At a Glance
- Tasks: Lead social media and community strategy, engaging parents with creative content.
- Company: Join a dynamic team at Momcozy, focused on parenting and community building.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams to drive brand awareness and engagement.
- Why this job: Make a real impact in the parenting community while showcasing your creativity.
- Qualifications: 5+ years in social media management and a passion for parenting.
The predicted salary is between 40000 - 50000 £ per year.
About the Role
Location: London, UK (Remote)
We are looking for an experienced and highly creative Social Media & Community Manager to lead Momcozy’s social media, community and forum strategy in the UK. This role will be responsible for building a strong and engaged community of parents and parents-to-be through compelling, locally relevant content and meaningful conversations. You will own the end-to-end management of our social channels, online communities and key parenting forums, helping to grow brand awareness, strengthen customer loyalty and drive traffic and conversion. You will also play a key role in gathering consumer insights and translating them into actionable recommendations for our Brand, Product and E-commerce teams.
Key Skills & Experience
- Exceptional copywriting and storytelling skills, with a strong understanding of tone of voice and brand consistency.
- Highly creative, with a keen eye for trends and a deep understanding of what resonates with UK audiences.
- Strong visual judgement and attention to detail.
- Proven experience managing social media and community channels end-to-end.
- Excellent communication and stakeholder management skills.
- Strong analytical skills and confidence using performance data to inform decision-making.
- Highly organised, proactive and comfortable managing multiple projects simultaneously.
- A genuine passion for pregnancy, postpartum, breastfeeding and parenting.
Key Responsibilities
Social Media Management
- Strategy & Planning
- Own and deliver Momcozy’s UK social media strategy across Instagram, TikTok, Facebook, Pinterest and emerging platforms.
- Develop monthly and quarterly content plans aligned with brand priorities, product launches, key trading periods and seasonal moments.
- Ensure all activity supports wider business objectives, including awareness, engagement, community growth and revenue.
- Content Creation & Production
- Plan and manage monthly content shoots for priority products and campaigns.
- Write creative briefs and scripts, review casting and approve final assets.
- Work with external creators, photographers and production partners to deliver high-quality, on-brand content.
- Create and schedule engaging content across all social channels.
- Community Growth & Engagement
- Manage day-to-day community engagement, including comments, direct messages and conversations.
- Develop engagement-led initiatives such as giveaways, Q&As and user-generated content campaigns.
- Identify and amplify high-performing content through paid boosting.
- Drive traffic to the website and owned community channels.
- Reporting & Optimisation
- Monitor channel performance and report on key metrics, including reach, engagement, follower growth, traffic and conversion.
- Conduct monthly reviews and use insights to continuously refine content and channel strategy.
- Community Management
- Develop and execute the UK community strategy to foster an active and supportive network of mums and mums-to-be.
- Create and moderate conversations around pregnancy, postpartum recovery, breastfeeding, baby sleep and parenting.
- Recruit and nurture a network of brand advocates and micro-creators (KOCs).
- Gather customer feedback and emerging insights to inform marketing and product development.
- Produce quarterly insight reports highlighting consumer trends, concerns and opportunities.
- Partner with the social team to grow community membership and engagement.
- Parenting Forum Management
- Manage Momcozy’s presence on leading UK parenting forums, including Mumsnet and Netmums.
- Create and seed discussion topics, reviews and recommendation posts.
- Engage authentically in conversations to build trust and credibility.
- Monitor sentiment, identify recurring themes and escalate relevant feedback internally.
- Produce regular forum and sentiment reports.
- Cross-Functional Collaboration
- Work closely with Brand, Creative, Paid Media, E-commerce and Product teams to deliver integrated campaigns.
- Brief and manage external agencies, freelancers and content creators.
- Ensure social, community and forum activity is aligned with the wider marketing calendar.
Requirements
- 5+ years’ experience in social media, community management or content marketing.
- Proven track record of growing and engaging social audiences for consumer brands.
- Experience in baby, maternity, parenting or women’s lifestyle brands is highly desirable.
- Strong understanding of the UK parenting landscape and digital media ecosystem.
- Excellent written and spoken English.
- Confident working in a fast-paced, entrepreneurial environment.
- Highly organised, data-driven and commercially minded.
What Success Looks Like
- Growth in social followers and engagement across key platforms.
- Increased community membership, retention and activity.
- Positive brand sentiment and stronger advocacy on parenting forums.
- Higher traffic and conversion from social and community channels.
- Actionable consumer insights that influence marketing and product decisions.
Social Media & Community Manager (UK) in Lincoln employer: Momcozy
Momcozy is an exceptional employer that fosters a vibrant and inclusive work culture, particularly for those passionate about parenting and community engagement. With a focus on creativity and collaboration, employees are encouraged to grow their skills in a supportive environment while working remotely from London. The company offers unique opportunities to connect with a dedicated audience, drive meaningful conversations, and contribute to impactful brand strategies, making it a rewarding place for professionals looking to make a difference in the lives of parents and families.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Community Manager (UK) in Lincoln
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local meetups. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and community engagement strategies. We want to see how you’ve made an impact in previous roles, so don’t hold back!
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out to companies you admire, like Momcozy, and express your interest in working with them. A little initiative can go a long way in making a great impression.
✨Tip Number 4
Stay updated on trends! Follow parenting forums and social media channels to keep your finger on the pulse of what’s hot in the parenting world. This knowledge will help you stand out in interviews and show you’re genuinely passionate about the role.
We think you need these skills to ace Social Media & Community Manager (UK) in Lincoln
Some tips for your application 🫡
Show Off Your Creativity:When you're crafting your application, let your creativity shine! Use engaging language and showcase your storytelling skills. Remember, we want to see how you can connect with our audience through your writing.
Tailor Your Application:Make sure to tailor your application specifically for the Social Media & Community Manager role. Highlight your experience in managing social channels and community engagement, and don’t forget to mention any relevant projects that align with our brand values.
Be Data-Driven:We love a good number! If you've used analytics to inform your strategies in the past, share those insights in your application. Show us how you've driven traffic and engagement through data-driven decisions.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Momcozy
✨Know Your Audience
Before the interview, dive deep into understanding the UK parenting landscape. Familiarise yourself with current trends and conversations happening in parenting forums like Mumsnet and Netmums. This will help you demonstrate your knowledge and passion for the community during the interview.
✨Showcase Your Creativity
Prepare to discuss your previous social media campaigns and content strategies. Bring examples of your work that highlight your exceptional copywriting and storytelling skills. Be ready to explain how you tailored content to resonate with specific audiences, showcasing your creative flair.
✨Data-Driven Decision Making
Since the role requires strong analytical skills, come prepared with examples of how you've used performance data to inform your social media strategies. Discuss specific metrics you’ve tracked and how they influenced your decisions, demonstrating your ability to drive traffic and conversion.
✨Engagement is Key
Think about ways you've successfully engaged communities in the past. Prepare to share ideas for initiatives like giveaways or Q&As that could foster engagement for Momcozy. Highlight your experience in managing community interactions and how you built trust and credibility with your audience.
