Remote Marketing Director - Fintech Growth & GTM in Bristol

Remote Marketing Director - Fintech Growth & GTM in Bristol

Bristol Full-Time 80000 - 100000 £ / year (est.) Home office (partial)
Moneyhub

At a Glance

  • Tasks: Lead demand generation and marketing strategies for innovative fintech solutions.
  • Company: Dynamic fintech company focused on enhancing financial outcomes for clients.
  • Benefits: Remote work, competitive salary, generous holiday, and professional development support.
  • Other info: Opportunity for career growth and international expansion.
  • Why this job: Join a mission-driven team and shape the future of financial services.
  • Qualifications: Experience in B2B fintech marketing and strong leadership skills required.

The predicted salary is between 80000 - 100000 £ per year.

Our Mission is to empower our financial services customers to better understand their clients' needs and to provide them with data services and embedded technologies that deliver highly personalised, lifelong financial relationships. As an enterprise B2B2C company, our clients roll out our technology to improve their customers' journey and enhance their financial outcomes. We do this through an API-first approach that streamlines access to our market-leading Categorisation, Decisioning, and Analytics engines, together with Payments Initiation. In doing so we deliver actionable insights with reduced transaction costs, accelerated settlements, and a safer, more convenient customer experience. We're a regulated entity offering AISP, PISP, and CISP services, trusted by leading banks, insurers, asset and wealth managers, pension companies, financial advisors, and fintechs to enhance financial outcomes for their clients.

This role is a remote first position; however we would like the job holder to live within commutable distance to London or Bristol to spend time in either of our offices on a weekly basis.

Benefits
  • 5% company contribution towards your Pension from your very first day with us.
  • 3% contribution from your self.
  • 25 days of holiday (plus bank holidays), rising to 30 days after two years.
  • Choose to take your entitlement to UK bank holidays at other times based on your own days of significance.
  • Private medical insurance, including cover for pre-existing conditions, plus dental and optical benefit.
  • 3 months Moneyhubber Family Pay when you become a new parent.
  • Permanent health insurance and life cover - much greater than the industry standard (death in service).
  • Employee assistance programme.
  • Professional development support, with dedicated allowance of time and money.
  • Life event leave.
  • Cycle to work scheme.
  • EV Car Scheme.
  • £750 towards professional memberships.
  • Remote working benefits, including work from almost anywhere, access to co-working spaces and support for your home office set-up.
  • High spec laptop.
  • Holiday purchase.
Requirements

The Marketing Director at Moneyhub is the architect of our "Demand Generation Engine." Your primary mandate is to clearly explain Moneyhub's market-leading products to our Enterprise target market. Specifically our AI-driven Categorisation & Enrichment, Collections and Lending Affordability and Smart Cash Sweeping hero propositions across our core ICPs (Banking, Pensions and Wealth). You will bridge the gap between our high-velocity product development and the front-line sales. You are responsible for ensuring that for every "bet" the product team places, there is a world-class GTM marketing campaign ready to turn that innovation into a qualified pipeline. You will lead a lean team of three, supplemented by specialist agencies, to deliver an additional £2.2m+ of qualified pipeline each month.

What we're looking for
  • Top of Funnel Activity: Delivery against a solid activity plan – executed on time and on budget.
  • Pipeline Growth: Achievement of the £2.2m+ monthly pipeline generation target.
  • MQL to SQL Velocity: Reduction in the time taken for a lead to move through the funnel.
  • Brand Resonance: Measurable increase in "Share of Voice".
  • GTM Efficiency: Successful launch of AI-first features with integrated marketing support.
  • An Excellent Communicator: Able to work with our SMEs to convey powerful, simple examples of where Moneyhub delivers business value.
  • A Planner: You work collaboratively across the business (Product, PreSales and Sales) to define our marketing requirements and build a plan, with clear success criteria, that you execute, track, analyse and refine.
  • A B2B Fintech Specialist: You've done this before. You know how to market enterprise solutions to multiple stakeholders in the financial services industry.
  • ABM Practitioner: The majority of our revenues come from large financial services companies where our technology is used across their enterprise; from credit cards, to loans to savings. Experience in targeting specific personas with relevant, actionable content is essential.
  • Adaptable: You've been part of the transition from SEO to Answer Engine Optimisation and understand what it takes to adapt in an AI answer-driven world.
  • Data-Obsessed: You live in HubSpot. You iterate, you test, and you optimise based on ROI.
  • A Player-Manager: You can lead a team of specialists and agencies, but you're just as happy getting "hands-on" with a GTM plan or reviewing the latest thought leadership piece.
  • Ambitious: You want the CMO seat. You want to see your strategy result in international expansion and market dominance.
  • Experienced: You have experience of fintech scaling from £10m to £20m in a B2B enterprise level market.
The first 9 Months Success looks like:
  • First 3 Months – Embed, Align, Focus: Completed a full hand-over and review of marketing performance, process, funnel metrics, agency spend, and tech stack effectiveness, establishing clear baseline KPIs. Built strong credibility and alignment with CPO, CRO, CEO, Product, Sales, and PreSales around priorities, ICPs, and commercial goals based on team and individual OKRs. Taken ownership of the 12-month demand-generation and GTM plan aligned to revenue targets, product roadmap, and budget. Implemented sprint-based planning and delivered at least one measurable quick-win campaign or messaging improvement.
  • By 6 Months – Effective Execution: Demand generation engine operating with consistent execution across campaigns, content, ABM, and product launches. Marketing-sourced pipeline making a predictable contribution toward the £2.2m+ monthly target, with improved MQL quality and funnel velocity. Clear messaging architecture and refreshed sales enablement collateral live across core propositions and target sectors. Internal team and agency partners operating with clear accountability, KPIs, and performance management.
  • By 9 Months – Scale & Create Competitive Advantage: Marketing consistently delivering or exceeding pipeline contribution targets with clear ROI visibility. Measurable improvements in pipeline velocity, conversion rates, and overall GTM efficiency. Moneyhub building stronger market visibility and category leadership across Banking, Pensions, and Wealth. A repeatable GTM playbook and international expansion roadmap established, aligned to budget and business objectives with a strategy clearly understood and supported by the executive team.

Remote Marketing Director - Fintech Growth & GTM in Bristol employer: Moneyhub

At Moneyhub, we pride ourselves on being an exceptional employer that champions innovation and employee growth within the fintech sector. Our remote-first culture allows for flexibility while still fostering collaboration through regular office interactions in London or Bristol. With a comprehensive benefits package, including generous holiday entitlement, professional development support, and a commitment to work-life balance, we empower our team to thrive both personally and professionally.

Moneyhub

Contact Details:

Moneyhub Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Remote Marketing Director - Fintech Growth & GTM in Bristol

Tip Number 1

Network like a pro! Reach out to your connections in the fintech space and let them know you're on the lookout for opportunities. Attend industry events, webinars, or even local meetups to make new contacts. You never know who might have the inside scoop on a job opening!

Tip Number 2

Show off your expertise! Create content that showcases your knowledge in marketing and fintech. Whether it's a blog post, a LinkedIn article, or even a video, sharing your insights can attract attention from potential employers. Plus, it positions you as a thought leader in the field!

Tip Number 3

Prepare for interviews like a champ! Research the company thoroughly, understand their products, and be ready to discuss how your experience aligns with their goals. Practice common interview questions and have your own questions ready to show your interest and engagement.

Tip Number 4

Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're genuinely interested in joining our team. Plus, it gives you a chance to highlight your skills and experiences that align with our mission at Moneyhub.

We think you need these skills to ace Remote Marketing Director - Fintech Growth & GTM in Bristol

Demand Generation
GTM Strategy
B2B Marketing
Fintech Expertise
Account-Based Marketing (ABM)
Data Analysis
Project Management

Some tips for your application 🫡

Show Your Passion for Fintech:When writing your application, let your enthusiasm for fintech shine through! We want to see how you connect with our mission and how your experience aligns with our goals. Make it personal and relatable!

Tailor Your CV and Cover Letter:Don’t just send a generic CV! Tailor your application to highlight your relevant skills and experiences that match the job description. Use keywords from the listing to show us you’re the perfect fit for the Marketing Director role.

Be Clear and Concise:We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary and avoid jargon unless it’s relevant to the role. We want to understand your qualifications without wading through fluff.

Apply Through Our Website:Make sure to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at Moneyhub

Know Your Stuff

Before the interview, dive deep into Moneyhub's products and services. Understand the AI-driven Categorisation & Enrichment, Collections, and Lending Affordability propositions. Being able to discuss these in detail will show your genuine interest and expertise in the fintech space.

Showcase Your B2B Experience

Prepare examples from your past roles where you've successfully marketed enterprise solutions. Highlight specific campaigns that led to pipeline growth and how you engaged multiple stakeholders in the financial services industry. This will demonstrate your fit for the role.

Be Data-Driven

Since the role is data-obsessed, come ready to discuss how you've used data analytics tools like HubSpot to optimise marketing strategies. Share specific metrics or KPIs you've improved in previous positions to illustrate your analytical mindset.

Demonstrate Leadership Skills

As a player-manager, you'll need to lead a team while also being hands-on. Prepare to discuss your leadership style and provide examples of how you've successfully managed teams and collaborated with cross-functional departments to achieve marketing goals.