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- Tasks: Lead PR strategies across Europe, managing media relations and brand activations.
- Company: Join a fast-growing global brand in the mother and baby sector.
- Benefits: Regional leadership role with opportunities for growth and impact.
- Why this job: Shape brand presence and empower mothers through innovative storytelling.
- Qualifications: 5+ years in PR with strong networks in the European parenting market.
- Other info: Collaborative culture that values ownership and initiative.
The predicted salary is between 43200 - 72000 £ per year.
Location: UK/Germany
Job Overview:
Momcozy seeks an experienced and well-connected Brand PR Manager to join our European team. This role will lead brand communication and product PR strategies across the UK, Germany, France, Italy, and Spain, leveraging HQ resources to amplify brand presence and establish industry-leading influence in the mother and baby sector.
Key Responsibilities:
- Regional Strategy & Execution
- Develop and implement Pan-European PR strategies for brand/products across digital and traditional media.
- Lead press releases, media relations, trend-driven campaigns, and brand activations.
- Execute integrated communication plans for product launches, sales peaks, and User Care Month.
- Media & KOL Management
- Maintain/expand networks with Pan-European core media, parenting vertical media, KOLs, and experts.
- Build local media/KOL databases in UK/FR/DE/IT/ES and drive monthly exposure plans.
- Crisis Management
- Act as regional brand spokesperson when necessary.
- Establish local monitoring/crisis response protocols with the global PR team.
- Cross-functional Collaboration
- Partner with regional social, e-commerce, offline, content, and design teams.
- Share local insights with HQ PR and synchronize with global campaigns.
Qualifications:
- Bachelor’s+ in PR, Communications, Marketing, or related fields.
- 5+ years in PR; candidates from top mother/baby brands (e.g., Medela, Philips Avent, Pigeon, Pampers) or agencies preferred.
- Deep knowledge of European parenting market with strong media/KOL networks in UK/FR/DE; ability to scale across EU.
- Sharp brand/news sense, storytelling prowess, and campaign ideation skills.
- Native/fluent in English, proficient in German/French/Italian/Spanish is a plus.
- Passion for parenting industry, empathy for mothers, and strong accountability.
We Offer:
- A regional leadership role in a fast-growing global brand.
- Opportunity to shape Momcozy’s globalization in a high-growth sector.
- Collaborative HQ-region dynamics with tangible market impact.
- Innovative culture encouraging ownership and initiative.
Join Us If:
You’re a storyteller passionate about empowering mothers and driving warmth through brand-building.
Senior Public Relations Manager – European Region employer: Momcozy
Contact Detail:
Momcozy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Public Relations Manager – European Region
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially in the parenting sector. Attend events, join online forums, and don’t be shy to reach out on LinkedIn – you never know who might help you land that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PR campaigns and media relations work. This is your chance to shine and demonstrate how you can elevate a brand's presence, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand voice and recent campaigns. We want to see that you’re not just passionate about the role but also about making a real impact in the mother and baby sector.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission of empowering mothers.
We think you need these skills to ace Senior Public Relations Manager – European Region
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Public Relations Manager role. Highlight your experience in PR, especially within the mother and baby sector, and showcase any relevant campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the parenting industry and how your background makes you the perfect fit for this role. Be genuine and let your personality come through!
Showcase Your Network: Since this role involves media and KOL management, don’t forget to mention your connections in the European parenting market. Share examples of how you've leveraged these relationships in past roles to drive successful PR strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Momcozy
✨Know Your Audience
Before the interview, research Momcozy and its position in the mother and baby sector. Understand their brand values and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in the company.
✨Showcase Your Network
Since this role requires strong media and KOL connections, be prepared to discuss your existing network. Bring examples of how you've leveraged these relationships in past roles to drive successful PR campaigns across Europe.
✨Prepare for Crisis Scenarios
Crisis management is a key responsibility. Think of potential crisis situations that could arise in the parenting industry and prepare your strategies for handling them. This will demonstrate your proactive approach and readiness for the role.
✨Highlight Cross-Functional Collaboration
This position involves working with various teams. Be ready to share examples of how you've successfully collaborated with different departments in previous roles. Emphasise your ability to share insights and synchronise efforts for impactful campaigns.
