Brand, Campaigns and Marketing Lead

Join us in building a brand that inspires action. This is an exciting opportunity for an experienced marketing leader to drive brand awareness, customer engagement and organisational growth. Working across consumer and stakeholder audiences, you’ll lead the development of compelling campaigns and strategic marketing initiatives, leveraging the best mix of owned, earned and paid channels to maximise impact. You’ll be part of a dynamic team dedicated to helping people across the UK improve their financial wellbeing.

Role Overview

The Brand and Campaigns Marketing Lead will report directly to Corporate Director for Customer Engagement. In this role, you will be responsible for:

• Lead and develop marketing and brand strategies and campaigns across key areas of responsibility, ensuring alignment with business priorities and securing buy-in at senior levels, including Central Government.
• Collaborate with media and audience engagement teams to adopt a thematic approach to planning and delivery, utilising a mix of paid, earned, and owned marketing approaches.
• Manage a mixed-model design function comprising in-house experts and commissioned agencies, ensuring a balance that supports requests from across the business.
• Initiate and lead the 'Creative Hub', a matrix setup that brings together creatives from across MaPS in a community of practice.
• Manage a budget of approximately £4 million, focusing on the efficient allocation of resources while maintaining final budget oversight with the Corporate Director.
• Oversee key and high-value contracts and relationships with external suppliers, managing our reputation and associated risks effectively.
• Enhance the MoneyHelper brand's visibility and position MaPS as a significant player in the financial wellbeing space.
• Drive continuous improvement in all aspects of brand and marketing, supporting colleagues across MaPS to become brand ambassadors.
• Monitor, analyse, and report on engagement metrics to measure the effectiveness of campaigns and strategies, using data-driven insights to optimise performance.
• Manage and mentor a team of brand and marketing professionals, fostering a collaborative and innovative work environment.

You will need to demonstrate the following skills and experience:

• Extensive senior-level experience leading marketing, brand, communications, or campaign activity within a complex organisation.
• Experience of digital services is desirable.
• Proven experience in developing and executing successful communication strategies and engaging audiences effectively.
• Demonstrable experience in delivering high-impact campaigns using various channels, including paid, no-cost, and low-cost options.
• Excellent written and verbal communication skills, with the ability to produce compelling briefings and strategic advice quickly.
• Strong project management skills, capable of managing multiple projects and deadlines simultaneously.
• In-depth knowledge of market research, insight techniques, KPI evaluation, and data-driven performance optimisation.
• Experience in writing business cases and procuring marketing/communications services.
• Change management experience and a strong interest in financial wellbeing.

About Us

The Money and Pensions Service (MaPS) is based in Bedford, in a recently renovated modern office. This is a wonderful opportunity for you to become an integral part of a dynamic organisation, working to help people across the UK. At the heart of the Money and Pensions Service are our values - caring, connecting, and transforming, which are the foundation of our success. They permeate every area of our work and define all our business relationships and the way we work with each other.

Our Inclusive Working Environment

By fostering our values, we are immensely proud of the inclusive working environment that we have created. The diversity of our people is a strength that we embrace and wish to build upon, so we are committed to attracting people of all backgrounds. We work hard to ensure that we have a progressive approach to inclusion, equity, and belonging.

What We Offer

• Generous Annual Leave - 30 days plus Bank Holidays
• Pension scheme - contributions matched 2 to 1 (up to 10% of your salary)
• Interest-free loan for season tickets for buses and trains
• Cycle to work Scheme
• Subsidised eye tests & flu jabs
• Life assurance scheme
• Give as you earn scheme
• Employee assistance programme (EAP)
• PAM Assist and PAM Life scheme (Wellbeing)
• Enhanced family and sick pay
• Paid volunteering (2 days a year)
• Recognition Scheme
• Discounts portal to numerous retailers

Flexible Working

At MaPS, we take pride in our flexible approach to work. As standard, we work on a hybrid basis with a minimum of 2 days in the office per week. Hybrid working is a voluntary, non-contractual arrangement and our headquarters in Bedford will be your contractual place of work.

Career Development

In MaPS, we take career development seriously. We actively encourage and support applications from our existing MaPS colleagues. However, we do follow the Civil Service Commissioner recruitment principles, which means that you will be required to participate in a full, open, and fair process.

Important Information About Applying

To make sure your application reaches us safely, please submit it only through our official MaPS application links. Please also note that MaPS is unable to offer visa sponsorship at this time.

Reserve List

If you are successful at interview, we operate a reserve list where your details will be held for up to 6 months. Should a vacancy come available in that time with the same essential criteria, reserve list candidates will be offered that position with no further assessment required.

Application Process

The law requires that selection for appointment to the Civil Service is on merit on the basis of fair and open competition as outlined in the Civil Service Commission's Recruitment Principles.