At a Glance
- Tasks: Lead CRM strategy, focusing on customer engagement and retention across various channels.
- Company: Join MoneyGram, a fintech leader reimagining cross-border payments with a startup vibe.
- Benefits: Enjoy flexible hybrid or remote work options and a commitment to diversity and inclusivity.
- Other info: Be part of a team that values data-driven decisions and champions customer loyalty.
- Why this job: Shape the future of customer experience in a dynamic, fast-paced environment with global impact.
- Qualifications: 8-12+ years in CRM or retention marketing, ideally in B2C or fintech settings.
The predicted salary is between 43200 - 72000 £ per year.
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Director, CRM & Retention- 25010372, London
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Client:
MoneyGram
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
3efc922252b5
Job Views:
23
Posted:
12.08.2025
Expiry Date:
26.09.2025
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Job Description:
Description
About MoneyGram
We’re rebuilding one of the most trusted names in fintech—and doing it like a startup.
MoneyGram has been a global leader in cross-border payments for decades, and now we’re entering our most exciting chapter yet: a full-speed, full-scale re-founding led by Anthony Sohoo, with the backing of private equity firm Madison Dearborn Partners.
With a globally recognized brand, deep infrastructure across 200+ countries, and millions of loyal customers, the foundation is strong—and the scale is unreal. We’re now reimagining just how much further we can take it.
We’re rebuilding our growth engine —faster, smarter, and more customer-obsessed than ever. Fewer layers. Sharper strategy. Disciplined execution. A bias for action. We’re looking for bold operators and builders ready to run at this opportunity, shape the future of a scaled business, and leave their mark.
About the role
We’re hiring a Director of CRM & Retention to own the full customer lifecycle—from first activation to repeat usage, referrals, and long-term loyalty.
This is a critical leadership role at the intersection of performance, product, and customer experience. You’ll define how we use messaging to engage customers across Email, SMS, and Push, but also how we drive impact beyond comms—through smart journey design, seamless onboarding, activation flows, and high-leverage referral programs.
You’ll partner closely with our Growth, Product, and Field Marketing teams to ensure CRM is embedded across the business and built to drive outcomes. Whether it’s increasing activation in a core corridor, reactivating dormant users, or turning happy customers into referrers, you’ll be at the center of it.
If you’re a lifecycle leader who’s equal parts strategic, data-savvy, and ready to build—we’d love to talk.
What You’ll Do
What We’re Looking For
The process
We believe in keeping the process clear, fast, and meaningful. Here’s what to expect.
Director, CRM & Retention- 25010372 in London employer: MoneyGram
At MoneyGram, we are not just a fintech company; we are a dynamic and innovative employer committed to fostering a culture of inclusivity and growth. As a Director of CRM & Retention, you will thrive in a fast-paced environment that values bold ideas and strategic thinking, with ample opportunities for professional development and collaboration across global teams. Our hybrid work structure allows for flexibility, ensuring that you can balance your career ambitions with personal commitments while contributing to our mission of redefining customer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Director, CRM & Retention- 25010372 in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MoneyGram and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MoneyGram are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MoneyGram on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MoneyGram. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, CRM & Retention- 25010372 in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MoneyGram. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MoneyGram:Show us that you’ve done your homework! In your application, briefly mention what you admire about MoneyGram’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MoneyGram
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MoneyGram will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MoneyGram, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
