Pockit and Monese are the all-in-one money apps that make it easy for people to access and manage the financial tools that put them in control of their money. We provide vital financial services, from accounts and cards through to income advance. In October 2024, Pockit acquired Monese, creating the leading fintech for low-income individuals and those who are poorly served by traditional banks. The combined business serves over three million customers across the UK and Europe.
About us:
We're a lively, diverse and international team, based across offices in London, Newcastle, Tallinn and remote teams in central Europe. You'll be joining a team that fosters curiosity, ambition, accountability, and resilience and we know you'll be made to feel at home straight away.
What you'll be doing:
Build, execute, and iterate campaigns across email, push, SMS, in-app, and on-platform messaging in Braze
Monitor campaign performance closely and prepare post-campaign reports with actionable insights
Immerse yourself in qualitative and quantitative user data analysis
Use data and segmentation models to deliver the right message to the right user, through the most effective channel
Contribute to and implement A/B tests as part of structured testing plans
Collaborate closely with Marketing, Product, Data, and BI teams to align on strategy and execution
Key Responsibilities:
Support the CRM lifecycle roadmap, ensuring ongoing monitoring, evaluation, and optimisation of all activity
Analyse user data to identify opportunities and challenges, using insights to drive informed decisions
Create and optimise customer engagement campaigns across email, SMS, push, and in-app messaging
Own campaign delivery, QA, and audience segmentation to ensure accurate, timely execution
Track key performance indicators and turn results into clear recommendations for continuous improvement
Collaborate with data and BI experts to support data-driven decision-making
What we're looking for:
At least 3 years of relevant CRM experience in a consumer-facing environment
Hands-on experience with Braze or a comparable CRM/marketing automation platform, used to build and execute campaigns
Comfortable with tech-related terminology (e.g. SDK, API) and able to adapt quickly to new tools
Knowledge of HTML and CMS systems is a plus
Ability to translate customer needs and insights into a meaningful, actionable strategy
Experience project managing multiple workstreams and prioritising effectively
Fluent English; experience in multi-national or multi-lingual environments is a valuable asset
Bonus points: experience in banking, fintech, or another regulated industry
Why Join Us:
Join a mission-driven company working at the intersection of technology and financial inclusion.
Work with a diverse, entrepreneurial, and ambitious team.
Make a real impact in a scale-up with global reach and strong growth potential.
Competitive compensation and benefits, including share options, Bupa private healthcare and flexible working.
Work Location:
The primary place of work is Pockit’s headquarters in Marylebone, London, where the role will be expected to be in the office 3 days a week (Monday, Tuesday and Thursday).
CRM Specialist in London employer: Monese
Pockit and Monese offer an exceptional work environment for the Group Accounting Manager, where you will be part of a vibrant, diverse team dedicated to financial inclusion. Located in the heart of Marylebone, London, employees enjoy competitive compensation, flexible working arrangements, and opportunities for professional growth within a fast-paced fintech scale-up. Join us to make a meaningful impact while collaborating with ambitious colleagues who value curiosity and accountability.
