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- Tasks: Create educational content to boost our visibility on AI platforms for sensitive skin solutions.
- Company: Exciting London-based supplement and skincare brand with a focus on innovation.
- Benefits: Freelance flexibility, creative freedom, and the chance to shape impactful content.
- Why this job: Make a real difference in the skincare community while showcasing your writing skills.
- Qualifications: Strong writing skills, knowledge of skincare, and experience with schema and knowledge graphs.
- Other info: Opportunity to work on a unique project with potential for future collaborations.
The predicted salary is between 30000 - 40000 £ per year.
We are a London-based supplement and skincare brand looking for a GEO freelancer to help us appear in AI-generated answers on tools like ChatGPT, Perplexity, Claude, and Google Gemini when people search for sensitive skin solutions. This will be executed specifically through educational content creation on our website. Please note, this job is for freelancers only, and there is no opportunity for an ongoing role.
DELIVERABLES
- Educational content creation - High priority
Write 30 longform articles/blogs targeting the specific questions AI tools get asked — e.g. "best skincare for perioral dermatitis", "niacinamide percentage for sensitive skin", "probiotics for hormonal acne". Content must be genuinely educational, not promotional but also integrate on site appropriately (include shoppable CTA in the page etc). This is an end-to-end build, must be confident to build pages on Shopify. - Schema markup & structured data - Medium priority
Implement Product schema, FAQ schema, and Review schema across the site so AI crawlers (especially Perplexity and Bing/Copilot) can extract facts cleanly. - Knowledge graph presence - Medium priority
Create or verify a Wikidata/Wikipedia entity for Monday Muse with accurate, citable facts (founder, founding year, Harrods stockist, product philosophy etc). Claude and ChatGPT weight entities in knowledge graphs.
SKILLS WE'RE LOOKING FOR
- Writing with conviction (not chatbot-style)
- Supplement/skincare/beauty industry knowledge essential
- Schema / structured data
- Knowledge graph editing
WHAT TO INCLUDE IN YOUR PROPOSAL
Please share examples of GEO or AI visibility work you have done for other brands, your proposed approach for a brand in a niche like ours, and an estimated timeline and rate for the deliverables above. Skincare or wellness experience is a strong plus.
GEO Specialist in London employer: Monday Muse
Contact Detail:
Monday Muse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GEO Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the skincare and supplement industry on LinkedIn or other platforms. Join relevant groups and engage in discussions to get your name out there.
✨Tip Number 2
Showcase your expertise! Create a portfolio of your best work related to GEO and AI visibility. Make sure it highlights your writing skills and knowledge of the skincare niche, so potential clients can see what you bring to the table.
✨Tip Number 3
Don’t be shy about applying through our website! We love seeing freelancers who are proactive. Tailor your application to show how your skills align with our needs for educational content creation.
✨Tip Number 4
Stay updated on trends! Follow the latest in AI and skincare to ensure your content is relevant. This will not only help you in your applications but also in creating engaging articles that resonate with readers.
We think you need these skills to ace GEO Specialist in London
Some tips for your application 🫡
Show Off Your Writing Skills: Make sure your writing shines through in your application. We want to see your ability to create engaging, educational content that speaks directly to our audience. Share samples that showcase your unique voice and style!
Tailor Your Approach: Don’t just send a generic application! Take the time to explain how you’d tackle our specific needs in the skincare niche. We’re looking for someone who understands our brand and can create content that resonates with our target audience.
Highlight Relevant Experience: If you've worked on GEO or AI visibility projects before, let us know! Share examples of your past work that relate to our industry. This will help us see how you can bring value to our team right from the start.
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep it professional. Be clear about your proposed timeline and rates, and don’t forget to include any relevant experience in skincare or wellness. Apply through our website to make sure we see your application!
How to prepare for a job interview at Monday Muse
✨Know Your Stuff
Make sure you brush up on the skincare and supplement industry. Familiarise yourself with common terms and issues, especially those related to sensitive skin. Being able to speak confidently about topics like niacinamide or probiotics will show that you’re not just a writer, but someone who understands the field.
✨Showcase Your Work
Bring examples of your previous GEO or AI visibility work. If you've created educational content before, have it ready to share. This will help demonstrate your ability to write with conviction and create genuinely educational material, which is exactly what they’re looking for.
✨Be Ready to Discuss Strategy
Think about how you would approach creating content for their niche. Be prepared to discuss your proposed strategy for targeting specific questions that AI tools get asked. This shows that you’re proactive and can think critically about the role.
✨Understand Technical Requirements
Familiarise yourself with schema markup and structured data. Be ready to discuss how you would implement these elements on their site. Showing that you understand the technical side of things will set you apart from other candidates who may only focus on writing.