At a Glance
- Tasks: Lead acquisition strategies to turn visitors into funded clients across multiple products.
- Company: Join Moneyfarm, a dynamic fintech company focused on innovative wealth management solutions.
- Benefits: Competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on AI-driven solutions and career development.
- Why this job: Make a real impact in a fast-paced environment while driving client acquisition success.
- Qualifications: 5+ years in product management with a focus on growth and conversion metrics.
The predicted salary is between 60000 - 80000 £ per year.
Moneyfarm operates a Bubble structure: cross‑functional, outcome‑driven teams that bring together Product, Tech, Commercial, and other disciplines around a shared KPI set. This role sits in the Acquisition Bubble, which owns the outcomes that bring new clients to Moneyfarm across the UK and Italy, across our Wealth, Trading, and Pension products. You’ll own the channels and journeys that turn visitors into funded clients, and be accountable for the metrics that define acquisition success in our Bubble: blended CAC, user‑to‑funded‑account conversion rate, new active clients (with first‑ticket size), Member‑Get‑Member (MGM) contribution to new actives, and LTV‑to‑CAC ratio. You’ll lead a team alongside an engineering lead and a group of engineers, and own the relationships with the partners and platforms powering our acquisition stack. Your time will split between discovery (validating ideas with customers and stakeholders) and delivery (shipping with your team). In line with our Bubble model, you’ll have a dual reporting line: to the Acquisition DRI for the what (outcomes, priorities, roadmap) and to the Head of Product for the how (craft, methodology, career development).
Key Responsibilities
- Set and communicate the Acquisition roadmap, aligned to Bubble OKRs, country priorities (UK and Italy), and the wider product strategy.
- Drive conversion rate optimisation across the funnel (landing pages, signup, KYC, PAC and pension onboarding, first deposit) through structured experimentation.
- Scale MGM into a reliable, low‑CAC channel: extend the promo engine across products, deploy predictive targeting, and improve the viral coefficient and time‑to‑first‑invite.
- Own the website, SEO, and CRO infrastructure that converts: automated product pages, calculators, content surfaces, and the platforms underneath them.
- Own the wider martech stack (CMS, experimentation, analytics, attribution, tag management, Salesforce CRM and marketing automation) and the roadmap to evolve it.
- Apply an AI‑first approach to how the team works and what it ships.
- Use AI to accelerate research, copy, personalisation, and engineering velocity, and embed AI into the customer experience where it earns its place.
- Partner closely across the Acquisition Bubble and with adjacent Bubbles (Wealth, Trading, Pension, Application Platform), Brand, Data, and Compliance to ship cohesive, on‑brand, regulator‑friendly experiences.
- Lead post‑launch analysis, feed learnings back into the roadmap, and contribute to the unified acquisition dashboard and Steerco reviews.
- Act as Product Owner in Agile ceremonies and keep stakeholders close to progress and trade‑offs.
Qualifications
- 5+ years in product, with a clear track record on growth, acquisition, or conversion (CAC, funnel conversion, referral, LTV‑to‑CAC).
- Wealth management, retail investing, or fintech experience (UK or Italy).
- Fluent English.
- Hands‑on experience with experimentation and CRO platforms (VWO, Optimizely, ContentSquare, Hotjar, or similar) and analytics tooling (GA4, GTM, product analytics).
- Working knowledge of modern martech stacks: CMS, attribution, CRM (Salesforce a plus), marketing automation, and predictive/lifecycle models.
- A bias for AI‑first ways of working. You use AI tools daily and have shipped AI‑powered features.
- Comfort operating in regulated environments (MIFID, KYC/AML, FATCA, CRS).
- Strong collaboration with engineering and design.
- Able to influence cross‑functional teams without authority.
- Data‑driven decision‑making and clear written communication.
Nice to have
- Experience with marketing mix modelling, predictive MGM/referral models, or marketing data platforms.
- Some Italian, or willingness to pick it up.
- Scaleup or startup background.
- Genuine interest in personal investing.
Product Manager, Acquisition- Contractor 12 months employer: Moneyfarm
At Moneyfarm, we pride ourselves on fostering a dynamic and collaborative work environment that empowers our employees to drive meaningful outcomes. As a Product Manager in the Acquisition Bubble, you'll have the opportunity to lead innovative projects that directly impact client growth across the UK and Italy, while benefiting from a culture that prioritises personal development and cross-functional teamwork. With a strong focus on AI-driven solutions and a commitment to employee growth, Moneyfarm is an excellent employer for those looking to make a significant impact in the fintech space.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager, Acquisition- Contractor 12 months
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Moneyfarm. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into Moneyfarm's products and their acquisition strategies. Show us you know your stuff and how you can contribute to our goals!
✨Tip Number 3
Don’t just wait for job postings; be proactive! Check our website regularly and apply directly. We love seeing candidates who are genuinely interested in joining our team.
✨Tip Number 4
Practice your pitch! Be ready to explain how your experience aligns with our needs, especially around growth and conversion metrics. Confidence is key!
We think you need these skills to ace Product Manager, Acquisition- Contractor 12 months
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Manager role. Highlight your experience in growth, acquisition, and conversion metrics that align with our Bubble structure. We want to see how your skills can drive success in our Acquisition Bubble!
Showcase Your Data Skills:Since this role is all about metrics, don’t forget to include examples of how you've used data to make decisions in your previous roles. We love a data-driven approach, so share any relevant tools or platforms you’ve worked with that demonstrate your analytical prowess.
Demonstrate Collaboration:This position requires working closely with cross-functional teams, so be sure to mention any experiences where you’ve successfully collaborated with engineering, design, or marketing teams. We’re looking for someone who can influence without authority and bring teams together!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Moneyfarm!
How to prepare for a job interview at Moneyfarm
✨Know Your Metrics
Familiarise yourself with the key performance indicators mentioned in the job description, like blended CAC and user-to-funded-account conversion rate. Be ready to discuss how you've influenced these metrics in your previous roles.
✨Showcase Your Experimentation Skills
Prepare examples of how you've used experimentation to drive conversion rate optimisation. Discuss specific tools you've used, like VWO or Optimizely, and the results you achieved through structured testing.
✨Understand the Bubble Structure
Research Moneyfarm's Bubble structure and be prepared to explain how you would collaborate across cross-functional teams. Highlight your experience in working with diverse teams and how you can contribute to achieving shared KPIs.
✨AI-First Mindset
Since the role emphasises an AI-first approach, come equipped with ideas on how AI can enhance customer experiences and improve acquisition strategies. Share any relevant projects where you've successfully integrated AI into product development.
