Brand, Campaigns and Marketing Lead in Bedford

Brand and Campaigns Marketing Lead

£90,000 per annum

Bedford

Permanent

Hybrid Working

Join us in building a brand that inspires action.

This is an exciting opportunity for an experienced marketing leader to drive brand awareness, customer engagement and organisational growth. Working across consumer and stakeholder audiences, you'll lead the development of compelling campaigns and strategic marketing initiatives, leveraging the best mix of owned, earned and paid channels to maximise impact.

You’ll be part of a dynamic team dedicated to helping people across the UK improve their financial wellbeing.

Role Overview

The Brand and Campaigns Marketing Lead will report directly to Corporate Director for Customer Engagement. In this role, you will be responsible for:

Key Responsibilities:

• Lead and develop marketing and brand strategies and campaigns across key areas of responsibility, ensuring alignment with business priorities and securing buy-in at senior levels, including Central Government.
• Collaborate with media and audience engagement teams to adopt a thematic approach to planning and delivery, utilizing a mix of paid, earned, and owned marketing approaches.
• Manage a mixed-model design function comprising in-house experts and commissioned agencies, ensuring a balance that supports requests from across the business.
• Initiate and lead the 'Creative Hub', a matrix setup that brings together creatives from across MaPS in a community of practice.
• Manage a budget of approximately £4 million, focusing on the efficient allocation of resources while maintaining final budget oversight with the Corporate Director.
• Oversee key and high-value contracts and relationships with external suppliers, managing our reputation and associated risks effectively.
• Enhance the MoneyHelper brand's visibility and position MaPS as a significant player in the financial wellbeing space.
• Drive continuous improvement in all aspects of brand and marketing, supporting colleagues across MaPS to become brand ambassadors.
• Monitor, analyse, and report on engagement metrics to measure the effectiveness of campaigns and strategies, using data-driven insights to optimise performance.
• Manage and mentor a team of brand and marketing professionals, fostering a collaborative and innovative work environment.

You will need to demonstrate the following skills and experience.

To excel in this role, you will need to demonstrate:

• Extensive senior-level experience leading marketing, brand, communications, or campaign activity within a complex organisation. Experience of digital services is desirable.
• Proven experience in developing and executing successful communication strategies and engaging audiences effectively.
• Demonstrable experience in delivering high-impact campaigns using various channels, including paid, no-cost, and low-cost options.
• Excellent written and verbal communication skills, with the ability to produce compelling briefings and strategic advice quickly.
• Strong project management skills, capable of managing multiple projects and deadlines simultaneously.
• In-depth knowledge of market research, insight techniques, KPI evaluation, and data-driven performance optimization.
• Experience in writing business cases and procuring marketing/communications services.
• Change management experience and a strong interest in financial wellbeing.

About Us

The Money and Pensions Service (MaPS) is based in Bedford, in a recently renovated modern office. This is a wonderful opportunity for you to become an integral part of a dynamic organisation, working to help people across the UK.

At the heart of the Money and Pensions Service are our values – caring, connecting, and transforming, which are the foundation of our success. They permeate every area of our work and define all our business relationships and the way we work with each other. We’re not only looking for the best people to come and work for us, but we need people who align themselves with our values:

• Caring
  We care about our colleagues and the people whose lives we are here to transform.
• Connecting
  We will transform lives through our ability to make positive connections.
• Transforming
  We are committed to transforming lives and making a positive societal impact.

Our Inclusive Working Environment

By fostering our values, we are immensely proud of the inclusive working environment that we have created. The diversity of our people is a strength that we embrace and wish to build upon, so we are committed to attracting people of all backgrounds. We work hard to ensure that we have a progressive approach to inclusion, equity, and belonging. We really do want our colleagues to “bring their whole selves to work.”

Our colleague and ally networks encompass LGBTQ+, neurodiversity, women’s health, men’s health, ethnicity, and diversity.

What We Offer

• Generous Annual Leave – 30 days plus Bank Holidays
• Pension scheme – contributions matched 2 to 1 (up to 10% of your salary)
• Interest-free loan for season tickets for buses and trains
• Cycle to work Scheme
• Subsidised eye tests & flu jabs
• Life assurance scheme
• Give as you earn scheme
• Employee assistance programme (EAP)
• PAM Assist and PAM Life scheme (Wellbeing)
• Enhanced family and sick payPaid volunteering (2 days a year)
• Recognition Scheme
• Discounts portal to numerous retailers

Flexible Working

At MaPS, we take pride in our flexible approach to work. As standard, we work on a hybrid basis with a minimum of 2 days in the office per week. Hybrid working is a voluntary, non-contractual arrangement and our headquarters in Bedford will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business needs, but personal and other relevant circumstances will also be considered. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.

Career Development

In MaPS, we take career development seriously. We actively encourage and support applications from our existing MaPS colleagues. However, we do follow the Civil Service Commissioner recruitment principles, which means that you will be required to participate in a full, open, and fair process.

Job Reference: MaPS01300

Close Date: 01/09/2026