 - 100000 £ per year.
Location: London, Hybrid (3 days in office)
Portfolio: Please ensure your CV includes a link to your portfolio and a password.
About Gen: We're not just a company; we're a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner, unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we've built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you're thriving, you're unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn't some distant reality, it's the world we live in, and we're ready for it. If you're ready to push boundaries and be part of something bigger, join #TeamGen.
How We Work: Our hybrid work style (3 days in the London office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it's flexible enough to give you the space to do your best work.
About the Role: Help shape the future of Avast's digital protection experience freemium experience. As a Principal Product Designer at Gen, you'll design how people discover Avast, get value from our free products and choose to upgrade to paid protection—creating experiences that earn their trust and keep them coming back. This is a hands-on, end-to-end product design role, combining strong UX thinking with excellent visual and UI craft. You'll take work from discovery and research through to polished, shipped experiences across mobile, desktop and web, with a clear focus on acquisition, conversion and retention. We're looking for someone who has designed and shipped mobile-first consumer products at scale, with a portfolio showing what you personally owned, the decisions you made and the impact your work delivered. You'll also help shape AI-powered experiences that make digital protection simpler, more useful and more personal. Working closely with product, research and engineering, you'll influence design direction while staying close to the detail of the work.
About the Team: Gen's Global Product Design team is a diverse, distributed group working across London, Prague, Dublin and the US. The global team designs across cybersecurity, identity protection, privacy and financial wellness, with a strong focus on AI-enabled experiences and reimagining key user journeys. This role sits within the cyber safety pillar, working primarily on Avast and its freemium ecosystem, while staying closely connected to the wider design community across Gen's brands.
Key Responsibilities:
- Shape strategy through design: translate complex problems and abstract ideas into elegant, usable solutions grounded in user needs and business goals.
- Design intelligent experiences: bring clarity and usability to AI-powered products by designing interactions that feel natural, transparent and trustworthy.
- Turn insights into impact: translate complex problems and abstract ideas into simple, usable and delightful solutions grounded in user needs and data.
- Prototype and test with AI: explore new possibilities through discovery, rapid prototyping and user testing, especially around how AI can simplify tasks or personalise experiences.
- Collaborate and influence: partner across disciplines to align design outcomes with user needs, business goals and AI capabilities.
- Champion design quality: ensure every touchpoint, whether powered by AI or not, is cohesive, accessible and human-centred.
About You:
- Education: degree in Design, HCI or a related field, or equivalent professional experience.
- Experience: A track record of designing and shipping mobile-first B2C products at scale, ideally in industries like security, fintech, health or adjacent spaces. Comfortable operating across time zones and cultures; experience with distributed teams is a plus. Experience designing for or alongside AI-driven features such as personalisation, recommendations or automation is a strong plus. Experience in cybersecurity or financial services is helpful, but curiosity and adaptability matter more.
- Skills: Strategic mindset with a keen sense of how design drives user value and business growth. Mastery of end-to-end product design: UX research, interaction, visual design and systems thinking. Deep user empathy and a belief in data-informed design decisions.
- Personal Attributes: Curious, adaptable and motivated by solving complex problems for real people at scale. A clear, compelling portfolio that demonstrates your design process and product impact.
Compensation: The annual base salary for this position is expected to be in the range of GBP 80,000 - 100,000. Base salary is one component of Gen's total compensation package, which includes annual bonus and new hire RSUs. Actual salaries will vary based on a candidate's qualifications, experience, skills, and competencies related to the role.
Benefits: At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for UK team members includes:
- Health & Wellbeing: company-paid private medical insurance, dental and vision benefits, plus access to mental health and wellbeing support through our Employee Assistance Programme (EAP).
- Financial Security: a Group Personal Pension Plan with auto-enrolment for eligible employees, together with the opportunity to purchase Gen stock through our Employee Stock Purchase Plan (ESPP).
- Unlimited Paid Time Off: available once statutory annual leave has been used, plus company holidays and a range of leave options to support personal and family needs.
- Tuition Reimbursement: up to £5,150 per calendar year for job-related accredited courses that support career development within Gen.
- Wellness Reimbursement: up to $450 per year to cover fitness-related expenses.
- Sustainability Allowance: a $500 annual sustainable home improvement allowance.
- Additional Perks: access to adoption assistance, family support services, legal assistance plans and exclusive employee discounts.
Gen is an equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.
Principal Product Designer in London employer: MoneyLion
MoneyLion provides a supportive and inclusive workplace where employees can thrive. The company's commitment to professional development and a hybrid work model allows for flexibility and collaboration. With a focus on innovation and employee well-being, MoneyLion stands out as an attractive employer.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Designer in London
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at MoneyLion for a Principal Product Designer, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like MoneyLion before they go live!
We think you need these skills to ace Principal Product Designer in London
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like Principal Product Designer at MoneyLion, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work MoneyLion does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to MoneyLion. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at MoneyLion.
How to prepare for a job interview at MoneyLion
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with MoneyLion, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. MoneyLion might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at MoneyLion!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what MoneyLion is looking for.
