At a Glance
- Tasks: Lead acquisition strategies and optimise conversion rates across multiple channels.
- Company: Moneyfarm operates a unique Bubble structure for cross-functional collaboration.
- Benefits: Opportunity to work in a dynamic scaleup environment with a focus on AI-driven solutions.
- Other info: Fluency in English is required; Italian is a plus.
- Why this job: Join a team dedicated to transforming client acquisition in wealth management across the UK and Italy.
- Qualifications: 5+ years in product management with experience in fintech or wealth management.
The predicted salary is between 60000 - 75000 £ per year.
Requirements
- 5+ years in product, with a clear track record on growth, acquisition, or conversion (CAC, funnel conversion, referral, LTV-to-CAC)
- Wealth management, retail investing, or fintech experience (UK or Italy)
- Fluent English
- Hands-on experience with experimentation and CRO platforms (VWO, Optimizely, ContentSquare, Hotjar, or similar) and analytics tooling (GA4, GTM, product analytics)
- Working knowledge of modern martech stacks: CMS, attribution, CRM (Salesforce a plus), marketing automation, and predictive/lifecycle models
- A bias for AI-first ways of working. You use AI tools daily and have shipped AI-powered features
- Comfort operating in regulated environments (MIFID, KYC/AML, FATCA, CRS)
- Strong collaboration with engineering and design. Able to influence cross‑functional teams without authority
- Data‑driven decision‑making and clear written communication
- (Desirable) Experience with marketing mix modelling, predictive MGM/referral models, or marketing data platforms
- (Desirable) Some Italian, or willingness to pick it up
- (Desirable) Scaleup or startup background
- (Desirable) Genuine interest in personal investing
What the job involves
- Moneyfarm operates a Bubble structure: cross‑functional, outcome‑driven teams that bring together Product, Tech, Commercial, and other disciplines around a shared KPI set
- This role sits in the Acquisition Bubble, which owns the outcomes that bring new clients to Moneyfarm across the UK and Italy, across our Wealth, Trading, and Pension products
- You’ll own the channels and journeys that turn visitors into funded clients, and be accountable for the metrics that define acquisition success in our Bubble: blended CAC, user‑to‑funded‑account conversion rate, new active clients (with first‑ticket size), Member‑Get‑Member (MGM) contribution to new actives, and LTV‑to‑CAC ratio
- You’ll lead a team alongside an engineering lead and a group of engineers, and own the relationships with the partners and platforms powering our acquisition stack
- Your time will split between discovery (validating ideas with customers and stakeholders) and delivery (shipping with your team)
- In line with our Bubble model, you’ll have a dual reporting line: to the Acquisition DRI for the "what" (outcomes, priorities, roadmap) and to the Head of Product for the "how" (craft, methodology, career development)
- Set and communicate the Acquisition roadmap, aligned to Bubble OKRs, country priorities (UK and Italy), and the wider product strategy
- Drive conversion rate optimisation across the funnel (landing pages, signup, KYC, PAC and pension onboarding, first deposit) through structured experimentation
- Scale MGM into a reliable, low‑CAC channel: extend the promo engine across products, deploy predictive targeting, and improve the viral coefficient and time‑to‑first‑invite
- Own the website, SEO, and CRO infrastructure that converts: automated product pages, calculators, content surfaces, and the platforms underneath them
- Own the wider martech stack (CMS, experimentation, analytics, attribution, tag management, Salesforce CRM and marketing automation) and the roadmap to evolve it
- Apply an AI‑first approach to how the team works and what it ships. Use AI to accelerate research, copy, personalisation, and engineering velocity, and embed AI into the customer experience where it earns its place
- Partner closely across the Acquisition Bubble and with adjacent Bubbles (Wealth, Trading, Pension, Application Platform), Brand, Data, and Compliance to ship cohesive, on‑brand, regulator‑friendly experiences
- Lead post‑launch analysis, feed learnings back into the roadmap, and contribute to the unified acquisition dashboard and Steerco reviews
- Act as Product Owner in Agile ceremonies and keep stakeholders close to progress and trade‑offs
Product Manager (Acquisition, 12 Months Contractor) in London employer: Moneyfarm
At Moneyfarm, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to make a meaningful impact. As a Software Engineer II - Backend, you will have the opportunity to work with cutting-edge technologies in a dynamic environment, while benefiting from continuous learning and growth opportunities. Our commitment to Agile methodologies ensures that your contributions are valued, and you will be part of a team that prioritises quality and customer satisfaction.
We think you need these skills to ace Product Manager (Acquisition, 12 Months Contractor) in London
Product Management
Growth Strategy
Customer Acquisition
Conversion Rate Optimisation (CRO)
Wealth Management Experience
Fintech Knowledge
Fluent English
