At a Glance
- Tasks: Lead social media and community strategy, creating engaging content for parents in the UK.
- Company: Join a dynamic team at Momcozy, focused on supporting parents and parents-to-be.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with creative teams and engage with a vibrant community.
- Why this job: Make a real impact by building a supportive community and driving brand awareness.
- Qualifications: 5+ years in social media management with a passion for parenting topics.
The predicted salary is between 40000 - 50000 £ per year.
About the Role
Location: London, UK (Remote)
We are looking for an experienced and highly creative Social Media & Community Manager to lead Momcozy’s social media, community and forum strategy in the UK. This role will be responsible for building a strong and engaged community of parents and parents-to-be through compelling, locally relevant content and meaningful conversations. You will own the end-to-end management of our social channels, online communities and key parenting forums, helping to grow brand awareness, strengthen customer loyalty and drive traffic and conversion. You will also play a key role in gathering consumer insights and translating them into actionable recommendations for our Brand, Product and E-commerce teams.
Key Skills & Experience
- Exceptional copywriting and storytelling skills, with a strong understanding of tone of voice and brand consistency.
- Highly creative, with a keen eye for trends and a deep understanding of what resonates with UK audiences.
- Strong visual judgement and attention to detail.
- Proven experience managing social media and community channels end-to-end.
- Excellent communication and stakeholder management skills.
- Strong analytical skills and confidence using performance data to inform decision-making.
- Highly organised, proactive and comfortable managing multiple projects simultaneously.
- A genuine passion for pregnancy, postpartum, breastfeeding and parenting.
Key Responsibilities
- Social Media Management Strategy & Planning
- Own and deliver Momcozy’s UK social media strategy across Instagram, TikTok, Facebook, Pinterest and emerging platforms.
- Develop monthly and quarterly content plans aligned with brand priorities, product launches, key trading periods and seasonal moments.
- Ensure all activity supports wider business objectives, including awareness, engagement, community growth and revenue.
- Content Creation & Production
- Plan and manage monthly content shoots for priority products and campaigns.
- Write creative briefs and scripts, review casting and approve final assets.
- Work with external creators, photographers and production partners to deliver high-quality, on-brand content.
- Create and schedule engaging content across all social channels.
- Community Growth & Engagement
- Manage day-to-day community engagement, including comments, direct messages and conversations.
- Develop engagement-led initiatives such as giveaways, Q&As and user-generated content campaigns.
- Identify and amplify high-performing content through paid boosting.
- Drive traffic to the website and owned community channels.
- Reporting & Optimisation
- Monitor channel performance and report on key metrics, including reach, engagement, follower growth, traffic and conversion.
- Conduct monthly reviews and use insights to continuously refine content and channel strategy.
- Community Management
- Develop and execute the UK community strategy to foster an active and supportive network of mums and mums-to-be.
- Create and moderate conversations around pregnancy, postpartum recovery, breastfeeding, baby sleep and parenting.
- Recruit and nurture a network of brand advocates and micro-creators (KOCs).
- Gather customer feedback and emerging insights to inform marketing and product development.
- Produce quarterly insight reports highlighting consumer trends, concerns and opportunities.
- Partner with the social team to grow community membership and engagement.
- Parenting Forum Management
- Manage Momcozy’s presence on leading UK parenting forums, including Mumsnet and Netmums.
- Create and seed discussion topics, reviews and recommendation posts.
- Engage authentically in conversations to build trust and credibility.
- Monitor sentiment, identify recurring themes and escalate relevant feedback internally.
- Produce regular forum and sentiment reports.
- Cross-Functional Collaboration
- Work closely with Brand, Creative, Paid Media, E-commerce and Product teams to deliver integrated campaigns.
- Brief and manage external agencies, freelancers and content creators.
- Ensure social, community and forum activity is aligned with the wider marketing calendar.
Requirements
- 5+ years’ experience in social media, community management or content marketing.
- Proven track record of growing and engaging social audiences for consumer brands.
- Experience in baby, maternity, parenting or women’s lifestyle brands is highly desirable.
- Strong understanding of the UK parenting landscape and digital media ecosystem.
- Excellent written and spoken English.
- Confident working in a fast-paced, entrepreneurial environment.
- Highly organised, data-driven and commercially minded.
What Success Looks Like
- Growth in social followers and engagement across key platforms.
- Increased community membership, retention and activity.
- Positive brand sentiment and stronger advocacy on parenting forums.
- Higher traffic and conversion from social and community channels.
- Actionable consumer insights that influence marketing and product decisions.
Social Media & Community Manager (UK) in Warrington employer: Momcozy
Momcozy is an exceptional employer that fosters a vibrant and inclusive work culture, particularly for those passionate about parenting and community engagement. With a focus on creativity and collaboration, employees are encouraged to develop their skills through various growth opportunities while working remotely from London. The company values meaningful contributions, offering a unique chance to connect with a supportive network of parents and make a real impact in the lives of families across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Community Manager (UK) in Warrington
✨Tip Number 1
Get your social media game on point! Showcase your creativity by sharing engaging content that resonates with parents. Use platforms like Instagram and TikTok to demonstrate your understanding of trends and what makes UK audiences tick.
✨Tip Number 2
Network like a pro! Join parenting forums and engage in conversations. Building relationships with other parents and influencers can help you gain insights and grow your community presence. Plus, it shows you’re genuinely interested in the parenting landscape.
✨Tip Number 3
Don’t forget about data! Use analytics to track your social media performance. Understanding what works and what doesn’t will help you refine your strategy and make informed decisions that drive engagement and conversion.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive. Show us your passion for parenting and community management by submitting your application directly. It’s a great way to stand out from the crowd!
We think you need these skills to ace Social Media & Community Manager (UK) in Warrington
Some tips for your application 🫡
Show Off Your Copywriting Skills:Make sure your application showcases your exceptional copywriting and storytelling skills. Use a tone that reflects our brand's voice and demonstrates your understanding of what resonates with UK audiences.
Be Creative and Trend-Savvy:We want to see your creativity shine! Include examples of how you've tapped into trends or created engaging content in your previous roles. This will show us you're not just following the crowd but leading it.
Highlight Your Community Engagement Experience:Share specific instances where you've successfully managed online communities or social media channels. We love seeing how you've fostered engagement and built trust within a community, especially in parenting spaces.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we can't wait to hear from you!
How to prepare for a job interview at Momcozy
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Understand their unique features and how they cater to UK audiences. This will show your potential employer that you’re not just familiar with social media, but you know how to leverage each platform effectively.
✨Showcase Your Creativity
Prepare examples of your past work that highlight your copywriting and storytelling skills. Bring along a portfolio or case studies that demonstrate your ability to create engaging content. Be ready to discuss how you’ve used creativity to drive engagement and community growth in previous roles.
✨Engagement is Key
Think about how you would manage community engagement for Momcozy. Come up with a few ideas for initiatives like giveaways or Q&As that could resonate with parents. This will show that you’re proactive and have a genuine passion for building a supportive community.
✨Data-Driven Decisions
Be prepared to discuss how you’ve used performance data to inform your strategies in the past. Bring examples of metrics you’ve tracked and how they influenced your content or community management decisions. This will demonstrate your analytical skills and your ability to adapt based on insights.
