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- Tasks: Lead creative strategy for growth-focused content across various channels.
- Company: Join MoneyGram, a trusted fintech leader, reimagining cross-border payments with a startup vibe.
- Benefits: Enjoy hybrid or remote work options and a fast-paced, innovative environment.
- Why this job: Shape the future of fintech creativity while collaborating with passionate teams and driving impactful results.
- Qualifications: 10-15 years in marketing or creative roles, with experience in performance-driven environments.
- Other info: Be part of a dynamic team that values experimentation and embraces new tools.
The predicted salary is between 43200 - 72000 ÂŁ per year.
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Director, Performance Creative
Description
About MoneyGram
We\’re rebuilding one of the most trusted names in fintech—and doing it like a startup.
MoneyGram has been a global leader in cross-border payments for decades, and now we\’re entering our most exciting chapter yet: a full-speed, full-scale re-founding led by Anthony Sohoo, with the backing of private equity firm Madison Dearborn Partners.
With a globally recognized brand, deep infrastructure across 200+ countries, and millions of loyal customers, the foundation is strong—and the scale is unreal. We\’re now reimagining just how much further we can take it.
We\’re rebuilding our growth engine—faster, smarter, and more customer-obsessed than ever. Fewer layers. Sharper strategy. Disciplined execution. A bias for action. We\’re looking for bold operators and builders ready to run at this opportunity, shape the future of a scaled business, and leave their mark.
About the role
We\’re hiring a Director of Performance Creative to lead the next wave of growth-focused content across every channel that drives our business—from paid social and CRM to field activation and beyond.
You\’ll partner directly with our Growth, CRM & Retention, and Field Marketing teams to bring ideas to life that convert—at speed, at volume, and with a relentless focus on performance. You\’ll lead a growing team of designers, editors, and creators, and manage a network of vendors and freelancers that scales with us.
You\’ll join weekly performance reviews, sit at the same table as our channel leads, and turn your department into the foundation of every growth loop. Whether you come from content, growth, or brand, what matters most is that you think in systems, love building, and are ready to push the boundaries of what performance creative can be. You want to set the creative standard for fintech—and you\’ll have the backing, mentorship, and room to do it.
What You\’ll Do
- Own the creative strategy and execution across key growth channels—with a strong focus on paid social, CRM, lifecycle, and field marketing.
- Build and scale a high-performing team—including in-house creatives, editors, and freelancers, plus a global network of vendors and content creators.
- Build a scalable creative production engine powered by data, AI tools, testing pipelines, and tight cross-functional collaboration.
- Partner deeply with Growth, CRM, and Field Marketing teams to translate performance data into concepts, creative briefs, and iteration plans.
- Establish creative systems and workflows that balance speed, quality, and experimentation—across dozens of markets and audiences.
- Test aggressively and learn fast—drive weekly creative experiments and own the feedback loop to scale what works.
- Join weekly performance meetings with channel leads and help shape strategy with a creative lens.
- Leverage AI and automation to enhance creative velocity, personalization, and efficiency—constantly looking for new tools and techniques.
- Stay plugged into culture and platform trends—especially on TikTok, Meta, and emerging performance formats.
What We\’re Looking For
- A creative leader and systems thinker—know how to bring ideas to life and build the machine that keeps them flowing.
- 10-15 years of total experience in marketing, brand, creative, or content—with some meaningful time working closely with performance teams.
- Experience in or around paid social, CRM, or field marketing, and eagerness to go deeper.
- Comfortable with experimentation, failing fast, and figuring out what works—thinking in hooks, headlines, and ROAS.
- Experience managing creators, editors, vendors, and campaign workflows at scale is a plus.
- A builder at heart—thrives in fast-paced environments with room to define the role as you go.
- Based in the US or UK. Open to hybrid or remote work across compatible time zones.
The process
We believe in keeping the process clear, fast, and meaningful. Here\’s what to expect:
- Initial screening call
- Subject matter interview
- Technical task interview
- Final vibe check
Job ID 25010370
#J-18808-Ljbffr
Director, Performance Creative employer: MoneyGram International
Contact Detail:
MoneyGram International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Performance Creative
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially on platforms like TikTok and Meta. Being able to discuss current strategies and how they can be applied to MoneyGram's growth will show your passion and knowledge during interviews.
✨Tip Number 2
Network with professionals in the fintech and performance marketing space. Attend industry events or webinars where you can meet potential colleagues or mentors who can provide insights into the role and the company culture at MoneyGram.
✨Tip Number 3
Prepare to discuss your experience with building and managing creative teams. Highlight specific examples of how you've successfully scaled teams and improved performance metrics in previous roles, as this aligns closely with what MoneyGram is looking for.
✨Tip Number 4
Showcase your ability to leverage data and AI tools in your creative processes. Be ready to share examples of how you've used data-driven insights to inform your creative strategies and improve campaign outcomes in past positions.
We think you need these skills to ace Director, Performance Creative
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Director, Performance Creative position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your 10-15 years of experience in marketing, brand, creative, or content. Emphasise your work with performance teams and any specific achievements in paid social, CRM, or field marketing.
Write a Strong Cover Letter: In your cover letter, express your passion for creative leadership and systems thinking. Discuss how your background makes you a perfect fit for building and scaling a high-performing team at MoneyGram.
Showcase Your Creativity: If possible, include a portfolio or examples of past work that demonstrate your ability to drive growth-focused content. Highlight any innovative strategies you've implemented and the results achieved.
How to prepare for a job interview at MoneyGram International
✨Showcase Your Creative Strategy
Be prepared to discuss your approach to creative strategy in detail. Highlight specific examples where you've successfully led creative projects that drove growth, particularly in paid social and CRM. This will demonstrate your ability to align with MoneyGram's focus on performance.
✨Emphasise Collaboration Skills
Since the role involves partnering with various teams, share experiences that showcase your collaborative spirit. Talk about how you've worked with growth, CRM, and field marketing teams to translate performance data into actionable creative briefs.
✨Demonstrate a Data-Driven Mindset
MoneyGram values a scalable creative production engine powered by data. Be ready to discuss how you've used data and AI tools in your previous roles to enhance creative output and drive results. Mention any specific metrics or outcomes that highlight your success.
✨Stay Current with Trends
Familiarise yourself with the latest trends in social media and performance marketing, especially on platforms like TikTok and Meta. During the interview, reference recent trends or campaigns that have inspired you, showing that you're plugged into the industry and ready to innovate.
