Growth Marketer

We're building a product that already saves real users real money - a journalist at the i Paper saved £500 a month using Aida and wrote about it. The job for 2026 is to prove we can do that at scale, and to validate the channel mix and unit economics that get us there. This is a hands-on role for someone who is happy to learn by testing, iterates quickly, and treats every channel as evidence rather than belief. You'll own the experiment pipeline that sits at the heart of our go-to-market strategy: generating ideas, testing them rigorously, scaling what works, and reporting clearly on what doesn't.

About Money Means

Money Means exists because good financial guidance has always been a privilege, and we think that's wrong. We’re building Aida, an AI-powered tool that gives people genuinely useful, personalised financial guidance (and in the near future - financial advice) without the cost or jargon of traditional advice. We’re a mission-driven team of 13 passionate about creating a positive impact, fostering a fast-paced, agile, and innovative environment where your skills and ideas can truly make a difference.

Key Responsibilities

• Own the experiment pipeline end to end: generate ideas, prioritise, test rigorously, scale what works, and wind down what doesn't.
• Run a weekly experiment cadence - set the week's bets and review results as they come in. Report weekly to the team on what's working and what isn't, and propose where to double down or pull back.
• Execute the GTM framework set by our strategy partner across a mix of paid, organic and partnership channels, giving each one a fair shot before it earns sustained budget.
• Hold tight cost discipline on a deliberately lean budget - every pound has to earn its keep, and every channel reports against a shared definition of what 'working' looks like.
• Own the operational view of every channel: spend, conversion, and the unit-economic metrics that tell us whether the mix is actually working.
• Build the journeys that turn new users into engaged ones, and engaged ones into paid subscribers.

How You’ll Work With AI Tools

AI tools are how we expect this work to get done, not an optional extra. You’ll use Claude and similar tools to draft creative, build landing pages, sketch flows, generate test variants, analyse channel performance, and write campaign briefs. We’re not looking for someone who has been doing this for years but we are looking for someone who already uses these tools by default and looks for ways to remove manual work from their day.

Everyone in the team has a Claude Max subscription, and we top that up with an AI tools allowance. We expect people to use them.

What This Role Isn’t

• Not a Head of Marketing - strategy sits with our Marketing Strategy partner; you own the experiment pipeline.
• Not a single-channel specialist - you’ll work across the full mix, not optimise one funnel forever.
• Not a B2B marketer - our audience is consumers making real financial decisions, often for the first time.
• Not a marketing coordinator - you own outcomes, not just the process behind them.

How We Work

• Test, kill, scale. Every channel runs as a test before it earns budget. If something can’t earn its keep, we pull the spend.
• Weekly cadence. We work week to week - ideate, run them, read what’s available, scale or wind down accordingly. Nothing waits for quarterly review.
• Outcomes over outputs. We measure what users actually do with the product, not just how many sign up.
• No fluff. Every channel has to earn its place through evidence - we don’t fund what we can’t measure.
• Get it live, then learn. We’d rather launch something quickly and improve as we go than hold back until it’s polished.
• AI tools are part of the workflow, not optional extras.
• Fast-moving start-up environment - the people who thrive here are the ones who like that.

Why You’ll Thrive Here

• Build the growth engine, don’t just run someone else’s. The strategy will be in place; you turn it into a working experiment pipeline. By Year 2, the channel mix you’ve validated is the foundation of our Series A story.
• A first commercial AI financial adviser. Aida is the first AI to score 91–94% across all six CII Financial Advice exams and founded by a Chartered Financial Planner with 19 years of advisory experience. The PR angles are real.
• Outcome-led category. 70% of advisory clients arrive via referral. We’re building Aida so the same loop holds at scale. You’ll be measuring trust as much as acquisition.
• Real numbers, real budget. This isn’t a hire to 'figure out marketing from scratch'. The audience, positioning and channel framework will be in place. The budget is allocated. The job is to make it work.
• Join at the right moment. Beta is live, the unit economics are validated, and 2026 is the year we prove they hold at scale. There’s room to make a real mark.

Key Skills & Experience

• 3+ years in growth marketing, performance marketing or demand generation - ideally for a D2C digital consumer product.
• A track record of running structured experiments and reporting honestly on what worked and what didn’t, not a portfolio of one-off campaigns.
• Hands-on experience with question-led organic acquisition: SEO and answer-engine optimisation (AEO). You know how to build content around high-intent questions, get found in both Google and AI answers, and convert that traffic into product users. You’ll be live on this from week one.
• Experience running creator and micro-influencer partnerships in money, lifestyle, parenting or other trust-led categories. You can brief authentically, structure attribution properly, test partnerships at pace, and scale the handful that earn it.
• Hands-on experience running paid social end-to-end (Meta, TikTok, LinkedIn) -creative briefs, audience targeting, landing page testing, budget management.
• Comfortable with the data: you can pull a report, spot a trend, and act on it. Bonus if you’ve worked in a tool that ties spend to lifecycle outcomes (e.g. HubSpot, Customer.io, GA4).
• Experience with at least one of: referral programme design (especially value-triggered, not signup-triggered), lifecycle marketing across email/push/in-app, or community seeding (Reddit UK PF, Mumsnet, MSE forums).
• AI-native by default: you use Claude, ChatGPT, Cursor or similar as your working environment, not as a side experiment.
• Strong commercial judgement: you can read a CAC payback curve, hold the unit economics in your head, and protect them when a channel starts to drift.
• Comfort with ambiguity, imperfect V1s, and a start-up pace where priorities shift.

Bonus points

• Experience in fintech, financial services or another regulated environment.
• A working understanding of Consumer Duty or how regulation shapes what you can and can’t say in marketing.
• Experience scaling a D2C product from low thousands to tens of thousands of users.
• Familiarity with behavioural finance principles or user psychology in high-stakes decision contexts.

Our Interview Process

• Initial conversation - a chance to get to know each other, talk through your experience, and share more about Aida and where we’re headed.
• One-page plan - you’ll prepare a one-page plan covering how you’d reach 30,000 users in 12 months: which channels you’d prioritise, what you’d test first, what tools you’d use, and what you’d expect each channel to cost. We’re more interested in how you think than in a polished final deck.
• Team session - meet the people you’d be working with day-to-day to present your plan and walk us through your thinking.

What You’ll Get

• Salary: £50,000 - £65,000.
• Pension: 5% employee contribution, 3% from us.
• Annual leave: 24 days plus bank holidays plus a festive shutdown.
• Death in Service: lump sum of 6x salary.
• Income Protection: 75% of salary (plus pension contributions) for up to 3 years if you’re unable to work.
• EMI share options. Real ownership in the company’s success based on achieving quarterly team targets. Options vest over four years with a one-year cliff, and there are meaningful tax advantages through the government-backed EMI scheme. We’re happy to walk you through how it works.
• GP on Demand: same-day virtual GP appointments.
• Care Concierge: support with arranging care for a family member.
• Employee Assistance Programme: 24/7 confidential support across mental health, legal, financial, and family matters.
• Mental health support: up to 4 therapy sessions a year through Spill, with the option to ask for more.
• AI Allowance: A monthly allowance for AI tools or subscriptions that make you better at your job. This is in addition to a Claude Max subscription which everyone in the team has.
• Work from Anywhere: based anywhere in the UK, with up to 3 months overseas per year.

Equal Opportunities

We’re committed to building a team that reflects the diversity of the people Aida is built to serve. We welcome applications from people of all backgrounds, and we’d rather hear from someone who brings something different than hire the same profile twice. If you don’t tick every box but think you’d be great in this role, please apply anyway. If you need any adjustments during the application or interview process, just let us know.

Ready to Make a Difference? Apply today and help us create a world where everyone has access to the financial advice they need!