At a Glance
- Tasks: Lead PR strategies across Europe, managing media relations and brand activations.
- Company: Join a fast-growing global brand in the mother and baby sector.
- Benefits: Regional leadership role with opportunities for growth and impact.
- Other info: Collaborative culture that values ownership and initiative.
- Why this job: Shape brand presence and empower mothers through innovative storytelling.
- Qualifications: 5+ years in PR with strong networks in the European parenting market.
The predicted salary is between 43200 - 72000 £ per year.
Location: UK/Germany
Momcozy seeks an experienced and well-connected Brand PR Manager to join our European team. This role will lead brand communication and product PR strategies across the UK, Germany, France, Italy, and Spain, leveraging HQ resources to amplify brand presence and establish industry-leading influence in the mother and baby sector.
Key Responsibilities:
- Regional Strategy & Execution
- Develop and implement Pan-European PR strategies for brand/products across digital and traditional media.
- Lead press releases, media relations, trend-driven campaigns, and brand activations.
- Execute integrated communication plans for product launches, sales peaks, and User Care Month.
- Media & KOL Management
- Maintain/expand networks with Pan-European core media, parenting vertical media, KOLs, and experts.
- Build local media/KOL databases in UK/FR/DE/IT/ES and drive monthly exposure plans.
- Crisis Management
- Act as regional brand spokesperson when necessary.
- Establish local monitoring/crisis response protocols with the global PR team.
- Cross-functional Collaboration
- Partner with regional social, e-commerce, offline, content, and design teams.
- Share local insights with HQ PR and synchronize with global campaigns.
Qualifications:
- Bachelor’s+ in PR, Communications, Marketing, or related fields.
- 5+ years in PR; candidates from top mother/baby brands (e.g., Medela, Philips Avent, Pigeon, Pampers) or agencies preferred.
- Deep knowledge of European parenting market with strong media/KOL networks in UK/FR/DE; ability to scale across EU.
- Sharp brand/news sense, storytelling prowess, and campaign ideation skills.
- Native/fluent in English, proficient in German/French/Italian/Spanish is a plus.
- Passion for parenting industry, empathy for mothers, and strong accountability.
We Offer:
- A regional leadership role in a fast-growing global brand.
- Opportunity to shape Momcozy’s globalization in a high-growth sector.
- Collaborative HQ-region dynamics with tangible market impact.
- Innovative culture encouraging ownership and initiative.
Join Us If:
You’re a storyteller passionate about empowering mothers and driving warmth through brand-building.
Senior Public Relations Manager – European Region in Preston employer: Momcozy
Momcozy is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to take ownership of their roles while making a tangible impact in the fast-growing mother and baby sector. With a focus on employee growth and development, this position offers the opportunity to lead brand communication strategies across multiple European markets, all while being part of a supportive team that values creativity and initiative.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Public Relations Manager – European Region in Preston
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Momcozy. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Momcozy, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Momcozy inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Public Relations Manager – European Region in Preston
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Momcozy. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Momcozy.
How to prepare for a job interview at Momcozy
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
