At a Glance
- Tasks: Lead acquisition strategies to turn visitors into funded clients and optimise conversion rates.
- Company: Join a fast-growing fintech revolutionising personal investing across Europe.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture that values diverse perspectives and encourages innovation.
- Why this job: Make a real impact in a dynamic environment while embracing cutting-edge technology.
- Qualifications: 5+ years in product management with a focus on growth and acquisition.
The predicted salary is between 60000 - 80000 £ per year.
We are a rapidly growing pan-European digital wealth manager, serving over 167,000 active investors with more than £5.5 billion invested on our platform. We began in Milan in 2011 with the purpose to help more people improve their financial well-being by making personal investing simple and accessible through technology. Fast forward to today, and we are recognised as one of the most innovative fintechs, headquartered in the heart of London.
With a team of 220+ people across 4 offices in Italy and the UK, we are proudly backed and funded by major partners including Poste Italiane, Cabot Square Capital, United Ventures, and Allianz.
Our vision
Our vision is to combine passion, expertise, and technology to provide best-in-class investment solutions and advice that protects and grows client wealth over time.
Our Core Values:
- Relationships are our first asset: We’re one team, built on trust, honesty, and transparency. We value our relationships above all else.
- Trust drives success: We give each other the space to grow. We empower our employees to succeed, so they can make a real impact.
- Our customers dream big, just like us: We see the bigger picture and we make sure our customers see it, too. We’re always focused on the best outcomes for our clients and for each other, no matter what the goal, or how big the dream.
What this means in practice:
At Moneyfarm, our success comes from the impact each of us makes. We move with purpose, urgency, and ambition, focused on delivering outcomes that matter for our clients and our business. Everyone is empowered to take ownership, challenge the status quo, and turn bold ideas into results. As we evolve, we embrace AI as a catalyst for sharper thinking, smarter decisions, and even greater impact.
Our diversity makes this possible. Different perspectives, backgrounds, and experiences fuel our creativity and drive better decisions — it’s our competitive edge. We value people for who they are and their unique strengths: that's why we offer flexible ways of working to support them in doing their best work.
About the role:
Moneyfarm operates a Bubble structure: cross-functional, outcome-driven teams that bring together Product, Tech, Commercial, and other disciplines around a shared KPI set. This role sits in the Acquisition Bubble, which owns the outcomes that bring new clients to Moneyfarm across the UK and Italy, across our Wealth, Trading, and Pension products.
You'll own the channels and journeys that turn visitors into funded clients, and be accountable for the metrics that define acquisition success in our Bubble: blended CAC, user-to-funded-account conversion rate, new active clients (with first-ticket size), Member-Get-Member (MGM) contribution to new actives, and LTV-to-CAC ratio.
You'll lead a team alongside an engineering lead and a group of engineers, and own the relationships with the partners and platforms powering our acquisition stack. Your time will split between discovery (validating ideas with customers and stakeholders) and delivery (shipping with your team).
In line with our Bubble model, you'll have a dual reporting line: to the Acquisition DRI for the "what" (outcomes, priorities, roadmap) and to the Head of Product for the "how" (craft, methodology, career development).
Key Responsibilities
- Set and communicate the Acquisition roadmap, aligned to Bubble OKRs, country priorities (UK and Italy), and the wider product strategy.
- Drive conversion rate optimisation across the funnel (landing pages, signup, KYC, PAC and pension onboarding, first deposit) through structured experimentation.
- Scale MGM into a reliable, low-CAC channel: extend the promo engine across products, deploy predictive targeting, and improve the viral coefficient and time-to-first-invite.
- Own the website, SEO, and CRO infrastructure that converts: automated product pages, calculators, content surfaces, and the platforms underneath them.
- Own the wider martech stack (CMS, experimentation, analytics, attribution, tag management, Salesforce CRM and marketing automation) and the roadmap to evolve it.
- Apply an AI-first approach to how the team works and what it ships. Use AI to accelerate research, copy, personalisation, and engineering velocity, and embed AI into the customer experience where it earns its place.
- Partner closely across the Acquisition Bubble and with adjacent Bubbles (Wealth, Trading, Pension, Application Platform), Brand, Data, and Compliance to ship cohesive, on-brand, regulator-friendly experiences.
- Lead post-launch analysis, feed learnings back into the roadmap, and contribute to the unified acquisition dashboard and Steerco reviews.
- Act as Product Owner in Agile ceremonies and keep stakeholders close to progress and trade-offs.
Requirements
- 5+ years in product, with a clear track record on growth, acquisition, or conversion (CAC, funnel conversion, referral, LTV-to-CAC).
- Wealth management, retail investing, or fintech experience (UK or Italy).
- Fluent English. Hands-on experience with experimentation and CRO platforms (VWO, Optimizely, ContentSquare, Hotjar, or similar) and analytics tooling (GA4, GTM, product analytics).
- Working knowledge of modern martech stacks: CMS, attribution, CRM (Salesforce a plus), marketing automation, and predictive/lifecycle models.
- A bias for AI-first ways of working. You use AI tools daily and have shipped AI-powered features.
- Comfort operating in regulated environments (MIFID, KYC/AML, FATCA, CRS).
- Strong collaboration with engineering and design. Able to influence cross-functional teams without authority.
- Data-driven decision-making and clear written communication.
Nice to have
- Experience with marketing mix modelling, predictive MGM/referral models, or marketing data platforms.
- Some Italian, or willingness to pick it up.
- Scaleup or startup background.
- Genuine interest in personal investing.
Product Manager, Acquisition- Contractor 12 months in London employer: Moneyfarm
At Moneyfarm, we pride ourselves on being an innovative fintech leader that values relationships, trust, and diversity. Our London headquarters offers a dynamic work environment where employees are empowered to take ownership of their roles, driving meaningful impact in the digital wealth management space. With flexible working arrangements and a strong focus on personal and professional growth, we provide our team with the tools and support needed to thrive in their careers while making a difference for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager, Acquisition- Contractor 12 months in London
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those who work at Moneyfarm or similar companies. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Prepare for interviews by understanding the company’s values and mission. Moneyfarm is all about relationships and trust, so be ready to share how you embody these principles in your work and how you can contribute to their vision.
✨Tip Number 3
Showcase your data-driven mindset! Be prepared to discuss specific metrics you've improved in past roles, especially around acquisition and conversion rates. This will resonate well with the team at Moneyfarm, who are focused on impactful outcomes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Moneyfarm team.
We think you need these skills to ace Product Manager, Acquisition- Contractor 12 months in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for fintech and personal investing shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our mission of making investing accessible.
Tailor Your Experience:Make sure to highlight your relevant experience in product management, especially in growth and acquisition. We love seeing how your past roles align with what we do at Moneyfarm, so don’t hold back on those achievements!
Be Data-Driven:Since we’re all about metrics and outcomes, include specific examples of how you’ve used data to drive decisions in your previous roles. This will show us that you understand the importance of being data-driven in a fast-paced environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Moneyfarm
✨Know Your Numbers
As a Product Manager focused on acquisition, it's crucial to be familiar with key metrics like CAC, conversion rates, and LTV-to-CAC ratios. Prepare to discuss how you've influenced these metrics in your previous roles and be ready to share specific examples of your successes.
✨Showcase Your AI Savvy
Given the emphasis on an AI-first approach, make sure to highlight your experience with AI tools and how you've integrated them into product development. Be prepared to discuss any AI-powered features you've shipped and how they impacted user experience or acquisition.
✨Understand the Market Landscape
Research the fintech landscape, particularly in wealth management and retail investing. Familiarise yourself with competitors and trends in both the UK and Italy. This knowledge will help you demonstrate your understanding of the market and how you can contribute to the company's growth.
✨Emphasise Collaboration Skills
This role requires strong collaboration with cross-functional teams. Prepare examples that showcase your ability to work effectively with engineering, design, and marketing teams. Highlight instances where you've influenced stakeholders and driven projects forward without direct authority.
