Overview
As Senior Marketing Manager, you will lead multi-channel marketing to grow Moneycorp’s corporate, bank and private client businesses across B2B and B2C. You’ll translate commercial priorities into targeted campaigns, accelerate pipeline, and strengthen client retention through lifecycle programs. The role centers on North America but supports global campaigns, collaborating with Sales, Partnerships and Product to drive growth in FX and payments. You’ll shape performance-driven marketing that blends ABM, partnerships and data insights to impact revenue.
Pay / Benefits
- competitive salary
- private medical health insurance
- hybrid working (three days in office)
- benefits package
Responsibilities
- Plan and execute multi-channel acquisition campaigns to build a qualified corporate pipeline.
- Support ABM for priority prospects in collaboration with Sales.
- Develop sales enablement content to aid new business conversion.
- Design retention, cross-sell and upsell campaigns for existing clients.
- Create lifecycle journeys (onboarding, renewal, upsell) using CRM and marketing automation data.
- Produce client-case studies and content to reinforce value and reduce churn.
- Develop co-marketing plans and assets for partnerships and coordinate joint promos.
- Plan integrated campaigns across email, paid media, social and events.
- Collaborate with Digital Marketing on PPC, SEO, and paid social to maximise ROI.
- Ensure campaigns comply with regulatory and legal requirements across jurisdictions.
- Manage CRM (Microsoft Dynamics 365) and marketing automation (HubSpot) for segmentation and reporting.
Key requirements
- 5+ years in marketing, preferably in financial services, FX or payments
- Experience with ABM and partner marketing; strong B2B acquisition and retention track record
- Strong campaign planning and execution across digital, email and events
- Proficient with CRM and marketing automation platforms; data-driven ROI analysis
- Excellent written and verbal communication; strong stakeholder management
- Degree in Marketing, Business or related discipline; English essential; additional languages a plus
- High energy, collaborative, proactive, able to work in a fast-paced environment
- strong written and verbal communication
- stakeholder management
- proactive and tenacious
- CRM systems (Microsoft Dynamics 365)
- Marketing automation (HubSpot)
- Multi-channel campaign management
Senior Marketing Manager in London employer: Moneycorp
At Moneycorp, we pride ourselves on being an exceptional employer, offering a dynamic work environment in Coventry where collaboration and innovation thrive. Our commitment to employee growth is evident through continuous learning opportunities and a culture that values inclusivity and belonging, ensuring every team member feels empowered to contribute to our shared success. With competitive salaries and a comprehensive benefits package, including private medical health insurance, we support our employees in achieving both personal and professional fulfilment.
