At a Glance
- Tasks: Lead social media and community strategy, engaging parents with creative content.
- Company: Join a dynamic team at Momcozy, focused on parenting and community building.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams to drive brand awareness and engagement.
- Why this job: Make a real impact in the parenting community while showcasing your creativity.
- Qualifications: 5+ years in social media management and a passion for parenting.
The predicted salary is between 40000 - 50000 £ per year.
About the Role
Location: London, UK (Remote)
We are looking for an experienced and highly creative Social Media & Community Manager to lead Momcozy’s social media, community and forum strategy in the UK. This role will be responsible for building a strong and engaged community of parents and parents-to-be through compelling, locally relevant content and meaningful conversations. You will own the end-to-end management of our social channels, online communities and key parenting forums, helping to grow brand awareness, strengthen customer loyalty and drive traffic and conversion. You will also play a key role in gathering consumer insights and translating them into actionable recommendations for our Brand, Product and E-commerce teams.
Key Skills & Experience
- Exceptional copywriting and storytelling skills, with a strong understanding of tone of voice and brand consistency.
- Highly creative, with a keen eye for trends and a deep understanding of what resonates with UK audiences.
- Strong visual judgement and attention to detail.
- Proven experience managing social media and community channels end-to-end.
- Excellent communication and stakeholder management skills.
- Strong analytical skills and confidence using performance data to inform decision-making.
- Highly organised, proactive and comfortable managing multiple projects simultaneously.
- A genuine passion for pregnancy, postpartum, breastfeeding and parenting.
Key Responsibilities
Social Media Management
- Strategy & Planning
- Own and deliver Momcozy’s UK social media strategy across Instagram, TikTok, Facebook, Pinterest and emerging platforms.
- Develop monthly and quarterly content plans aligned with brand priorities, product launches, key trading periods and seasonal moments.
- Ensure all activity supports wider business objectives, including awareness, engagement, community growth and revenue.
- Content Creation & Production
- Plan and manage monthly content shoots for priority products and campaigns.
- Write creative briefs and scripts, review casting and approve final assets.
- Work with external creators, photographers and production partners to deliver high-quality, on-brand content.
- Create and schedule engaging content across all social channels.
- Community Growth & Engagement
- Manage day-to-day community engagement, including comments, direct messages and conversations.
- Develop engagement-led initiatives such as giveaways, Q&As and user-generated content campaigns.
- Identify and amplify high-performing content through paid boosting.
- Drive traffic to the website and owned community channels.
- Reporting & Optimisation
- Monitor channel performance and report on key metrics, including reach, engagement, follower growth, traffic and conversion.
- Conduct monthly reviews and use insights to continuously refine content and channel strategy.
- Community Management
- Develop and execute the UK community strategy to foster an active and supportive network of mums and mums-to-be.
- Create and moderate conversations around pregnancy, postpartum recovery, breastfeeding, baby sleep and parenting.
- Recruit and nurture a network of brand advocates and micro-creators (KOCs).
- Gather customer feedback and emerging insights to inform marketing and product development.
- Produce quarterly insight reports highlighting consumer trends, concerns and opportunities.
- Partner with the social team to grow community membership and engagement.
- Parenting Forum Management
- Manage Momcozy’s presence on leading UK parenting forums, including Mumsnet and Netmums.
- Create and seed discussion topics, reviews and recommendation posts.
- Engage authentically in conversations to build trust and credibility.
- Monitor sentiment, identify recurring themes and escalate relevant feedback internally.
- Produce regular forum and sentiment reports.
- Cross-Functional Collaboration
- Work closely with Brand, Creative, Paid Media, E-commerce and Product teams to deliver integrated campaigns.
- Brief and manage external agencies, freelancers and content creators.
- Ensure social, community and forum activity is aligned with the wider marketing calendar.
Requirements
- 5+ years’ experience in social media, community management or content marketing.
- Proven track record of growing and engaging social audiences for consumer brands.
- Experience in baby, maternity, parenting or women’s lifestyle brands is highly desirable.
- Strong understanding of the UK parenting landscape and digital media ecosystem.
- Excellent written and spoken English.
- Confident working in a fast-paced, entrepreneurial environment.
- Highly organised, data-driven and commercially minded.
What Success Looks Like
- Growth in social followers and engagement across key platforms.
- Increased community membership, retention and activity.
- Positive brand sentiment and stronger advocacy on parenting forums.
- Higher traffic and conversion from social and community channels.
- Actionable consumer insights that influence marketing and product decisions.
Social Media & Community Manager (UK) in Cheltenham employer: Momcozy
Momcozy is an exceptional employer that fosters a vibrant and inclusive work culture, particularly for those passionate about parenting and community engagement. With a focus on employee growth, we offer opportunities to lead innovative social media strategies while working remotely from London, allowing for a flexible work-life balance. Our commitment to meaningful conversations and consumer insights ensures that every team member's contributions are valued and impactful, making it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Community Manager (UK) in Cheltenham
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best social media campaigns and community engagement strategies. This is your chance to shine and demonstrate how you can bring value to the team.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out directly to companies you admire, like Momcozy, and express your interest. A well-crafted message can go a long way in making a memorable impression.
✨Tip Number 4
Stay updated on trends! Follow industry leaders and keep an eye on emerging platforms. We need someone who knows what resonates with UK audiences, so being in the loop can give you that edge during interviews.
We think you need these skills to ace Social Media & Community Manager (UK) in Cheltenham
Some tips for your application 🫡
Show Off Your Creativity:When you're crafting your application, let your creativity shine! Use engaging language and showcase your storytelling skills. Remember, we want to see how you can connect with our audience through your writing.
Tailor Your Application:Make sure to tailor your application specifically for the Social Media & Community Manager role. Highlight your experience in managing social channels and community engagement, and don’t forget to mention any relevant projects that align with our brand values.
Be Data-Driven:We love a good number! If you've used data to inform your decisions in past roles, share those insights in your application. Show us how you've used analytics to grow communities or improve engagement – it’ll make your application stand out!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Momcozy
✨Know Your Audience
Before the interview, dive deep into understanding the UK parenting landscape. Familiarise yourself with current trends and conversations happening in parenting forums like Mumsnet and Netmums. This will help you demonstrate your knowledge and passion for the community during the interview.
✨Showcase Your Creativity
Prepare to discuss your previous social media campaigns and content strategies. Bring examples of your work that highlight your exceptional copywriting and storytelling skills. Be ready to explain how you tailored content to resonate with specific audiences, showcasing your creative flair.
✨Data-Driven Decisions
Since the role requires strong analytical skills, be prepared to talk about how you've used performance data to inform your social media strategies. Share specific metrics from past campaigns that illustrate your ability to drive engagement and conversion, showing that you're not just creative but also results-oriented.
✨Engagement is Key
Think of ways you can foster community engagement and loyalty. During the interview, suggest innovative ideas for initiatives like giveaways or user-generated content campaigns. This will show that you’re proactive and have a genuine passion for building a supportive network of parents.
