Head of Digital (Hiring Immediately) in London

We are a rapidly growing pan-European digital wealth manager, serving over 167,000 active investors with more than £5.5 billion invested on our platform. We began in Milan in 2011 with the purpose to help more people improve their financial well-being by making personal investing simple and accessible through technology. Fast forward to today, and we are recognised as one of the most innovative fintechs, headquartered in the heart of London.

With a team of 220+ people across 4 offices in Italy and the UK, we are proudly backed and funded by major partners including Poste Italiane, Cabot Square Capital, United Ventures, and Allianz.

Our vision

Our vision is to combine passion, expertise, and technology to provide best-in-class investment solutions and advice that protects and grows client wealth over time.

Our Core Values:

• Relationships are our first asset: We’re one team, built on trust, honesty, and transparency. We value our relationships above all else.
• Trust drives success: We give each other the space to grow. We empower our employees to succeed, so they can make a real impact.
• Our customers dream big, just like us: We see the bigger picture and we make sure our customers see it, too. We’re always focused on the best outcomes for our clients and for each other, no matter what the goal, or how big the dream.

What this means in practice:

At Moneyfarm, our success comes from the impact each of us makes. We move with purpose, urgency, and ambition, focused on delivering outcomes that matter for our clients and our business. Everyone is empowered to take ownership, challenge the status quo, and turn bold ideas into results. As we evolve, we embrace AI as a catalyst for sharper thinking, smarter decisions, and even greater impact.

Our diversity makes this possible. Different perspectives, backgrounds, and experiences fuel our creativity and drive better decisions — it’s our competitive edge. We value people for who they are and their unique strengths: that’s why we offer flexible ways of working to support them in doing their best work.

About the role

The Head of Digital is a senior marketing leader responsible for shaping and scaling Moneyfarm’s digital acquisition and conversion strategy across countries and products. Reporting into the CMO, this role leads the digital marketing function while acting as a core leader of Moneyfarm’s Acquisition Bubble, partnering closely with Product, Design, Engineering, Data, CRM/Lifecycle and Product Marketing.

This is not a “media-only” role. It is an end-to-end digital growth role: from top-of-funnel demand generation through to on-site conversion, and onboarding completion, with a rigorous focus on performance measurement, experimentation, and conversion rate optimisation.

You will own the digital funnel as a system: traffic quality, landing experiences, website performance, mobile vs desktop journeys, onboarding friction, and measurable conversion into customers.

What you’ll be accountable for

You will drive sustainable growth by improving both:

• Efficiency (lower CAC, higher conversion rates, better payback)
• Scale (more qualified acquisition, channel expansion, improved reach)

You will do this through a structured, data-driven approach across paid, owned and earned channels, while ensuring Moneyfarm’s digital journeys feel consistent with the brand and are built to convert.

Why this role matters

Moneyfarm’s growth depends on two things that rarely coexist naturally: scale and trust. This role exists to ensure digital acquisition delivers both. You will help Moneyfarm win not by being louder, but by being more effective, more measurable, and better at converting intent into customers, across markets and products.

Key responsibilities

• Own the end-to-end digital acquisition funnel
• Lead Moneyfarm’s digital acquisition strategy across channels and markets, from first impression through to customer conversion.
• Drive continuous improvement across the full digital journey: ad click → landing → product exploration → onboarding → account opening.
• Partner with Product and Engineering to reduce friction and optimise funnel drop-offs, especially across regulated onboarding steps.
• Drive performance marketing with commercial discipline
• Lead paid digital channels (search, paid social, programmatic, display, affiliates, influencers etc) with clear ROI and incrementality logic.
• Build scalable performance frameworks across products, including portfolio-based prioritisation where media allocation must flex across multiple business lines.
• Ensure channel strategies are adapted to local market dynamics while remaining consistent.