At a Glance
- Tasks: Lead MOMA's growth in grocery and e-commerce, driving strategic partnerships and marketing.
- Company: Join a dynamic plant-based brand backed by AG Barr's 150-year legacy.
- Benefits: Enjoy a competitive salary, uncapped bonuses, 34 days holiday, and private medical cover.
- Other info: Be part of a diverse culture that values your voice and supports your growth.
- Why this job: Make a real impact in a fast-growing company while developing your leadership skills.
- Qualifications: Extensive FMCG experience, strong e-commerce knowledge, and proven leadership abilities.
The predicted salary is between 80000 - 100000 £ per year.
Location: Field-based (Minimum 1 day per week at our Farringdon, London office, with regular travel to major retail HQs)
Contract & Working Pattern: Permanent, Full-time
At MOMA, we craft quality British oats into great-tasting oat drinks and porridges. As part of the AG Barr family, we get the best of both worlds: the entrepreneurial spirit and agility of a fast-growing plant-based brand, backed by the scale, stability, and 150-year heritage of a UK FMCG leader. We are a responsible business that values diversity, supports our communities, and actively works to minimise our environmental impact.
What we’re looking for…
We are looking for a strategic, high-energy commercial leader to expand and accelerate our Grocery and E-Commerce channels. As the leader of MOMA's most critical growth avenues, you will establish and execute our long-term commercial and category-led strategy. You will oversee our footprint across major physical supermarkets and key online marketplaces, managing joint business plans and cultivating senior-level retail partnerships. As an active member of the MOMA leadership team, you will also contribute directly to the brand's overall strategic direction, business-wide operations, and collaborative culture.
Your responsibilities will include...
- Strategic Growth: Formulate and execute a multi-year commercial strategy to accelerate MOMA’s footprint across physical Grocery and Digital/E-Commerce channels (including Amazon, Ocado, and retailer .com platforms).
- Joint Business Planning: Guide your team in constructing and executing comprehensive JBPs that align retail partner needs with MOMA’s business priorities.
- P&L Ownership: Maintain full P&L accountability across all accounts to deliver profitable, sustainable growth in line with business targets.
- Omnichannel Marketing Strategy: Oversee the channel's in-store and online retail marketing strategy, ensuring brilliant execution in partnership with our marketing teams.
- Cross-Functional Leadership: Direct cross-functional projects across Category Management, Brand Activation, Supply Chain, and Digital to deliver flawless execution.
- Data-Led Decisions: Supervise the internal monthly forecasting cycle, leveraging external insights (Kantar, Circana, etc.) to deliver accurate financial and volume projections.
- Team Development: Lead, motivate, and coach a high-performing commercial team, fostering continuous personal development.
What you’ll bring...
- FMCG Track Record: Extensive commercial experience within FMCG, specifically managing major UK grocery accounts (Tesco and Sainsbury’s experience is highly desirable).
- E-Commerce Literacy: A strong understanding of online grocery dynamics, digital shelf activation, and e-commerce growth levers.
- Strategic & Analytical Mindset: Highly numerical with sharp commercial instincts and the ability to turn category data into actionable sales strategies.
- Leadership & Coaching: Proven experience leading commercial teams and developing talent.
- Influence & Relationship Building: The ability to navigate senior-level negotiations and influence internal and external stakeholders across all levels.
- Systems Proficiency: Experience using modern CRM, forecasting platforms, and Google Workspace.
- Cultural Fit: A highly competitive drive to succeed, matched with the AG Barr values of being Honest, Accountable, Connected, and Brave.
What we offer…
We believe in creating a diverse and inclusive culture where your voice is heard. We look after our employees with a competitive salary and a comprehensive benefits package, including:
- Uncapped performance-linked bonus
- Defined contribution pension up to 14%
- 34 days holiday (with flexible holiday trading)
- Flexible cash pot to spend on benefits
- Private medical cover
- Employee discounts and free AG Barr/MOMA products throughout your day
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Head of Sales - Grocers & Online employer: MOMA Foods
MOMA Foods is an exceptional employer that fosters a vibrant work culture in the heart of London, offering employees the chance to make a meaningful impact on brand growth and community engagement. With a strong emphasis on professional development, team collaboration, and innovative thinking, MOMA provides unique opportunities for career advancement while enjoying the benefits of a hybrid working environment. Join us to be part of a passionate team dedicated to excellence in marketing and operational success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales - Grocers & Online
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Sales - Grocers & Online at MOMA Foods, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including MOMA Foods. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales - Grocers & Online. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Sales - Grocers & Online
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for MOMA Foods:When writing your cover letter, make sure to tailor your message specifically for MOMA Foods. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at MOMA Foods
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show MOMA Foods that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show MOMA Foods that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with MOMA Foods’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
