b Overview /b p In this role you will own adidas measurement outcomes, turning MMM, brand tracking and experimentation evidence into guidance that informs planning. You will ensure learnings from one market scale across the global structure, supporting the measurement and effectiveness function. You’ll work within a data-driven, cross-market team to shape how insights drive planning and performance. This is a mission-critical role at the intersection of data, AI-enabled services, and global brand effectiveness. /p b Responsibilities /b ul li Translate MMM, brand tracking and experimentation findings into planning-ready guidance /li li Drive cross-market knowledge sharing so learnings propagate across markets /li li Build and maintain the measurement and effectiveness function for adidas within the global structure /li li Collaborate with cross-functional teams to align measurement insights with strategy and planning /li li Support ongoing measurement initiatives and ensure scalable, impactful outputs /li /ul b Key requirements /b ul li MMM (Marketing Mix Modeling) /li li brand tracking /li li experimentation /li li data analysis /li /ul
Effectiveness Manager employer: Momentum Worldwide
At Credera, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. With a flexible hybrid working model and a commitment to employee growth, we offer personalised development opportunities and the chance to work on impactful projects across various public sector clients. Our competitive compensation package and supportive team environment ensure that your contributions are recognised and valued, making it an exciting place to advance your career in cloud technology.
