At a Glance
- Tasks: Lead social media and community strategy, engaging parents with creative content.
- Company: Join a dynamic team at Momcozy, focused on parenting and community building.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams to drive brand awareness and engagement.
- Why this job: Make a real impact in the parenting community while showcasing your creativity.
- Qualifications: 5+ years in social media management and a passion for parenting.
The predicted salary is between 40000 - 50000 £ per year.
About the Role
Location: London, UK (Remote)
We are looking for an experienced and highly creative Social Media & Community Manager to lead Momcozy’s social media, community and forum strategy in the UK. This role will be responsible for building a strong and engaged community of parents and parents-to-be through compelling, locally relevant content and meaningful conversations. You will own the end-to-end management of our social channels, online communities and key parenting forums, helping to grow brand awareness, strengthen customer loyalty and drive traffic and conversion. You will also play a key role in gathering consumer insights and translating them into actionable recommendations for our Brand, Product and E-commerce teams.
Key Skills & Experience
- Exceptional copywriting and storytelling skills, with a strong understanding of tone of voice and brand consistency.
- Highly creative, with a keen eye for trends and a deep understanding of what resonates with UK audiences.
- Strong visual judgement and attention to detail.
- Proven experience managing social media and community channels end-to-end.
- Excellent communication and stakeholder management skills.
- Strong analytical skills and confidence using performance data to inform decision-making.
- Highly organised, proactive and comfortable managing multiple projects simultaneously.
- A genuine passion for pregnancy, postpartum, breastfeeding and parenting.
Key Responsibilities
- Social Media Management
- Own and deliver Momcozy’s UK social media strategy across Instagram, TikTok, Facebook, Pinterest and emerging platforms.
- Develop monthly and quarterly content plans aligned with brand priorities, product launches, key trading periods and seasonal moments.
- Ensure all activity supports wider business objectives, including awareness, engagement, community growth and revenue.
- Content Creation & Production
- Plan and manage monthly content shoots for priority products and campaigns.
- Write creative briefs and scripts, review casting and approve final assets.
- Work with external creators, photographers and production partners to deliver high-quality, on-brand content.
- Create and schedule engaging content across all social channels.
- Community Growth & Engagement
- Manage day-to-day community engagement, including comments, direct messages and conversations.
- Develop engagement-led initiatives such as giveaways, Q&As and user-generated content campaigns.
- Identify and amplify high-performing content through paid boosting.
- Drive traffic to the website and owned community channels.
- Reporting & Optimisation
- Monitor channel performance and report on key metrics, including reach, engagement, follower growth, traffic and conversion.
- Conduct monthly reviews and use insights to continuously refine content and channel strategy.
- Community Management
- Develop and execute the UK community strategy to foster an active and supportive network of mums and mums-to-be.
- Create and moderate conversations around pregnancy, postpartum recovery, breastfeeding, baby sleep and parenting.
- Recruit and nurture a network of brand advocates and micro-creators (KOCs).
- Gather customer feedback and emerging insights to inform marketing and product development.
- Produce quarterly insight reports highlighting consumer trends, concerns and opportunities.
- Partner with the social team to grow community membership and engagement.
- Parenting Forum Management
- Manage Momcozy’s presence on leading UK parenting forums, including Mumsnet and Netmums.
- Create and seed discussion topics, reviews and recommendation posts.
- Engage authentically in conversations to build trust and credibility.
- Monitor sentiment, identify recurring themes and escalate relevant feedback internally.
- Produce regular forum and sentiment reports.
- Cross-Functional Collaboration
- Work closely with Brand, Creative, Paid Media, E-commerce and Product teams to deliver integrated campaigns.
- Brief and manage external agencies, freelancers and content creators.
- Ensure social, community and forum activity is aligned with the wider marketing calendar.
Requirements
- 5+ years’ experience in social media, community management or content marketing.
- Proven track record of growing and engaging social audiences for consumer brands.
- Experience in baby, maternity, parenting or women’s lifestyle brands is highly desirable.
- Strong understanding of the UK parenting landscape and digital media ecosystem.
- Excellent written and spoken English.
- Confident working in a fast-paced, entrepreneurial environment.
- Highly organised, data-driven and commercially minded.
What Success Looks Like
- Growth in social followers and engagement across key platforms.
- Increased community membership, retention and activity.
- Positive brand sentiment and stronger advocacy on parenting forums.
- Higher traffic and conversion from social and community channels.
- Actionable consumer insights that influence marketing and product decisions.
Social Media & Community Manager (UK) in Glasgow employer: Momcozy
Momcozy is an exceptional employer that fosters a vibrant and inclusive work culture, particularly for those passionate about parenting and community engagement. With a focus on creativity and collaboration, employees are encouraged to grow their skills while contributing to meaningful conversations that resonate with UK parents. The remote working model allows for flexibility, ensuring a healthy work-life balance, while the opportunity to shape brand strategies offers a rewarding career path in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Community Manager (UK) in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Momcozy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Momcozy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Momcozy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Momcozy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & Community Manager (UK) in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Momcozy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Momcozy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Momcozy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Momcozy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Momcozy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Momcozy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
