Fan Engagement & CRM Manager

2025 sees MoneyGram Haas F1 Team celebrate its tenth season in the FIA Formula 1 World Championship. We don’t follow the status quo; we’re here to challenge the competition, and we want you to join us. The first American Formula 1 team to compete in the sport since 1986, MoneyGram Haas F1 Team made an immediate impression with a memorable points-scoring debut at the 2016 Australian Grand Prix. Nine years later, the team continues to demonstrate growth and a clear direction with its future objectives – coming off the back of its second-best season to date in Formula 1.

We’re a racing team – not a corporate machine. We have three HQs – Kannapolis in the US, Banbury in the UK, and Maranello in Italy – each powered by passionate, loyal, and hardworking team ambassadors. At MoneyGram Haas F1 Team – known within the paddock as the ‘family team’ – you’ll be involved in many different areas of the team, have much wider visibility across the business, and will be able to clearly see your contribution to our team. Yes, you’ll learn from us, but we expect to learn from you too!

General Summary

This position reports to the Director of Marketing Operations or their designee; is located in Banbury, UK. Responsible for leading the strategy and execution of our global fan engagement initiatives, with a strong focus on data-driven CRM, loyalty programs, and digital community building. This role is key to scaling our direct-to-fan ecosystem and enhancing how we connect with the next generation of MoneyGram Haas F1 Team fans.

Key Responsibilities

• Promote teamwork and effective communications to develop working relationships between all personnel and departments.
• Lead end-to-end CRM lifecycle strategy, including acquisition, onboarding, engagement, retention, and reactivation.
• Manage fan database and oversee the selection, development, and optimization of CRM tools and platforms.
• Work closely with Digital and Commercial teams to align email and push marketing with brand campaigns and partner activations.
• Design, test, and analyze personalized communications based on fan behaviour, preferences, and journey stage.
• Develop and deliver a compelling global fan engagement roadmap, including digital activations, gamification, loyalty programs, and competitions.
• Champion the development of the official Haas MoneyGram F1 Team fan program — including content strategy, exclusive perks, and member communications.
• Collaborate with social media, content, and comms teams to drive 360-degree fan experiences across platforms.
• Analyze fan feedback and engagement metrics to continuously refine programs and improve satisfaction.
• Track KPIs such as open rates, click-throughs, fanbase growth, and LTV to optimize performance.
• Deliver monthly fan engagement and CRM reporting to leadership and stakeholders.
• Work with Legal and IT to ensure compliance with data privacy regulations (GDPR, CCPA, etc.).
• Partner with Commercial teams to embed sponsor activations within the fan engagement journey.
• Support ticketing and event initiatives with targeted communications and campaigns.
• Align closely with creative and content teams to ensure tone, look, and feel are consistent with the Haas F1 brand.
• Follow all safety regulations in all venues.
• Other duties as assigned by the Director of Marketing Operations or their designee.

Education And Work Experience

GCSE, High School diploma or equivalent is required. Further education, including a degree, is desired. Candidates must have a minimum of three years of experience in CRM, digital marketing, or fan engagement roles, ideally within the motorsport, media, or entertainment industries.

Specialized Knowledge And Skills

• Strong communication skills, written and verbal.
• Strong understanding of customer segmentation, data management, and performance marketing principles.
• Familiarity with the Formula 1 landscape is a strong plus.
• Ability to create engaging fan experiences across digital touchpoints.
• Work to a consistently high standard in stressful and time-sensitive situations.
• Quick decision-making skills whilst working through problems in a scientific and analytical way.
• Work well within a team environment with personnel at all levels.
• A sympathetic approach to your work colleagues and an ability to integrate within a group environment.
• A can-do positive approach and a willingness to help others is essential.

Equipment And Applications

Proven experience with marketing automation platforms such as Salesforce, Adobe, HubSpot, or Braze.

Work Environment Physical Demands

An ability to work and prioritize within a high pressure, time sensitive environment while retaining a methodical approach is essential. The role may require occasional domestic and international travel, a willingness to work long and flexible hours including weekends. This position may require lifting to 50 pounds, repeated bending, squatting, and manual dexterity. Fast-paced work environment requiring heavy mental demands. Work environment includes machinery, race cars, 7-post and other rigs, grinding debris, and hazardous fluids. All employees must ensure compliance with the Company Health and Safety Policy, and all relevant other statutory Health and Safety legislation.

Core Company Values

• Integrity: Uphold the highest standards of integrity in all actions.
• Innovation: Embrace and drive change through innovative solutions.
• Excellence: Strive for excellence in every aspect of work.
• Collaboration: Foster a collaborative environment to achieve collective goals.
• Customer Focus: Prioritise the needs and satisfaction of customers and partners.
• Sustainability: Commit to sustainable practices and social responsibility.

This job description may not detail some less major duties, nor cover duties of a similar nature, which may from time to time be reasonably required by the relevant manager.

At MoneyGram Haas F1 Team, we consider our employees our greatest asset. We strive to create a supportive and inclusive work environment where everyone can thrive and grow. We value diversity and encourage our employees to bring their unique perspectives and experiences to the conversation. Diversity, Equality, and Inclusion are fundamental to who we are as a company and a collective of colleagues. Our commitment to these ethics is steadfast and this promise travels with us wherever we are in the world.

We look after our team with multiple rewards packages, competitive bonuses, and year-round health and wellbeing programs, providing you with the tools to motivate and perform at your best. If you’re passionate about competition, technology, and teamwork, then working at MoneyGram Haas F1 Team could be the perfect fit for you. Motorsport is a dynamic and exciting industry that offers a wide range of opportunities for those who are willing to put in the hard work and dedication required to succeed. Working at MoneyGram Haas F1 Team is a highly rewarding experience, as you become a crucial member of a team that is constantly pushing the boundaries of what’s possible and striving for excellence in everything we do. Join our team and make your passion your profession.

Notice

Due to the nature of the organisation, all employees of MoneyGram Haas F1 Team are required to be security cleared to National Security Vetting standards. If successful in your application, we would support you with the NSV process. As a guideline only, you would normally need to have been a UK resident for the last 5 consecutive years. Further confirmation can be found on the Civil Aviation Authority National Security Vetting (NSV) website.

If you have not been a UK resident for the last 5 consecutive years, please be prepared to request an Overseas Criminal Records Check for these countries as you will be asked to provide this for referencing and security checks if you are successful.