Company Description
We are creating a banking experience like never before. Fresh like the flavor of mint, an experience that reimagines how you think about banking. A bank built for your smartphone architected around your lifestyle. Built on the foundations of socially responsible banking and cutting-edge technology, we bring to you, digital financial services that are intelligent, unique, and most important, Refreshingly delightful.
Job Description
What your role will involve:
- Define the marketing strategy for the launch of Ummah Finance
- Create, execute and manage performance marketing campaigns aimed at driving growth for the business
- Develop and manage strategic partner relationships
- Define and own the CRM strategy
- Create and maintain growth marketing dashboards to measure the performance of campaigns
- Collaborate with the Product Team to gain insight into consumer behavior and ensure continuous improvement of the proposition
- Build and optimise buyer and seller funnels to drive conversions
- Execute on referral and influencer marketing
Qualifications
What we’re looking for:
- 3+ years of experience in marketing
- Experience in a marketing leadership role, either in a startup or consumer-facing business
- A track record of having worked extensively across performance marketing channels
- Consumer-centric with a deep knowledge of utilising data and insights to drive marketing performance and ROI
- Proficient with Google Analytics and Excel
- Demonstrated highly creative or even unorthodox ways of communicating and promoting the brand
- An entrepreneurial mindset with strong ability to execute
Additional Information
BENEFITS
- Opportunity to join as co-founder and have equity in the business.
- Fast paced start-up experience at a company looking to disrupt a massive market
- Work with a small high-performance team who will fight beside you to accomplish the amazing
- Opportunity to have a say in the business direction from the very start.
Please note: We will give equity until our funding round is complete by the end of the year.
How to prepare for a job interview at MoneeMint
✨Know Your Marketing Strategy
Before the interview, make sure you have a solid understanding of the marketing strategy you would propose for Ummah Finance. Think about how you can leverage performance marketing channels and consumer insights to drive growth. Be ready to discuss specific campaigns you've executed in the past and how they relate to the role.
✨Showcase Your Data Skills
Since the role requires proficiency in Google Analytics and Excel, brush up on your data analysis skills. Prepare to discuss how you've used data to inform marketing decisions and improve ROI in previous roles. Bring examples of dashboards or reports you've created to measure campaign performance.
✨Demonstrate Creativity
This company values unorthodox ways of communicating and promoting the brand. Think outside the box and come prepared with innovative ideas for marketing campaigns. Share any unique strategies you've implemented before that led to successful outcomes, and be ready to brainstorm new concepts during the interview.
✨Emphasise Collaboration
Collaboration with the Product Team is key in this role. Highlight your experience working cross-functionally and how you've gained insights into consumer behaviour. Be prepared to discuss how you would work with other teams to ensure continuous improvement of the product proposition and drive conversions.
