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For Companies At a Glance
- Tasks: Lead PR strategies across Europe for a dynamic mother and baby brand.
- Company: Momcozy is a fast-growing global brand focused on empowering mothers.
- Benefits: Enjoy a collaborative culture, ownership opportunities, and market impact.
- Why this job: Shape brand narratives while making a difference in the parenting industry.
- Qualifications: 5+ years in PR with strong media networks; passion for parenting is essential.
- Other info: Fluency in multiple European languages is a plus.
The predicted salary is between 28800 - 48000 £ per year.
Senior Public Relations Manager – European Region
Location: UK/Germany
Job Overview: Momcozy seeks an experienced and well‑connected Brand PR Manager to join our European team. This role will lead brand communication and product PR strategies across the UK, Germany, France, Italy, and Spain, leveraging HQ resources to amplify brand presence and establish industry‑leading influence in the mother and baby sector.
Key Responsibilities
- Develop and implement pan‑European PR strategies for brand/products across digital and traditional media.
- Lead press releases, media relations, trend‑driven campaigns, and brand activations.
- Execute integrated communication plans for product launches, sales peaks, and User Care Month.
- Maintain and expand networks with pan‑European core media, parenting vertical media, KOLs, and experts.
- Build local media/KOL databases in UK, France, Germany, Italy, and Spain and drive monthly exposure plans.
- Act as regional brand spokesperson when necessary.
- Establish local monitoring/crisis response protocols with the global PR team.
- Partner with regional social, e‑commerce, offline, content, and design teams.
- Share local insights with HQ PR and synchronize with global campaigns.
Qualifications
- Bachelor’s+ in PR, Communications, Marketing, or related fields.
- 5+ years in PR; candidates from top mother/baby brands (e.g., Medela, Philips Avent, Pigeon, Pampers) or agencies preferred.
- Deep knowledge of the European parenting market with strong media/KOL networks in the UK, France, and Germany; ability to scale across EU.
- Sharp brand/news sense, storytelling prowess, and campaign ideation skills.
- Native/fluent in English; proficiency in German, French, Italian, Spanish is a plus.
- Passion for the parenting industry, empathy for mothers, and strong accountability.
We Offer
- A regional leadership role in a fast‑growing global brand.
- Opportunity to shape Momcozy’s globalization in a high‑growth sector.
- Collaborative HQ‑region dynamics with tangible market impact.
- Innovative culture encouraging ownership and initiative.
Join Us If
You’re a storyteller passionate about empowering mothers and driving warmth through brand‑building.
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Senior Public Relations Manager – European Region employer: Momcozy
Contact Detail:
Momcozy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Public Relations Manager – European Region
✨Tip Number 1
Network actively within the parenting and baby product sectors. Attend industry events, webinars, and conferences to meet key players and influencers. Building relationships with media contacts in the UK, Germany, France, Italy, and Spain will give you a significant edge.
✨Tip Number 2
Stay updated on the latest trends in public relations and the parenting market. Follow relevant publications and thought leaders on social media to understand what resonates with your target audience. This knowledge will help you craft compelling narratives that align with current market dynamics.
✨Tip Number 3
Demonstrate your crisis management skills by preparing case studies of past experiences where you've successfully navigated PR challenges. Be ready to discuss these examples during interviews to showcase your ability to handle high-pressure situations effectively.
✨Tip Number 4
Familiarise yourself with Momcozy's brand values and mission. Tailor your conversations and networking efforts to reflect how your experience aligns with their goals. Showing genuine passion for empowering mothers and understanding their needs will resonate well with the hiring team.
We think you need these skills to ace Senior Public Relations Manager – European Region
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in public relations, especially within the mother and baby sector. Emphasise your connections with media and KOLs in the European market.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the parenting industry and your storytelling abilities. Discuss how your previous experiences align with the responsibilities of the Senior Public Relations Manager role.
Showcase Your Campaign Successes: Include specific examples of successful PR campaigns you've led, particularly those that demonstrate your ability to execute integrated communication plans and manage crises effectively.
Highlight Language Proficiency: If you are proficient in German, French, Italian, or Spanish, make sure to mention this in your application. It’s a valuable asset for this role and can set you apart from other candidates.
How to prepare for a job interview at Momcozy
✨Know Your Audience
Familiarise yourself with the media landscape in the UK, Germany, France, Italy, and Spain. Understand the key players and trends in the parenting sector to demonstrate your knowledge during the interview.
✨Showcase Your Network
Be prepared to discuss your existing relationships with media contacts and KOLs in the European market. Highlight how these connections can benefit the company's PR strategies.
✨Demonstrate Crisis Management Skills
Prepare examples of past experiences where you successfully managed a PR crisis. This will show your ability to handle challenging situations and maintain the brand's reputation.
✨Emphasise Storytelling Ability
As a Senior Public Relations Manager, storytelling is crucial. Share examples of successful campaigns you've led that effectively communicated brand messages and engaged audiences.
