Community & Social Media Manager - REMOTE

We are looking for an experienced and highly creative Social Media & Community Manager to lead Momcozy’s social media, community and forum strategy in the UK. This role will be responsible for building a strong and engaged community of parents and parents-to-be through compelling, locally relevant content and meaningful conversations. You will own the end-to-end management of our social channels, online communities and key parenting forums, helping to grow brand awareness, strengthen customer loyalty and drive traffic and conversion.

You will also play a key role in gathering consumer insights and translating them into actionable recommendations for our Brand, Product and E-commerce teams.

Key Responsibilities:

• Own and deliver Momcozy’s UK social media strategy across Instagram, TikTok, Facebook, Pinterest and emerging platforms.
• Develop monthly and quarterly content plans aligned with brand priorities, product launches, key trading periods and seasonal moments.
• Ensure all activity supports wider business objectives, including awareness, engagement, community growth and revenue.
• Plan and manage monthly content shoots for priority products and campaigns.
• Write creative briefs and scripts, review casting and approve final assets.
• Work with external creators, photographers and production partners to deliver high-quality, on-brand content.
• Create and schedule engaging content across all social channels.
• Manage day-to-day community engagement, including comments, direct messages and conversations.
• Develop engagement-led initiatives such as giveaways, Q&As and user-generated content campaigns.
• Identify and amplify high-performing content through paid boosting.
• Drive traffic to the website and owned community channels.
• Monitor channel performance and report on key metrics, including reach, engagement, follower growth, traffic and conversion.
• Conduct monthly reviews and use insights to continuously refine content and channel strategy.
• Develop and execute the UK community strategy to foster an active and supportive network of mums and mums-to-be.
• Create and moderate conversations around pregnancy, postpartum recovery, breastfeeding, baby sleep and parenting.
• Recruit and nurture a network of brand advocates and micro-creators (KOCs).
• Gather customer feedback and emerging insights to inform marketing and product development.
• Partner with the social team to grow community membership and engagement.
• Work closely with Brand, Creative, Paid Media, E-commerce and Product teams to deliver integrated campaigns.
• Brief and manage external agencies, freelancers and content creators.
• Ensure social, community and forum activity is aligned with the wider marketing calendar.

Qualifications:

• 5+ years’ experience in social media, community management or content marketing.
• Proven track record of growing and engaging social audiences for consumer brands.
• Experience in baby, maternity, parenting or women’s lifestyle brands is highly desirable.
• Strong understanding of the UK parenting landscape and digital media ecosystem.
• Excellent written and spoken English.
• Highly organised, data-driven and commercially minded.

Expected Outcomes:

• Increased community membership, retention and activity.
• Positive brand sentiment and stronger advocacy on parenting forums.
• Higher traffic and conversion from social and community channels.
• Actionable consumer insights that influence marketing and product decisions.