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- Tasks: Manage and optimise paid search campaigns across Google Ads and Apple Search Ads.
- Company: Join MoneyGram, a trusted global brand with a tech-forward culture.
- Benefits: Competitive salary, growth opportunities, and a chance to make a real impact.
- Why this job: Shape the future of cross-border payments and financial services.
- Qualifications: 2-4 years in paid search management and fluency in a second language.
- Other info: Collaborative environment with potential for leadership growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At MoneyGram, we are combining the strength of a trusted global brand with the agility of a tech-forward, growth driven culture. With 80+ years of experience and a presence in more than 200 countries and territories, we have built a foundation of stability and trust to help millions of people around the world send funds quickly, securely, and affordably. We are looking for bold thinkers, builders, technologists, and sellers who want real ownership of their work, thrive in collaborative environments, and are energized by solving complex challenges. Here, you will have the opportunity to make a measurable impact - fast. If you are eager to shape the future of cross-border payments and financial services, join us as we transform how the world moves money.
About The Role:
In this position you will own execution across Google Ads (Search + UAC), Apple Search Ads, and Performance Max, managing a portfolio of high-priority markets with real global scale. You will be responsible for channel structure, targeting, bidding, and pacing—driving growth while balancing CAC efficiency and LTV payback. You will design and run structured test plans covering keyword expansion, bidding strategies, ad copy, creative assets, and landing page variants, while reporting on performance trends and translating insights into strategic recommendations. You will prepare quarterly plans and forecasts rooted in data and testing, collaborate with product and CRO teams to optimize conversion paths, and partner with regional marketing to align campaigns with local strategy and customer insights. The role also includes working closely with Google and Apple reps to unlock beta opportunities, troubleshooting issues, and staying ahead of platform innovations. Success will be measured by an ability to bring efficiency metrics to the forefront—owning CAC, CPAs, ROAS, and marginal return analysis—while keeping sharp on search trends, creative requirements, and campaign advancements.
What You Will Do:
- Own execution across Google Ads (Search + UAC), Apple Search Ads, and Performance Max—for a portfolio of high-priority markets with real global scale
- Manage channel structure, targeting, bidding, and pacing—balancing growth with CAC efficiency and LTV payback
- Build and run structured test plans—including keyword expansion, bidding strategies, ad copy, creative assets, and landing page variants
- Report on performance and trends across UAC, ASA, and PMax—developing clear insights and making strategic recommendations to improve results
- Prepare detailed quarterly plans and forecasts—backed by channel expertise, data, and a bias for testing
- Collaborate with product and CRO teams to improve conversion paths, app onboarding, and post-click performance
- Work directly with platform reps (Google, Apple) to unlock beta access, resolve issues quickly, and stay on the cutting edge of campaign innovation
- Partner with regional marketing teams to ensure your campaigns are aligned with local strategy, language, and customer insights
- Bring efficiency metrics to the center—owning CAC, CPAs, ROAS, and marginal return analysis to guide smarter spend decisions
- Stay sharp on search trends—from match-type changes to creative requirements, app promotion updates, and new campaign types
Qualifications
What We Are Looking For:
- Professional use of Spanish, French, Portuguese, German or Arabic
- 2-4 years of hands-on experience in managing paid search, with deep expertise in Google Ads, ASA, and UAC; experience launching or scaling Performance Max is a strong plus
- Proven track record of scaling campaigns across geographies and optimizing to aggressive CAC/LTV goals
- A collaborative team player, also capable of working independently with autonomy to make decisions on how best to optimize campaigns and achieve KPIs
- Comfortable contributing to strategy and owning execution—working with large budgets and fast feedback loops
- Deep understanding of app install campaigns and app lifecycle optimization (onboarding, retention, monetization)
- Fluent in channel-specific tools like Google Ads Editor, SA360, and performance reporting platforms (Looker is a plus)
- Experience building test plans, managing experiments, and iterating based on creative and audience insights
- Cross-functional operator—experienced in working with analytics, product, creative, and regional marketing teams
- Strong written and verbal communicator, with the ability to clearly share performance results, tradeoffs, and ideas
- Ambitious and growth-minded—this is an IC role with the potential to grow into leadership
- Ability to coordinate with global teams.
Paid Search Specialist- 25010529 in London employer: MoneyGram
Contact Detail:
MoneyGram Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Specialist- 25010529 in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the payments space. This will help you tailor your answers and show that you're genuinely interested in joining their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in paid search can drive growth and efficiency. Highlight your experience with Google Ads and how you've tackled challenges in previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about wanting to be part of our team at MoneyGram.
We think you need these skills to ace Paid Search Specialist- 25010529 in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Paid Search Specialist role. Highlight your expertise in Google Ads, ASA, and UAC, and don’t forget to mention any successful campaigns you've managed!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for paid search and how you can contribute to MoneyGram's mission. Be specific about your achievements and how they relate to the job description.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your experience with performance metrics like CAC, CPAs, and ROAS. Share examples of how you've used data to drive campaign success in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into the process quickly. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at MoneyGram
✨Know Your Metrics
Before the interview, brush up on key performance metrics like CAC, CPAs, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive growth and efficiency. This shows you understand the importance of data-driven decision-making.
✨Showcase Your Testing Experience
Prepare examples of structured test plans you've designed and executed. Highlight your approach to keyword expansion, bidding strategies, and ad copy variations. This will demonstrate your hands-on experience and strategic thinking in optimising campaigns.
✨Familiarise Yourself with the Platforms
Make sure you're up to speed with the latest features and updates from Google Ads and Apple Search Ads. Mention any beta opportunities you've unlocked or issues you've resolved in the past. This shows your proactive approach and commitment to staying ahead in the industry.
✨Collaborative Mindset
Be prepared to discuss how you've worked with cross-functional teams, such as product and creative, to improve conversion paths. Share specific examples that highlight your ability to collaborate effectively while also taking ownership of your work.
