At a Glance
- Tasks: Own and execute the go-to-market strategy for monday Campaigns, driving product adoption and sales.
- Company: Join monday.com, a fast-growing tech company transforming CRM and marketing efforts.
- Benefits: Competitive salary, dynamic team environment, and opportunities for professional growth.
- Why this job: Make a real impact on revenue and shape strategies in a competitive SaaS landscape.
- Qualifications: 5+ years in B2B SaaS GTM roles with strong collaboration and strategic thinking skills.
- Other info: Be part of a collaborative team redefining how businesses scale their CRM.
The predicted salary is between 36000 - 60000 £ per year.
Overview
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As the GTM Manager for monday Campaigns – monday.com\’s new product for marketeers, you will own and execute the go-to-market strategy for one of our most strategic growth drivers within the CRM Suite. Sitting under the CRM GTM function, you will bridge product, marketing, sales, and customer success to ensure monday Campaigns delivers maximum impact. You will define repeatable sales motions, craft compelling narratives, equip the field with enablement assets, and drive adoption with our existing CRM customers while capturing new logos.
This is a pivotal role within our rapidly scaling CRM business unit, reporting to the CRM Suite GTM Lead and closely collaborating with Product Marketing, Strategic GTM, and Sales Enablement teams.
Responsibilities
- GTM Strategy & Execution: Develop and operationalise the go-to-market plan for monday Campaigns, aligning with the broader CRM Suite goals.
- Field Enablement: Create and deliver enablement materials, talk tracks, demos, and competitive insights that empower sellers to win.
- Product Positioning: Collaborate with PMM to refine messaging, pricing, and packaging that resonate with our target ICP (100-1500 employee orgs; marketing teams, lifecycle, CRM marketing, automations).
- Cross-functional Collaboration: Work closely with Product, PMM, and Revenue teams to capture voice-of-customer, build the product roadmap, and align on launch milestones.
- Launch Management: Lead field readiness for product launches, ensuring timelines, resources, and stakeholder buy-in.
- Sales Support: Partner with Account Executives and Sales Engineers on strategic deals, ensuring smooth handoffs and consistent product narratives.
- Market Intelligence: Track competitors and market trends to inform enablement and positioning.
- Pipeline Impact: Own targets around adoption, usage, and pipeline contribution
Qualifications
- 5+ years in B2B SaaS GTM, Sales Enablement roles, preferably with marketing automation or CRM products.
- Product Marketing, CRM understanding is highly valued
- Proven experience launching new products and driving adoption at scale.
- Strong collaboration skills with Product, PMM, Sales, and Customer Success.
- Ability to distill complex technical features into compelling value propositions.
- Experience in building enablement content and delivering high-impact sales training.
- Strategic thinker with a bias for action and results.
- Understanding of the CRM and Marketing Automation ecosystem, especially within mid-market and enterprise segments.
Why monday.com?
- Work on one of monday.com\’s fastest-growing product lines with direct impact on revenue.
- Be part of a dynamic, collaborative team that\’s redefining how businesses scale their CRM and marketing efforts.
- Opportunity to shape GTM strategy in one of the most competitive SaaS categories.
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GTM Manager (CRM Suite) employer: monday.com
Contact Detail:
monday.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Manager (CRM Suite)
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their goals, especially around CRM and marketing automation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace GTM Manager (CRM Suite)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the GTM Manager role. Highlight your experience in B2B SaaS, especially with CRM products, and showcase any successful product launches you've been part of. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your skills align with our goals at monday.com. Don't forget to mention your collaboration experience with cross-functional teams – it's key for this position!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive adoption and impact pipeline. Numbers speak volumes, so if you’ve got metrics to back up your successes, flaunt them!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our dynamic team at monday.com!
How to prepare for a job interview at monday.com
✨Know Your GTM Strategy Inside Out
Before the interview, make sure you thoroughly understand go-to-market strategies, especially in the context of CRM products. Be ready to discuss how you would develop and operationalise a GTM plan for monday Campaigns, and think about specific examples from your past experience that demonstrate your expertise.
✨Showcase Your Collaboration Skills
This role requires strong collaboration with various teams. Prepare to share examples of how you've successfully worked with Product, Marketing, and Sales teams in the past. Highlight any specific projects where your collaboration led to successful product launches or increased adoption rates.
✨Craft Compelling Narratives
As a GTM Manager, you'll need to distill complex features into compelling value propositions. Practice explaining technical concepts in simple terms. Bring along examples of enablement materials or sales training content you've created that effectively communicated product benefits to different audiences.
✨Stay Updated on Market Trends
Familiarise yourself with current trends in the CRM and marketing automation space. Be prepared to discuss competitors and how their strategies might impact monday.com. Showing that you're informed about the market will demonstrate your strategic thinking and readiness to contribute to the team.