At a Glance
- Tasks: Lead marketing analytics and measurement to drive impactful campaigns.
- Company: Join Moneybox, a fintech innovator transforming wealth management.
- Benefits: Enjoy hybrid working, competitive pay, and a supportive team culture.
- Other info: Be part of a fast-growing team that values data quality and innovation.
- Why this job: Make a real difference in people's financial lives with data-driven insights.
- Qualifications: 5+ years in marketing analytics with strong SQL and attribution experience.
The predicted salary is between 60000 - 70000 £ per year.
About Moneybox
At Moneybox, our mission is to give everyone the means to get more out of life. We're guided by our belief that wealth isn't about the money, it's about the means to more - more freedom, opportunities, possibilities, and peace of mind. Moneybox is an award-winning wealth management platform, helping over one and a half million people build wealth throughout their lives, whether they’re saving and investing, buying their first home, or planning for retirement.
Job Brief
We're looking for a senior Marketing Insight & Analytics Lead to join the Data & Insight team on a fixed-term basis. This role is dedicated to supporting our Marketing function, acting as the analytical and technical centre of gravity for everything from campaign measurement to martech data infrastructure. You'll work at the intersection of data engineering, analytics engineering, and marketing strategy. You'll refresh the measurement frameworks that tell us whether our marketing is working, and build the data products that make those answers repeatable and trusted.
What You'll Do
- Marketing Measurement & Attribution
- Lead the design and build of Moneybox's marketing attribution framework
- Own incrementality testing: design experiments, define holdout groups, and translate results into actionable media planning recommendations
- Develop standardised effectiveness metrics and reporting that span paid, owned, and earned channels
- MarTech Data & Infrastructure
- Act as the data lead for Moneybox's marketing technology stack, assessing the current state of play and designing the roadmap to make improvements to the data underpinning
- Partner closely with Analytics Engineering and Data Engineering teams to ensure martech data flows (AppsFlyer, Google Ads API, Meta Ads API, GCP, Mixpanel) are well-modelled, documented, and trusted
- Contribute to the design and governance of marketing data models within the broader data platform (Databricks), including gold/silver/bronze layer definitions relevant to marketing use cases
- Identify and close gaps in marketing data coverage; define requirements for new integrations and own their delivery where appropriate
- Data Products & Reporting
- Build and maintain marketing data products – from campaign performance dashboards to customer acquisition cost models – that are used regularly by marketing leads and senior stakeholders
- Define and document sources of truth for key marketing KPIs, ensuring consistency across reporting surfaces
- Own the marketing reporting layer in Power BI (or equivalent), ensuring outputs are accurate, timely, and interpretable by non-technical audiences
- Leverage AI to automate routine reporting, draft performance narratives, and surface key trends or anomalies
- Stakeholder Partnership
- Serve as the primary data and analytics partner for the Marketing team, translating commercial questions into analytical briefs and technical requirements
- Support media planning cycles with data-driven audience segmentation, channel mix analysis, and budget allocation modelling
- Represent the Data & Insight team in cross-functional marketing planning forums, contributing to roadmap prioritisation
Who You Are
- A senior individual contributor who is comfortable building technical solutions as you are communicating them to non-technical stakeholders
- Deeply curious about marketing effectiveness: you have opinions about the limits of last-click attribution and the conditions under which MMM is and isn't trustworthy
- A clear communicator who can make complex measurement concepts accessible to marketing and commercial stakeholders without dumbing them down
- Excited about fintech and the particular measurement challenges that come with a regulated, app-first, long-consideration financial product
- Comfortable with ambiguity and able to operate with autonomy in a fast-paced environment where the brief sometimes evolves mid-sprint
Experience & Skills
Essential
- 5+ years in a marketing analytics, data science, or analytics engineering role with a strong focus on marketing measurement
- Hands-on experience with multi-touch attribution methodologies and media mix modelling
- Strong SQL skills; experience using it for data manipulation, data analysis, and modelling
- Direct experience with mobile attribution platforms, particularly AppsFlyer
- Familiarity with the privacy landscape across both app (e.g. iOS SKAdNetwork) and web (e.g. cookie deprecation), and how to navigate the resulting measurement challenges
- Experience working with advertising platform APIs (Google Ads, Meta Ads) for data extraction and pipeline automation
- Familiarity with GCP data services and event analytics platforms (Mixpanel or equivalent)
- Demonstrable experience building data products and self-serve reporting assets used by non-technical stakeholders
- Track record of designing and analysing incrementality experiments or A/B tests in a marketing context
Desirable
- Experience with dbt (Cloud or Core) for transformation layer development
- Familiarity with Databricks or similar modern data lakehouse platforms
- Experience with Power BI (or similar data visualisation tool)
- Experience in a regulated financial services or fintech environment
- Exposure to customer data platforms (CDPs) or CRM data integration (e.g. Braze)
- Experience working within or alongside analytics engineering teams and contributing to shared data models
- Understanding of CI/CD practices for data pipelines
- Experience with Python for data manipulation, modelling, and pipeline work
Whats In It For You
- Join a fast-growing, award-winning company with genuine ambition to improve people's financial lives
- Work in a team that takes data quality and analytical rigour seriously, with a modern stack and strong engineering culture
- Dedicated, focused remit – you'll be the subject matter expert in your domain, with real ownership and visibility
- Hybrid working: 2 days from our London office, 3 from home
- Competitive FTC compensation package
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Marketing Insight & Analytics Lead - Mat Cover (9 Month FTC) employer: Moneybox
At Moneybox, we pride ourselves on being an excellent employer by fostering a collaborative and inclusive work culture that values diversity and innovation. Our hybrid working model offers the flexibility to balance personal and professional commitments while providing ample opportunities for growth and mentorship within our talented mobile team in Greater London. Join us to take ownership of exciting projects and make a meaningful impact in the fintech space.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Insight & Analytics Lead - Mat Cover (9 Month FTC)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing Insight & Analytics Lead - Mat Cover (9 Month FTC)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Moneybox from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Moneybox specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Moneybox
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Moneybox, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Moneybox you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Moneybox that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Moneybox, so think on your feet and don't hesitate to showcase your creativity!
