Marketing Lead in England

About Moneybox

At Moneybox, our mission is to give everyone the means to get more out of life. We're guided by our belief that wealth isn't about the money, it's about the means to more – more freedom, opportunities, possibilities, and peace of mind. Moneybox is an award-winning wealth management platform, helping over one and a half million people build wealth throughout their lives, whether they're saving and investing, buying their first home, or planning for retirement.

Job Brief

This year, we entered the SME business savings market with the launch of our easy-access 'Business Saver' product. We identified a significant gap in the UK SME savings market, which, much like the consumer market a few years ago, is characterised by low rates, a lack of transparency, and overly complex products. This has had a detrimental impact on the SMEs that are vital to our economy. Our Business Saver product is built on the same principles of fairness and transparency as our consumer offerings, providing a simple, consistently competitive rate without complex tiers. The initial demand has exceeded our expectations, and we are now focused on accelerating the growth of our SME business savings proposition.

What you'll do

• As our Business Saver Marketing Lead, you will be responsible for driving growth of our new Business Saver product.
• This role will play a critical part in shaping our growth trajectory over the coming years.
• Reporting into the Head of Paid Marketing and working closely with our Director of Strategic Growth, you will be responsible for setting the growth strategy, managing a range of acquisition channels, identifying and driving forward new opportunities and tackling complex marketing challenges.

You will:

• Establish an ambitious growth strategy for acquiring new Business Saver customers across a range of new and existing channels, managing a significant annual budget.
• Identify untapped growth opportunities, planning and implementing structured trials to assess impact and scalability.
• Be responsible for the day-to-day management of a broad range of areas such as performance marketing, partnerships and affiliates, paid search, referral programs, product marketing initiatives and more.
• Work collaboratively with marketing colleagues across Paid Marketing, PR, Content, Comms, Brand and Creative.
• In addition to driving awareness, consideration and usage of our Business Saver, you will also be responsible for leading initiatives to optimise the marketing funnel.
• Collaborate with and influence cross-functional teams to ensure marketing activity aligns with the product roadmap and overall commercial priorities.
• Be accountable for performance and results, providing regular commentary to relevant team members and ExCo on marketing effectiveness.
• Be the expert on this area of financial services, staying close to industry developments and the broader competitive landscape.
• Work closely with the Commercial team on pricing strategy and decision-making.
• Drive a data-centric marketing approach, with a strong emphasis on customer value and payback.
• Develop a deep understanding of customer behaviour and how this influences our marketing decisions.
• Source and manage third-party providers.

Who you are

• Someone with a genuine interest in Moneybox and the services we offer.
• Excited about being part of a fast-growing company that's trying to make a positive mark on the world.
• A driven, ambitious individual who's looking to accelerate their career in a scale-up business.
• A proactive self-starter who combines a bias for action with a willingness to learn and solve problems independently.
• A strategic thinker who is able to break down complex problems into actionable components.
• A collaborative team player who is able to take feedback on board.
• A great communicator who has a passion for their work and the people they work with.

Experience and skills

• Minimum 7 years' relevant experience (within a start up / consumer tech / growth-stage business preferred).
• Proven track record of building effective marketing strategies and delivering results across a range of channels.
• Expert domain knowledge with experience of driving growth into B2B or B2C products / services.
• Data-driven and highly numerate.
• Strong organisational skills with meticulous attention to detail.
• Excellent stakeholder management skills and able to solve problems independently.