Marketing Director: AI-Driven GTM & Enterprise Demand

Who are we? Our Mission is to empower our financial services customers to better understand their clients' needs and to provide them with data services and embedded technologies that deliver highly personalised, lifelong financial relationships. As an enterprise B2B2C company, our clients roll out our technology to improve their customers' journey and enhance their financial outcomes. We do this through an API-first approach that streamlines access to our market-leading Categorisation, Decisioning, and Analytics engines, together with Payments Initiation. In doing so we deliver actionable insights with reduced transaction costs, accelerated settlements, and a safer, more convenient customer experience. We're a regulated entity offering AISP, PISP, and CISP services, trusted by leading banks, insurers, asset and wealth managers, pension companies, financial advisors, and fintechs to enhance financial outcomes for their clients.

What do we offer? We have offices in London and Bristol together with access to co‑working space. We offer the opportunity to work remotely (role, business and client dependent) with support for your home office set‑up if required. We have regular all company away days and other company, client and team meetings, your attendance at which will be mandatory. This role is a remote‑first position however we would like the job holder to live within commutable distance to London or Bristol to spend weekly time in either of our offices.

• 5% company contribution towards your Pension from your very first day with us.
• 3% contribution from your self.
• 25 days of holiday (plus bank hols), rising to 30 days after two years; Choose to take your entitlement to UK bank holidays at other times based on your own days of significance.
• Private medical insurance, including cover for pre‑existing conditions, plus dental and optical benefit.
• 3 Months Moneyhubber Family Pay when you become a new parent.
• Permanent health insurance and life cover – much greater than the industry standard (death in service).
• Employee assistance programme.
• Professional development support, with dedicated allowance of time and money.
• Life event leave.
• Cycle to work scheme.
• EV Car Scheme.
• £750 towards professional memberships.
• Remote working benefits, including work from almost anywhere, access to co‑working spaces and support for your home office set‑up.
• High spec laptop.
• Holiday purchase.

Requirements Mission for the role: The Marketing Director at Moneyhub is the architect of our "Demand Generation Engine." Your primary mandate is to clearly explain Moneyhub's market‑leading products to our Enterprise target market. Specifically our AI‑driven Categorisation & Enrichment (C&E), Collections and Lending Affordability and Smart Cash Sweeping hero propositions across our core ICPs (Banking, Pensions and Wealth). You will bridge the gap between our high‑velocity product development and the front line sales. You are responsible for ensuring that for every "bet" the product team places, there is a world‑class GTM marketing campaign ready to turn that innovation into a qualified pipeline. You will lead a lean team of three, supplemented by specialist agencies, to deliver an additional £2.2m+ of qualified pipeline each month.

What we’re looking for:

• Top of Funnel Activity: Delivery against a solid activity plan – executed on time and on budget.
• Pipeline Growth: Achievement of the £2.2m+ monthly pipeline generation target.
• MQL to SQL Velocity: Reduction in the time taken for a lead to move through the funnel.
• Brand Resonance: Measurable increase in "Share of Voice".
• GTM Efficiency: Successful launch of AI‑first features with integrated marketing support.
• An Excellent Communicator: Able to work with our SMEs to convey powerful, simple examples of where Moneyhub delivers business value.
• A Planner: You work collaboratively across the business (Product, PreSales and Sales) to define our marketing requirements and build a plan, with clear success criteria, that you execute, track, analyse and refine.
• A B2B Fintech Specialist: You've done this before. You know how to market enterprise solutions to multiple stakeholders in the financial services industry.
• ABM Practitioner: The majority of our revenues come from large financial services companies where our technology is used across their enterprise; from credit cards, to loans to savings. Experience in targeting specific personas with relevant, actionable content is essential.
• Adaptable: You've been part of the transition from SEO to Answer Engine Optimisation and understand what it takes to adapt in an AI answer‑driven world.
• Data-Obsessed: You live in HubSpot. You iterate, you test, and you optimise based on ROI.
• A Player-Manager: You can lead a team of specialists and agencies, but you're just as happy getting "hands‑on" with a GTM plan or reviewing the latest thought leadership piece.
• Ambitious: You want the CMO seat. You want to see your strategy result in international expansion and market dominance.
• Experienced: You have experience of fintech scaling from £10m to £20m in a B2B enterprise level market.

The first 9 Months Success looks like:

• First 3 Months – Embed, Align, Focus: Completed a full hand over and review of marketing performance, process, funnel metrics, agency spend, and tech stack effectiveness, establishing clear baseline KPIs. Built strong credibility and alignment with CPO, CRO, CEO, Product, Sales, and PreSales around priorities, ICPs, and commercial goals based on team and individual OKRs. Taken ownership of the 12‑month demand generation and GTM plan aligned to revenue targets, product roadmap, and budget. Implemented sprint‑based planning and delivered at least one measurable quick‑win campaign or messaging improvement.
• By 6 Months – Effective Execution: Demand generation engine operating with consistent execution across campaigns, content, ABM, and product launches. Marketing‑sourced pipeline making a predictable contribution toward the £2.2m+ monthly target, with improved MQL quality and funnel velocity. Clear messaging architecture and refreshed sales enablement collateral live across core propositions and target sectors. Internal team and agency partners operating with clear accountability, KPIs, and performance management.
• By 9 Months – Scale & Create Competitive Advantage: Marketing consistently delivering or exceeding pipeline contribution targets with clear ROI visibility. Measurable improvements in pipeline velocity, conversion rates, and overall GTM efficiency. Moneyhub building stronger market visibility and category leadership across Banking, Pensions, and Wealth. A repeatable GTM playbook and international expansion roadmap established aligned to budget and business objectives with a strategy clearly understood and supported by the executive team.