At a Glance
- Tasks: Lead demand generation and marketing strategies for innovative fintech products.
- Company: Join Moneyhub, a leading fintech company transforming financial services.
- Benefits: Enjoy competitive salary, generous holiday, remote work options, and professional development support.
- Other info: Remote-first role with opportunities for career advancement and international expansion.
- Why this job: Make a real impact in the fintech space and drive market growth.
- Qualifications: Proven experience in B2B fintech marketing and team leadership.
The predicted salary is between 80000 - 100000 £ per year.
The Marketing Director at Moneyhub is the architect of our "Demand Generation Engine." Your primary mandate is to clearly explain Moneyhub's market‑leading products to our Enterprise target market, specifically our AI‑driven Categorisation & Enrichment (C&E), Collections and Lending Affordability and Smart Cash Sweeping hero propositions across our core ICPs (Banking, Pensions and Wealth). You will bridge the gap between our high‑velocity product development and the front line sales. You are responsible for ensuring that for every "bet" the product team places, there is a world‑class GTM marketing campaign ready to turn that innovation into a qualified pipeline. You will lead a lean team of three, supplemented by specialist agencies, to deliver an additional £2.2m+ of qualified pipeline each month.
What we’re looking for:
- Top of Funnel Activity: Delivery against a solid activity plan – executed on time and on budget
- Pipeline Growth: Achievement of the £2.2m+ monthly pipeline generation target
- MQL to SQL Velocity: Reduction in the time taken for a lead to move through the funnel
- Brand Resonance: Measurable increase in "Share of Voice"
- GTM Efficiency: Successful launch of AI‑first features with integrated marketing support
- An Excellent Communicator: Able to work with our SMEs to convey powerful, simple examples of where Moneyhub delivers business value
- A Planner: You work collaboratively across the business (Product, PreSales, and Sales) to define our marketing requirements and build a plan, with clear success criteria, that you execute, track, analyse and refine
- A B2B Fintech Specialist: You’ve done this before. You know how to market enterprise solutions to multiple stakeholders in the financial services industry
- ABM Practitioner: Experience in targeting specific personas with relevant, actionable content is essential
- Adaptable: You’ve been part of the transition from SEO to Answer Engine Optimisation and understand what it takes to adapt in an AI answer‑driven world
- Data‑Obsessed: You live in HubSpot, iterate, test, and optimise based on ROI
- A Player‑Manager: You can lead a team of specialists and agencies, but you’re just as happy getting "hands‑on" with a GTM plan or reviewing the latest thought leadership piece
- Ambitious: You want the CMO seat and see your strategy result in international expansion and market dominance
- Experienced: You have experience of fintech scaling from £10m to £20m in a B2B enterprise level market
Remote Location Requirement: This role is a remote‑first position; however we would like the job holder to live within commutable distance to London or Bristol to spend time in either of our offices.
Benefits:
- 5% company contribution towards your Pension from your very first day with us.
- 3% contribution from yourself
- 25 days of holiday (plus bank holidays), rising to 30 days after two years
- Choose to take your entitlement to UK bank holidays at other times based on your own days of significance
- Private medical insurance, including cover for pre‑existing conditions, plus dental and optical benefit
- 3 Months Moneyhubber Family Pay when you become a new parent
- Permanent health insurance and life cover – much greater than the industry standard (death in service)
- Employee assistance programme
- Professional development support, with dedicated allowance of time and money
- Life event leave
- Cycle to work scheme
- EV Car Scheme
- £750 towards professional memberships
- Remote working benefits, including work from almost anywhere, access to co‑working spaces and support for your home office set‑up
- High spec laptop
- Holiday purchase
The first 9 months Success looks like:
- First 3 months – Embed, Align, Focus: Completed a full hand over and review of marketing performance, process, funnel metrics, agency spend, and tech stack effectiveness, establishing clear baseline KPIs. Built strong credibility and alignment with CPO, CRO, CEO, Product, Sales, and PreSales around priorities, ICPs, and commercial goals based on team and individual OKRs. Taken ownership of the 12‑month demand generation and GTM plan aligned to revenue targets, product roadmap, and budget. Implemented sprint‑based planning and delivered at least one measurable quick‑win campaign or messaging improvement.
- By 6 months – Effective Execution: Demand generation engine operating with consistent execution across campaigns, content, ABM, and product launches. Marketing‑sourced pipeline making a predictable contribution toward the £2.2m+ monthly target, with improved MQL quality and funnel velocity. Clear messaging architecture and refreshed sales enablement collateral live across core propositions and target sectors. Internal team and agency partners operating with clear accountability, KPIs, and performance management.
- By 9 months – Scale & Create Competitive Advantage: Marketing consistently delivering or exceeding pipeline contribution targets with clear ROI visibility. Measurable improvements in pipeline velocity, conversion rates, and overall GTM efficiency. Moneyhub building stronger market visibility and category leadership across Banking, Pensions, and Wealth. A repeatable GTM playbook and international expansion roadmap established, aligned to budget and business objectives with a strategy clearly understood and supported by the executive team.
Marketing Director in London employer: Moneyhub Financial Technology Limited
At Moneyhub, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a remote-first company with offices in London and Bristol, we offer flexible working arrangements, generous benefits including a robust pension contribution, private medical insurance, and professional development support. Our commitment to employee growth and a collaborative environment empowers our team to thrive while driving impactful marketing strategies in the fintech space.
Contact Details:
Moneyhub Financial Technology Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fintech space. Attend industry events, webinars, or even local meetups. The more you engage, the better your chances of landing that Marketing Director role at Moneyhub.
✨Tip Number 2
Show off your expertise! Create content that highlights your knowledge in B2B marketing and fintech. Whether it's a blog post, a LinkedIn article, or a video, let potential employers see your skills in action. This can really set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by understanding Moneyhub's products inside out. Be ready to discuss how you would drive demand generation for their AI-driven solutions. Tailor your examples to show how your experience aligns with their goals and challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Moneyhub team. Let’s make it happen!
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you really understand the role and what Moneyhub is all about. Dive into our products and think about how your experience aligns with our mission. This will help you craft a tailored application that stands out.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to drive pipeline growth and execute successful marketing campaigns. Use numbers and examples to illustrate your impact – we love data!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can communicate effectively and connect with our team. Don’t be afraid to share your passion for fintech and how you can contribute to our goals.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you’re keen on joining the Moneyhub family!
How to prepare for a job interview at Moneyhub Financial Technology Limited
✨Know Your Stuff
Before the interview, dive deep into Moneyhub's products, especially the AI-driven Categorisation & Enrichment and other key offerings. Be ready to discuss how these can be marketed effectively to the financial services sector. Showing that you understand the product inside out will impress the interviewers.
✨Showcase Your Experience
Prepare specific examples from your past roles where you've successfully generated demand or led a marketing campaign in the fintech space. Highlight your experience with B2B marketing and how you've targeted multiple stakeholders. This will demonstrate that you have the relevant background for the role.
✨Be Data-Driven
Since the role requires a data-obsessed mindset, come prepared with metrics and results from your previous campaigns. Discuss how you've used data to optimise marketing strategies and improve MQL to SQL velocity. This will show that you can bring measurable success to Moneyhub.
✨Plan for Success
Think about how you would approach the first 90 days in the role. Outline a rough plan for embedding yourself within the team, aligning with key stakeholders, and executing quick-win campaigns. Presenting a clear strategy will demonstrate your proactive nature and ambition for the position.
