At a Glance
- Tasks: Lead demand generation and marketing strategies for innovative fintech products.
- Company: Join Moneyhub, a leading fintech company transforming financial services.
- Benefits: Enjoy competitive salary, generous holiday, private medical insurance, and remote work flexibility.
- Other info: Remote-first role with opportunities for professional development and career advancement.
- Why this job: Make a real impact in the fintech space while driving growth and innovation.
- Qualifications: Proven experience in B2B fintech marketing and strong leadership skills.
The predicted salary is between 80000 - 100000 € per year.
The Marketing Director at Moneyhub is the architect of our "Demand Generation Engine." Your primary mandate is to clearly explain Moneyhub's market‑leading products to our Enterprise target market, specifically our AI‑driven Categorisation & Enrichment (C&E), Collections and Lending Affordability and Smart Cash Sweeping hero propositions across our core ICPs (Banking, Pensions and Wealth). You will bridge the gap between our high‑velocity product development and the front line sales. You are responsible for ensuring that for every "bet" the product team places, there is a world‑class GTM marketing campaign ready to turn that innovation into a qualified pipeline. You will lead a lean team of three, supplemented by specialist agencies, to deliver an additional £2.2m+ of qualified pipeline each month.
What we’re looking for:
- Top of Funnel Activity: Delivery against a solid activity plan – executed on time and on budget
- Pipeline Growth: Achievement of the £2.2m+ monthly pipeline generation target
- MQL to SQL Velocity: Reduction in the time taken for a lead to move through the funnel
- Brand Resonance: Measurable increase in "Share of Voice"
- GTM Efficiency: Successful launch of AI‑first features with integrated marketing support
- An Excellent Communicator: Able to work with our SMEs to convey powerful, simple examples of where Moneyhub delivers business value
- A Planner: You work collaboratively across the business (Product, PreSales, and Sales) to define our marketing requirements and build a plan, with clear success criteria, that you execute, track, analyse and refine
- A B2B Fintech Specialist: You’ve done this before. You know how to market enterprise solutions to multiple stakeholders in the financial services industry
- ABM Practitioner: The majority of our revenues come from large financial services companies where our technology is used across their enterprise; experience in targeting specific personas with relevant, actionable content is essential
- Adaptable: You’ve been part of the transition from SEO to Answer Engine Optimisation and understand what it takes to adapt in an AI answer‑driven world
- Data‑Obsessed: You live in HubSpot, iterate, test, and optimise based on ROI
- A Player‑Manager: You can lead a team of specialists and agencies, but you’re just as happy getting "hands‑on" with a GTM plan or reviewing the latest thought leadership piece
- Ambitious: You want the CMO seat and see your strategy result in international expansion and market dominance
- Experienced: You have experience of fintech scaling from £10m to £20m in a B2B enterprise level market
Remote Location Requirement: This role is a remote‑first position; however we would like the job holder to live within commutable distance to London or Bristol to spend time in either of our offices.
Benefits:
- 5% company contribution towards your Pension from your very first day with us.
- 3% contribution from your self
- 25 days of holiday (plus bank holidays), rising to 30 days after two years
- Choose to take your entitlement to UK bank holidays at other times based on your own days of significance
- Private medical insurance, including cover for pre‑existing conditions, plus dental and optical benefit
- 3 Months Moneyhubber Family Pay when you become a new parent
- Permanent health insurance and life cover – much greater than the industry standard (death in service)
- Employee assistance programme
- Professional development support, with dedicated allowance of time and money
- Life event leave
- Cycle to work scheme
- EV Car Scheme
- £750 towards professional memberships
- Remote working benefits, including work from almost anywhere, access to co‑working spaces and support for your home office set‑up
- High spec laptop
- Holiday purchase
The first 9 months Success looks like:
- First 3 months – Embed, Align, Focus: Completed a full hand over and review of marketing performance, process, funnel metrics, agency spend, and tech stack effectiveness, establishing clear baseline KPIs. Built strong credibility and alignment with CPO, CRO, CEO, Product, Sales, and PreSales around priorities, ICPs, and commercial goals based on team and individual OKRs. Taken ownership of the 12‑month demand generation and GTM plan aligned to revenue targets, product roadmap, and budget. Implemented sprint‑based planning and delivered at least one measurable quick‑win campaign or messaging improvement.
- By 6 months – Effective Execution: Demand generation engine operating with consistent execution across campaigns, content, ABM, and product launches. Marketing‑sourced pipeline making a predictable contribution toward the £2.2m+ monthly target, with improved MQL quality and funnel velocity. Clear messaging architecture and refreshed sales enablement collateral live across core propositions and target sectors. Internal team and agency partners operating with clear accountability, KPIs, and performance management.
- By 9 months – Scale & Create Competitive Advantage: Marketing consistently delivering or exceeding pipeline contribution targets with clear ROI visibility. Measurable improvements in pipeline velocity, conversion rates, and overall GTM efficiency. Moneyhub building stronger market visibility and category leadership across Banking, Pensions, and Wealth. A repeatable GTM playbook and international expansion roadmap established, aligned to budget and business objectives with a strategy clearly understood and supported by the executive team.
Marketing Director employer: Moneyhub Financial Technology Limited
At Moneyhub, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a remote-first company with offices in London and Bristol, we offer flexible working arrangements, generous benefits including a robust pension contribution, private medical insurance, and professional development support, ensuring our employees thrive both personally and professionally. Join us to lead a talented team in driving impactful marketing strategies within the fintech sector, while enjoying opportunities for growth and a clear path towards leadership roles.
Contact Detail:
Moneyhub Financial Technology Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fintech space. Attend industry events, webinars, or even local meetups. The more you engage, the better your chances of landing that Marketing Director role at Moneyhub.
✨Tip Number 2
Show off your expertise! Create content that highlights your knowledge in B2B marketing and fintech. Share insights on LinkedIn or write articles that demonstrate your understanding of demand generation and AI-driven solutions. This will help you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss how you've successfully driven pipeline growth and executed GTM strategies in the past. Use specific examples that align with Moneyhub's goals to show you're the perfect fit for the team.
✨Tip Number 4
Don't forget to apply through our website! It's the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Moneyhub family and contributing to our mission.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you really understand the role and what we’re all about at Moneyhub. Dive into our products and think about how your experience aligns with our mission. This will help you craft a tailored application that stands out.
Be Clear and Concise:When you're putting together your application, keep it straightforward. Use clear language to explain your achievements and how they relate to the role. We want to see your impact, so don’t be shy about showcasing your successes!
Show Your Passion:Let your enthusiasm for the role shine through! Share why you’re excited about the opportunity to work with us and how you can contribute to our demand generation engine. A bit of personality goes a long way in making your application memorable.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows you’re serious about joining our team at Moneyhub!
How to prepare for a job interview at Moneyhub Financial Technology Limited
✨Know Your Stuff
Make sure you have a solid understanding of Moneyhub's products, especially the AI-driven Categorisation & Enrichment, Collections, and Lending Affordability. Be ready to discuss how these can benefit the target market and share examples of successful campaigns you've led in similar roles.
✨Showcase Your Data Skills
Since this role is data-obsessed, come prepared with examples of how you've used data to drive marketing decisions. Discuss your experience with tools like HubSpot and how you've optimised campaigns based on ROI. This will show that you can hit those £2.2m+ pipeline targets.
✨Demonstrate Leadership
As a player-manager, you'll need to lead a lean team and work with agencies. Share specific instances where you've successfully managed teams or projects, highlighting your ability to collaborate across departments like Product and Sales to achieve common goals.
✨Be Adaptable
The fintech landscape is always changing, so be ready to discuss how you've adapted your marketing strategies in response to new trends, especially in the shift from SEO to Answer Engine Optimisation. This will show that you're not just experienced but also forward-thinking.
