Digital Director, Strategy & Planning in Kennington

Agency:InitiativeJob Function:MediaJob Subfunction: Media Planning and BuyingJob Description:Director, Planning (Digital)About UsWe are a dynamic, collaborative media team working with a high-profile global B2B technology brand across Europe.
To be considered for an interview, please make sure your application is full in line with the job specs as found below.
Our partnership is well established, and we pride ourselves on combining strategic thinking, digital expertise and innovation to deliver impactful, best-in-class work.Based in London, this role sits within our EMEA team and offers the opportunity to shape digital partnership strategies across multiple markets.
You’ll join a fast-paced and ambitious environment where curiosity, collaboration and innovation are encouraged, with the opportunity to work on exciting, high-profile campaigns.We are committed to offering agile working options and creating an environment where our people can develop, grow and do their best work.Key ResponsibilitiesLead the development, execution and optimisation of direct digital partnership strategies across EMEA, ensuring activity aligns with client objectives and KPIs.Develop strategic, insight-led partnership recommendations using data, research and analytics to inform partner selection and maximise campaign performance.Identify and unlock innovative partnership opportunities across the evolving digital media landscape, including opportunities that extend into TV, BVOD and cross-channel activations.Build strong, trusted client relationships, confidently presenting strategies, recommendations and performance narratives.Work closely with Strategy, Analytics, Investment, Programmatic and Client