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For Companies At a Glance
- Tasks: Lead the creation of a maternity & baby content platform and develop engaging strategies.
- Company: Join a forward-thinking brand focused on maternal health and community building.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real difference in the lives of parents while shaping innovative content experiences.
- Qualifications: Experience in content strategy and team management is essential.
- Other info: Collaborative environment with a focus on creativity and data-driven decisions.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities
- Content Platform Strategy & Build: Lead the end-to-end development of a maternity & baby vertical content platform (encompassing community forums, educational hubs, and short-form video libraries). Define content positioning, user segmentation frameworks, and ecosystem guidelines to drive user acquisition, engagement, and retention for the brand.
- Lifecycle Content Execution: Develop data-informed content strategies aligned with the full maternal journey (preconception → pregnancy → postpartum → early parenting). Oversee the creation of high-quality content such as expert-led guides, product tutorials, real-user testimonials, and interactive tools, ensuring seamless integration with product features and user scenarios.
- Team & Creator Ecosystem Management: Build and scale a cross-functional content team (editors, content creators, community managers) with clear SOPs, performance metrics, and quality assurance protocols. Cultivate strategic partnerships with maternity & baby KOLs, micro-influencers, and industry experts to expand content reach and credibility.
- Data-Driven Optimization: Establish a comprehensive content analytics framework (including engagement rates, click-through rates, conversion funnels, and user retention metrics). Leverage insights to iterate content strategies, optimize platform experience, and maximize commercial conversion (e.g., product trials, purchases).
- Cross-Functional Alignment: Collaborate closely with brand marketing, product development, sales, and customer success teams to align content initiatives with global campaigns, product launches, and user lifecycle marketing. Drive cross-channel content synergy across social media (Instagram, TikTok, Pinterest), DTC website, and email marketing.
Content Operations Director in Hull employer: Momcozy
Contact Detail:
Momcozy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Operations Director in Hull
✨Tip Number 1
Network like a pro! Reach out to people in the maternity and baby industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your content strategies and successful projects. This is your chance to shine and demonstrate how you can lead the content platform strategy.
✨Tip Number 3
Prepare for interviews by understanding the brand's voice and values. Tailor your responses to show how your experience aligns with their goals, especially in user engagement and retention.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Content Operations Director in Hull
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the maternity and baby sector shine through. We want to see that you genuinely care about creating content that resonates with our audience and enhances their journey.
Tailor Your Content Strategy: Make sure to highlight your experience in developing data-informed content strategies. We love seeing how you've tackled similar challenges in the past, so be specific about your approach and the results you achieved.
Team Spirit is Key: Since you'll be building and managing a cross-functional team, share examples of how you've successfully collaborated with others. We value teamwork, so show us how you can bring people together to create amazing content.
Data-Driven Insights Matter: Don't forget to mention your experience with content analytics! We want to know how you've used data to optimise content strategies and improve user engagement. This will show us that you're not just creative, but also strategic.
How to prepare for a job interview at Momcozy
✨Know Your Content Inside Out
Make sure you’re well-versed in the specifics of content strategy, especially in the maternity and baby sector. Familiarise yourself with current trends, key players, and successful case studies. This will not only show your passion but also your expertise during the interview.
✨Showcase Your Data Skills
Since data-driven optimisation is crucial for this role, be prepared to discuss how you've used analytics in past projects. Bring examples of how you’ve improved content performance through metrics like engagement rates or conversion funnels. This will demonstrate your ability to leverage data effectively.
✨Highlight Team Management Experience
Talk about your experience in building and leading cross-functional teams. Share specific examples of how you’ve implemented SOPs and performance metrics. This will help the interviewers see that you can manage a diverse team and drive results.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about how you’ve worked with marketing, product development, and sales teams in the past. Be ready to share stories that illustrate your collaborative approach and how you’ve aligned content initiatives with broader business goals.